Les Douze Coups de midi

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Les Douze Coups de midi (The twelve strokes of midday, originally called Les 12 Coups de midi! before 2016/09/06) is a French game show presented by Jean-Luc Reichmann and broadcast everyday on TF1 from 11h 50'  to 12h 45' since 2010/06/28.

History and broadcasting[edit]

Les Douze Coups de midi is an adaptation from the argentine show El Legado on Telefe (the first version was named Crésus, broadcast in 2005 and 2006 on TF1 and presented by Vincent Lagaf').[1]. This show consists of an individual quiz which can lead to winning numerous prizes and a jackpot.[2]

This game was broadcast TF1 to collect the midday audience, as a reply to the success of Tout le monde veut prendre sa place, a game show broadcast at the same time on France 2.[3]

Up to 2010/10/27, Jean-Luc Reichmann presented the game with a virtual character, a fairy called Eulalie (voice by Véronique Le Nir).[4]

Later, this fairy becomes a simple voiceover, but keeps her name and her voice actor until the 2010/12/31.

Since 2011/01/01, a new voiceover called Zette is dubbed by Isabelle Benhadj.

From 2020/05/12 to 2021/10/09, to respect safety mesures, the show is broadcast without an audience and a new character, Docteur Maboul, makes his appearance. His role is to clean up the candidates' desks.[5]

How it works[edit]

The winner of the show, now Maître de midi (Master of Midday), puts his title on the table to try and win more prizes until his elimination.[6]

At the end of the show, each correct answer reveals one tile on a rectangle of 13x10 tiles hiding hints for the discovery of a celebrity. Since 2023/01/27, only a "coup de maître" (Master's stroke) with 5 correct answers lets the Master of Midday make a guess, to try to win the jackpot.

The show has known some evolutions since its creation. Since january 2018, the last round "L'étoile mystérieuse" (The Mysterious Star) was made harder by replacing the celebrity's picture by a number of hints, leading to guess said celebrity. The last four tiles hide this celebrity.

Le combat des maîtres (The fight of the masters)[edit]

Le Combat des Maîtres (The Fight of the Masters) is organized every year since 2017 and lasts one week (two weeks in 2022) and makes the Midday Masters meet around different rounds (sometimes different from the daily rounds) to win a place for the Saturday night Prime-time which will determine who will be the Maître des Maîtres de Midi (Master of the Masters of Midday).

Visual identity[edit]

On 2016/09/06, for the 100th mysterious star, the show changed its logo and artistic diretion[citation needed].

On 2019/09/09, the show changed its studio, its logo and its artistic direction.[7]

The logo becomes red during Christmas and New Year (golden in winter 2023) and yellow (pink in 2022) during summer. During fall, the logo is green since 2023. During Halloween the logo is orange since 2023.

Audiences[edit]

  • On monday 2010/06/28 the launch of the game was welcomed by 2.9 millions peoplewith a peak at 4.6 millions at the end.[8]
  • After a decrease in september 2010, around 2.3 millions people were watching from home, the numbers go up again in october, and stabilize at more than 3 millions.[9]
  • Ever since then, the game regularly gains audience, with a peak at 4.5 millionsle 2011/02/01, it is the leader at this time of the day.
  • On 2016/12/26, no less than 4.73 millions people watched the show, with a peak at 6.5 millions in the end.
  • In april 2019, following the Quesada scandal, decreased a little and increased back to normal shortly later.[10]

Maîtres de midi (Midday masters)[edit]

Record of wins and participations[edit]

Bruno also owns the record of gains with €1,026,107 and is the greatest winner country-wide money-wise, before a candidate named Marie who won €1,000,000 in the show Qui veut gagner des millions? (French adaptation of Who Wants to be a Millionaire) on 27 August 2004[11]

Bruno also owns the record for the number of Master's stroke (92) and mysterious stars won (9).

Ranking[edit]

Legend       Candidates ranked 1st, 2nd and 3rd.   Current candidate

This ranking organizes the 40 best Midday Masters.

Notes and references[edit]

Notes[edit]

  1. ^ Damien Mercereau (2020-06-29). "«Les 12 coups de midi !» fête ses 10 ans : histoire et secrets d'un incroyable succès". TV Magazine. Retrieved 2021-05-06.
  2. ^ Emmanuelle Litaud (5 June 2010). "Reichmann lance un nouveau jeu fin juin : Les Douze Coups de midi". TV Magazine..
  3. ^ Julien Mielcarek (8 June 2010). "Jean-Luc Reichmann arrive avec ses Douze Coups de midi dès le 28 juin". Ozap..
  4. ^ "Eulalie disparaît des Douze Coups de midi". newstele.com. 27 October 2010..
  5. ^ ""12 coups de midi" : pourquoi Eric et les autres candidats ne portent-ils pas de masques sur le plateau ?". Femme Actuelle. 13 May 2020. Retrieved 2020-09-23.
  6. ^ "Le nouveau jeu animé par Jean-Luc Reichmann". Coulisses-TV. 8 June 2010.
  7. ^ Barké, Sébastien (2019-08-30). "Les 12 Coups de midi : découvrez les premières images du nouveau décor ! (PHOTOS)". www.programme-tv.net (in French). Retrieved 2023-08-27.
  8. ^ "Les 12 coups de midi sonnent la victoire de TF1". Toutelatele. 29 June 2010. Retrieved 2021-10-06.
  9. ^ "Audiences Reichmann, Lagaf, Koh Lanta, NCIS, Qui veut épouser..." leblogtvnews.com. 2010-11-06.
  10. ^ "Vrai ou faux : l'affaire Quesada aurait fait chuter l'audience des Douze Coups de midi". L'Union. 2019-04-08. Retrieved 2019-12-25.
  11. ^ "Marie". linternaute.com. 20 January 2023. Retrieved 25 June 2020..
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