Womanizer (company)

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Womanizer
Founded2014
FounderMichael Lenke
ProductsIntimate stimulation devices
OwnerLovehoney Group
Websitehttps://www.womanizer.com/

Womanizer is a German brand that produces intimate stimulation devices. Womanizer is part of the internationally operating WOW Tech Group. In 2021, WOW Tech merged with Lovehoney to create Lovehoney Group. As part of the Lovehoney Group, Womanizer manufactures pleasure products based on patented Pleasure Air Technology.[1]

History[edit]

The first Womanizer clitoral massager was created in 2014 in Bavaria, Germany by Michael Lenke.[2][3][4] Lenke was inspired by a study concluding that about half of women experience issues in orgasming. The development process took about two years and his wife Brigitte helped to test the prototypes.[5] Lenke’s first prototypes worked with modified aquarium pumps designed to create clitoral massage and suction.[6] In the same year, the company launched its first product, W100 with patented Pleasure Air Technology.[7] From the following year, Womanizer gained international distribution. The W100 was recognized as the “Best new female product of the year” at the ETO-Awards 2015.[8]

In 2017, Johannes Plettenberg became the founder and CEO of Womanizer Group Management GmbH.[9]

In 2018, Womanizer merged with the Canadian sex toy manufacturer We-Vibe.[10] WOW Tech Group was formed through the merger.[11]

At EAN Erotix Award 2019, the brand was recognized as Best Luxury Product Line and as Highest Mainstream Appeal.[12]

At the ETO Awards 2020, Womanizer became the Best Luxury Brand.[13]

In 2020, Womanizer, in collaboration with Lunette, launched the Menstrubation Study, a clinical study to determine whether masturbation can relieve menstrual pain.[14]

In 2021, WOW Tech Group merged with pleasure product manufacturer and distributor Lovehoney to form Lovehoney Group.[15] Womanizer is part of the Lovehoney Group’s brand portfolio.[16] In the same year, brand launched the “Pleasure Fund”, which involves an investment of 250 thousand euros in research in the field of female sexual health and sexual pleasure.[17]

Womanizer won “Best of Best” in the “Product Brand of the Year” category at the German Brand Award 2021.[18]

Technology[edit]

According to reviews by Berliner Zeitung, Glamour Magazine and Vice Magazine Womanizer's "Pleasure Air Technology" is considered "a first-of-its-kind tech in the sex toy market". Instead of a simple vibration mechanism, the Womanizer relies on air vibrations. It is equipped with a small air window that opens and closes as quickly as a hummingbird's wing beat.[19][20][21]

The patented Pleasure Air Technology uses changes in air pressure to gently massage the sensitive clitoral nerve endings without contact, which means that the 8000 nerve endings in the clitoris are never overstimulated.[22]

The brand also has other patented features such as Autopilot and Smart Silence.[23] In 2019, Womanizer launched a product featuring Pleasure Air Technology stimulation for the clitoris and internal vibrations for the G-spot.[24]

The Womanizer OG features Pleasure Air technology for the G-spot as well as internal vibrations.[25] Womanizer also focuses on sustainability with patented Premium Eco sex toy made from biodegradable Biolene materials.[26]

Reception[edit]

The Swiss Blick.ch calls Womanizer “the world's best-selling sex toy for women”.[27]

Famous British singer Lily Allen mentioned Womanizer in her 2018 memoir My Thoughts Exactly. She joined Womanizer as Chief Liberation Officer from 2020 to 2023. Womanizer and Lily Allen also collaborated in creating the special edition Lily Allen Liberty designed to be discreet and travel ready. At PR Week Global Awards 2021, Liberty Lily Allen became a finalist.[28][29][30][31]

References[edit]

