Al Mashhad Media

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Al Mashhad Media (Arabic: المشهد) is a pan-regional news and infotainment multi-media platform, led by Lebanese media personality and presenter Tony Khalife. It is based in Dubai Studio City, Dubai and is part of Info Arab Media organization.[1][2]

History[edit]

Al Mashhad Media (in Arabic means "The Scene Media") was launched in January 2023 with a focus on providing varied content for audiences across the MENA region by mixing television and digital broadcasting. It presents content from across the Arab region and worldwide via multiple platforms.[1][3][4]

In May 2023, the platform reached 3 million followers on its social media. In November of the same year, Al Mashhad Media became Best Studio of The Year in the Broadcast Pro Awards.[5][6]

In November–December 2023, Al Mashhad Media's Gaza Mohammad Baalousha entered Al Nasr hospital and witnessed a scene of decomposing bodies of babies who were left behind during evacuations. In December, Mohammad Baalousha was targeted and shot while reporting on the war from northern Gaza.[7][8][9] Al Mashhad's Gaza correspondent was honored in the 2024 CAEL awards in Dubai as a result of this coverage.[10][11]

In March 2024, Al Mashhad Media reached 7 million followers on social media, providing ongoing breaking news coverage of events all around the world, including Gaza war, Sudan war, Egyptian presidential election, COP28, Jordan Royal Wedding, Syrian and Turkey earthquake, Lebanon crisis, and Turkish elections.[12][13][14]

Overview[edit]

Al Mashhad is a news and infotainment multi-media platform headed by the journalist Tony Khalife and a group of investors. Al Mashhad is focused on audiences throughout the Middle East and North Africa region. The platform programs include political, social, entertainment, economic, and sports news, as well as a group of talk shows.[1]

Al Mashhad Media team consists of multinational, multicultural, and multilingual specialists from the media and news industry, including journalists and media professionals from other media channels.[1]

Al Mashhad news[edit]

Al Mashhad Media delivers its content on TV and various digital platforms, including website, VOD, TV and mobile applications. Al Mashhad's digital platform utilizes AI technology to provide viewers with preferred types of content. Content is produced and curated to be compatible with all social media and digital platforms.[15][16][17]

Al Mashhad Media Programs[edit]

Al Mashhad Media presents a group of programs broadcast simultaneously on its TV channel and digital platforms. All of Al Mashhad's programs and content are free-to-air. They are also available on OSN boxes, Etisalat, Du, and Cablevision.[17]

Operations[edit]

The company is headquartered in Dubai and has an office in Egypt and correspondents stationed across the globe. It employs about 300-500 people. Tony Khalife is the general manager of the company.[1][17][18]

References[edit]

  1. ^ a b c d e "Lebanese presenter Tony Khalife launches new media channel Al Mashhad". BroadcastPro ME. 2022-06-08. Retrieved 2024-05-06.
  2. ^ Dillon, Dak (2023-03-31). "Al Mashhad builds broadcast facility focused on digital-first production". NewscastStudio. Retrieved 2024-05-06.
  3. ^ "Al Mashhad Set Design Gallery". NewscastStudio. Retrieved 2024-05-06.
  4. ^ "Arab world facing journalistic shift, experts tell Dubai forum". arabnews.com. 2023-02-15. Retrieved 2024-05-06.
  5. ^ "The ASBU BroadcastPro Awards 2023 winners revealed". BroadcastPro ME. 2023-11-09. Retrieved 2024-05-06.
  6. ^ "حدث اليوم - فرنسا: الهجرة ترسم المشهد السياسي". فرانس 24 / France 24 (in Arabic). 2023-12-12. Retrieved 2024-05-06.
  7. ^ Harb, Hajar; Berger, Miriam; Masih, Niha (2023-12-18). "Journalist who broke story on decomposing babies in Gaza is shot, injured". washingtonpost.com. Retrieved 2024-05-06.
  8. ^ "Israel and Palestine: Journalists in the conflict zone must be protected". ARTICLE 19. 2023-12-20. Retrieved 2024-05-06.
  9. ^ Harb, Hajar; Berger, Miriam (2023-12-18). "Journalist who uncovered decomposing babies in Gaza is shot, injured - The Boston Globe". BostonGlobe.com. Retrieved 2024-05-06.
  10. ^ مراسل "المشهد" في غزة محمد بعلوشة مكرّماً في مهرجان CAEL. Retrieved 2024-05-06 – via www.youtube.com.
  11. ^ المشهد اللبناني - ريفي: إذا كُلفت برئاسة الحكومة أنا جاهز. Retrieved 2024-05-06 – via www.youtube.com.
  12. ^ "Abandoned babies found decomposing in Gaza hospital weeks after it was evacuated". NBC News. 2023-12-02. Retrieved 2024-05-06.
  13. ^ Berger, Miriam; Masih, Niha (2023-12-18). "Journalist who broke story on decomposing babies in Gaza is shot, injured". Washington Post. ISSN 0190-8286. Retrieved 2024-05-06.
  14. ^ "اغتيال سياسي إثيوبي بارز يوحد المشهد... فهل يحرر القضاء؟". اندبندنت عربية (in Arabic). 2024-04-13. Retrieved 2024-05-06.
  15. ^ "New Al Mashhad TV begins its journey with Lawo IP infrastructure solutions". Panorama Audiovisual. 2023-04-25. Retrieved 2024-05-06.
  16. ^ "Al Mashhad Performs With Lawo IP Infrastructure Solutions". Sports Video Group. 2023-04-25. Retrieved 2024-05-06.
  17. ^ a b c Cherian, Vijaya (2023-02-08). "A fresh take on news". BroadcastPro ME. Retrieved 2024-05-06.
  18. ^ "BroadcastPro ME February 2023 by CPI Trade Media - Issuu". issuu.com. 2023-02-03. Retrieved 2024-05-06.
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