Alex Wiederin

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Alex Wiederin
Wiederin in 2011
Born (1971-01-24) January 24, 1971 (age 53)
Feldkirch, Vorarlberg, Austria
NationalityAustria Austrian
Known forGraphic Design, Creative Director

Alex Wiederin (born January 24, 1971) is a New York-based creative director, graphic designer and typefont designer. He is currently the Executive Design Director of Town & Country Magazine and has previously served as creative director of Italian Elle, AnOther Magazine, 10 Magazine, Vogue Hommes International, Glamour Italy and BIG Magazine, among others.[1][2][3][4][5]

Biography[edit]

Early life[edit]

At the age of 16 Alex Wiederin was working as an intern for German Zeitgeist magazine Tempo, part of German-language New Journalism. Years later he became art director of the publication. At Tempo he collaborated with upcoming and established photographers, including Wolfgang Tillmans, Terry Richardson, Marcello Krasilcic, Bettina Rheims and Paul Schirnhofer.[6][7]

1990s[edit]

In 1997, Jane Pratt invited Wiederin to New York City to design the prototype of Jane Magazine. During this time, Wiederin collaborated with photographers Bruce Davidson, Steven Sebring and Luis Sanchis.[8] Later on, Wiederin worked as creative director at A/R Media with Alex Gonzales and Raul Martinez for clients such as Valentino,[9] Versace, Lanvin, Cesare Paciotti and Missoni.[10]

2000s[edit]

In 2001, Alex Wiederin co-founded AnOther Magazine, a bi-annual culture and fashion magazine, with Jefferson Hack and worked with many renowned photographers, including Nick Knight, David Sims, Inez van Lamsweerde and Vinoodh Matadin and Helmut Newton.[11] Later that same year, Wiederin founded Buero New York, a creative agency and think-tank for creative talents and photographers.[12] In 2002, Wiederin redesigned Dazed & Confused, a famous British style magazine founded by Jefferson Hack and fashion photographer Rankin.[13]

In 2003, Italian Glamour hired Alex Wiederin as their creative director.[14] Two years later, Alex Wiederin became the creative director of BIG Magazine for issue 58 with Lauren Hutton. The same year, Dietrich Mateschitz, founder of Red Bull, hired Wiederin as a creative director to relaunch Seitenblicke, Austria's leading entertainment magazine.[15]

While working with Red Bull, Alex Wiederin created a Formula 1 magazine: The Red Bulletin - “The Fastest Magazine In The World”, written, assembled and printed in the paddock at each race. The publication covered stories from the inner sanctum of Formula 1, setting a new standard for quality in high-speed production.[16]

In 2006 Alex Wiederin designed a number of stores for Helmut Lang in Los Angeles, San Francisco, New York and Tokyo. One year later Annie Leibovitz teamed up with Alex Wiederin to design an advertising campaign for Parisian couture house Nina Ricci.[17]

In 2008 Wiederin became creative director for 10 Magazine and 10 Men, he redesigned both publications.[18] Since then, Alex Wiederin has been the creative director of ELLE Italia.[19] In 2009 Vogue Hommes International hired Wiederin as their creative director.[20][21]

2010s[edit]

In 2011, Alex Wiederin designed the book “Carine Roitfeld: Irreverent”,[22] a visual history of the former editor-in-chief of Vogue Paris.[23][24]

In 2012 and 2013, Wiederin was put in charge of designing the Pirelli Calendar, a famous annual publication for important Pirelli customers and celebrity VIPs. The 2012 calendar was shot by Mario Sorrenti.

In the following year, Wiederin collaborated with photographer Steve McCurry.[25]

References[edit]

  1. ^ Houser, Kristopher. "Now Showing: Back to Berlin". New York Times. Retrieved 3 March 2014.
  2. ^ Eliott, Hannah. "Carine Roitfeld: Irreverent, Thank Goodness". Forbes. Retrieved 28 April 2014.
  3. ^ "Alex Wiederin Biography". Art Director Management. Archived from the original on 14 July 2014. Retrieved 3 March 2014.
  4. ^ Rink, Martina (2014). Fashion Germany Kreative Stories Trends. München: Prestel. pp. 56–59. ISBN 978-3-7913-4888-9.
  5. ^ Steigrad, Alexandra (3 February 2015). "Town & Country Names Alex Wiederin Executive Design Director". Women's Wear Daily. Retrieved 3 February 2015.
  6. ^ Schröder, Jens. "Tempo". Pop Kultur Junkie. Retrieved 25 April 2014.
  7. ^ Harmsen, Lars. "Tempo ist wieder da". Slanted. Retrieved 25 April 2014.
  8. ^ Kerwin, Ann Marie. "'Jane' ups print run for debut: much-hyped launch hits stands setp. 9". Ad Age. Retrieved 5 March 2014.
  9. ^ "3 Fragen an Auslands-Österreicher". Die Presse. 30 October 2012. Retrieved 25 April 2014.
  10. ^ Dumenco, Simon. "Brand X: Dead Heat". New York Magazine. Retrieved 4 March 2014.
  11. ^ Sack, Adriano. "Adriano Sack talk to Alex Wiederin". derzeit. Retrieved 4 March 2014.
  12. ^ "The Originals – Elizabeth Musmanno and Alex Wiederin". Women's Wear Daily. Retrieved 27 June 2014.
  13. ^ Blanchard, Tamsin. "The hack pack". The Guardian. Retrieved 4 March 2014.
  14. ^ "Neuer CD mit Alex Wiederin". Persoenlich. Retrieved 4 March 2014.
  15. ^ "Savoir vivre!". Horizont. Retrieved 4 March 2014.
  16. ^ "The Red Bulletin" (4). 24 April 2005. {{cite journal}}: Cite journal requires |journal= (help)
  17. ^ Güereña, Elsa. "Portfolio". Archived from the original on March 10, 2014. Retrieved 4 March 2014.
  18. ^ Schneier, Matthew. "Good Or Bad, They're Bringing Sexy Back". Style. Archived from the original on 3 May 2014. Retrieved 4 March 2014.
  19. ^ "ELLE Italia" (11). November 2008. Retrieved 4 March 2014. {{cite journal}}: Cite journal requires |journal= (help)
  20. ^ von Hahn, Karen (17 January 2012). "The irreverent Carine Roitfeld gets set to launch a new magazine". The Star. Retrieved 28 April 2014.
  21. ^ Battista, Anna. "Cracking The Dress Code: Samuel Gassman". Zoot Magazine. Retrieved 4 March 2014.
  22. ^ Carter, Lee. "Made in France: Carine Roitfeld". The Independent. Archived from the original on 2011-10-18. Retrieved 28 April 2014.
  23. ^ Odell, Amy. "Carine Roitfeld: 'I Was the Queen of Porno Chic. And I Will Do Something Totally Different Now.'". New York Magazine. Retrieved 28 April 2014.
  24. ^ Zahm, Olivier; Wiederin, Alex, eds. (2011). Carine Roitfeld : irreverent. New York: Rizzoli. ISBN 978-0847833689.
  25. ^ "PDF" (PDF). Pirelli Calendar. Pirelli. Retrieved 4 March 2014.
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