  1. ^ Baumann, Annabel Dillig, Julian (2019-01-31). "Was der »Womanizer« über unsere Zeit verrät". SZ Magazin (in German). Retrieved 2022-12-27.{{cite web}}: CS1 maint: multiple names: authors list (link)
  2. ^ "The aquarium pump, the swingers party and the most copied sex toy of the decade". Sifted. 2021-02-05. Retrieved 2022-12-27.
  3. ^ Pahlke, Rica. "Womanizer-Test: Welcher Klitoris-Stimulator lohnt sich am meisten?". desired.de (in German). Retrieved 2022-12-27.
  4. ^ "Womanizer: The success story of the sex toy which uses air technology for an extraordinary orgasm". Vogue France (in French). 2021-10-22. Retrieved 2022-12-27.
  5. ^ Weber-Steinhaus, Fiona. "How a German inventor's basement experiment led to female orgasms worldwide". CNET. Retrieved 2022-12-27.
  6. ^ Weber-Steinhaus, Fiona. "How a German inventor's basement experiment led to female orgasms worldwide". CNET. Retrieved 2023-02-20.
  7. ^ "Stifel Institutional | Stifel Europe". Stifel Institutional. Retrieved 2023-02-20.
  8. ^ "Stifel Institutional | Stifel Europe". Stifel Institutional. Retrieved 2023-02-20.
  9. ^ gruenderszene (2020-03-12). "Der ehemalige Amorelie-CFO schafft mit Sexspielzeug den Verkauf". Business Insider (in German). Retrieved 2022-12-27.
  10. ^ "This Buzzy Vibrator Has Everyone Shaking in the Best Way". Glamour. 2020-07-14. Retrieved 2022-12-27.
  11. ^ "WOW Tech is the sex-toy company trying to make the earth move". The Independent. 2020-09-28. Retrieved 2022-12-27.
  12. ^ Staff, E. A. N. "All EAN Erotix Award 2019 winners at a glance – EAN Online". Retrieved 2023-02-20.
  13. ^ "And the 2020 ETO Award Winners are… | Erotic Trade Only". www.erotictradeonly.com. 20 September 2020. Retrieved 2023-02-20.
  14. ^ "A World-First Study Is Recruiting 100 Aussie Women To Rub One Out While On Their Period". PEDESTRIAN.TV. 2020-05-12. Retrieved 2022-12-27.
  15. ^ Noonan, Sarah (2022-12-02). "There's a whole new breed of sex toy to make you rethink internal orgasms". BodyandSoul.
  16. ^ "CMS advises WOW Tech Group on > EUR 1 bn business combination with..." cms.law. Retrieved 2023-02-20.
  17. ^ "Sexual Wellness Company Womanizer Launches the "Pleasure Fund" Investing €250K into Research on Women's Health and Sexuality". Retrieved 2023-02-20.
  18. ^ Staff, E. A. N. "Womanizer wins 'Best of Best' in the 'Product Brand of the Year' category, the highest honor of the German Brand Award 2021 – EAN Online". Retrieved 2023-02-20.
  19. ^ "Finally, There's a Vibrator That Gives You INTERNAL Suction". www.vice.com. 8 December 2022. Retrieved 2022-12-27.
  20. ^ Vergara, Manuel Almeida (2022-09-03). "Das Auge masturbiert mit: Warum Sex Toys wie der "Womanizer" so gut aussehen". Berliner Zeitung (in German). Retrieved 2022-12-27.
  21. ^ "The Womanizer vibrator has everyone obsessed with it — here's why". Glamour UK. 2022-04-12. Retrieved 2022-12-27.
  22. ^ "THE FOUR SEX TOY TRENDS YOU NEED TO TRY". loversstores.com. 30 April 2021. Retrieved 2023-02-20.
  23. ^ missjezebella (2018-07-02). "Womanizer Premium Smart Silence Clitoral Stimulator Review". Miss Jezebella. Retrieved 2023-02-20.
  24. ^ Norris, Susanne (2022-11-10). "Womanizer reveals world's first Pleasure Air G-spot vibrator". Good Housekeeping. Retrieved 2023-02-20.
  25. ^ Vahla, Paige (2022-12-07). "I tested the Womanizer OG - a pleasure air G-Spot stimulator". Cosmopolitan. Retrieved 2023-02-20.
  26. ^ "Womanizer Premium Eco Review » Being The Little Spoon". beingthelittlespoon.com. 2022-01-05. Retrieved 2023-02-20.
  27. ^ Amorana, Dies ist ein bezahlter Beitrag, präsentiert von (2022-11-25). "Die beliebtesten Sextoys der Schweiz". Blick (in Swiss High German). Retrieved 2023-02-20.{{cite web}}: CS1 maint: multiple names: authors list (link)
  28. ^ Thompson, Rachel (2020-11-07). "I tried the Lily Allen x Womanizer sex toy and um OK wow!". Mashable. Retrieved 2022-12-27.
  29. ^ Skelly, Katie (21 October 2020). "Womanizer Launches a New Sex Toy to Celebrate Lily Allen as Its 'Chief Liberation Officer'". Thelatch. Retrieved 2022-12-27.
  30. ^ Vernon, Polly. "Lily Allen on marriage, sex toys and that surprise Vegas wedding". The Times. ISSN 0140-0460. Retrieved 2022-12-27.
  31. ^ "Can't wait for Lily Allen's new sex toy? Read our review of Womanizer's other vibrator". The Independent. 2020-11-11. Retrieved 2022-12-27.
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