Hector Estrada

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Hector Estrada
NationalityPuerto Rican
Occupation(s)Entrepreneur, Creative Director
Known forTriko, Amivectio


Hector Estrada is a Puerto Rican and Dominican entrepreneur and creative director.[1][2][3] He owns the brands Triko[4][5] and Amivectio.

Career[edit]

Estrada began working for Eckō Unltd. while he was still in college,[1] and graduated from New Jersey City University.[2] He has also worked as creative director for the brand MeccaUSA.[6] In 2001, he launched his brand Triko.[1] Triko incorporates sustainable materials such as tagua, coconut shell and organic cotton in its clothing.[4][7] The name "Triko" is a combination of the words "Tri", completion comes in three, "K" from "Arawak" meaning good person, and "O" for "one" referring to unity.[5] In 2005, Estrada partnered with Reebok to make a Triko sneaker which was inspired by the Mexican Revolution.[8] Estrada supports children's charities through Triko, including contributions to Coalition to Stop the Use of Child Soldiers, and the Children's Aid Society. Three percent of all Triko sales go to child-based charities.[9]

In 2009, Estrada introduced his brand, Amivectio. The brand aims to define modern America by combining classic fashion with innovation and functionality.[9] Amivectio is a combination of "amicus," meaning friends, and "circumvectio," meaning revolt, which combined means "Friends of the Revolution." Amivectio aims to challenge and alter society through six principles: equal opportunity, clean air, water, soil, and energy, health and sustainability, and education. The label supports the Clean Water Action, an organization which works to protect America's waters, build healthy communities, and support democracy.[10]

Both of Estrada's brands, Triko and Amivectio, were featured at the Cargo Tradeshow in 2010.[11]

References[edit]

  1. ^ a b c Navani Otero. "Triko Clothing: The Art of Life". Club Planet. Retrieved May 15, 2015.
  2. ^ a b "Designer creates eco-friendly fashions". QCOnline. September 8, 2007. Retrieved May 15, 2015.
  3. ^ "Triko for MTV3 Fashionista + Interview with Hector Estrada". MTV.
  4. ^ a b Erin Courtenay (September 14, 2007). "Triko: Streetwear With a Soul". Treehugger. Retrieved May 15, 2015.
  5. ^ a b Yvette N. Coleman. "The Art of Life". Fashion Edge. Retrieved May 15, 2015.
  6. ^ "Mecca Launches Mecca Moda; Label Seeks Mature Customers With a Higher-Priced Line and a Sophisticated Point of View". Daily News Record. November 19, 2001. Retrieved May 15, 2015.
  7. ^ Steven Volynets (September 5, 2007). "Green is In: Eco-Friendly Fashion from Triko". Good Clean Tech. Retrieved May 15, 2015.
  8. ^ "Triko & Reebok Launch Sneaker Collaboration". Sportswear International. March 14, 2005. Retrieved May 15, 2015.
  9. ^ a b "Triko adopts Virtual Piggy technologies for online payments". Fibre 2 Fashion. October 10, 2012. Retrieved May 15, 2015.
  10. ^ Asmara Wreksono (May 28, 2009). "Amivectio: Community-Inspired Streetwear". Sojones. Retrieved May 15, 2015.
  11. ^ Mel Peralta (January 17, 2010). "Style Report: Inside Fashion's Tradeshow Season". DrJays. Retrieved May 15, 2015.