Rodnoy

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"Rodnoy"
Single by Loboda
Released5 March 2021
GenrePop music
Length3:34
LabelSony Music
Songwriter(s)Dmitry Loren[1]
Producer(s)Yekaterina Ryzhaya
Loboda singles chronology
"Moloko"
(2020) 		"Rodnoy"
(2021) 		"Allo"
(2021)
Music video
"Rodnoy" on YouTube

"Rodnoy" (Russian: Родной; transl. The closest person) is a song by Ukrainian singer Loboda, released on 5 March 2021 by Sony Music Entertainment.[2]

Background and release[edit]

In December 2020, while promoting her previous single "Moloko", the Loboda announced that the next single would premiere on 14 February 2021.[3] However, the song was not released on the scheduled date. On 2 March Loboda shared on her social networks that the new single will be released on 5 March along with a music video.[4] The song was written by Dmitry Loren, who previously wrote the song "Lety" for Loboda.

The song became available on all digital platforms on 5 March 2021.

Music video[edit]

The music video for the song was presented on the same day as the song. It was directed by Anna Melikyan, known for such films as "Tenderness", "Fairy", "Three", "Mermaid."[5] The main roles in the video were played by Anna Chipovskaya and Yuri Borisov.[6]

Critical reception[edit]

Alexey Mazhaev from InterMedia noted that the high-quality visual range of the music video does not work idle, since the song itself turned out to be a one-hundred-percent hit. He also suggested that in a couple of weeks, the chorus of "Rodnoy" will be sung by a large part of the Russian-speaking population.[7]

Commercial performance[edit]

"Rodnoy" was a great success on the radio in the CIS countries. The song entered the top 10 in Russia,[8] Loboda achieved this result for the first time since 2018, when the single "Superstar" was released. In Ukraine, the song reached the 19th place.[9]

According to Apple Music, "Rodnoy" entered the hundred most popular tracks of 2021 in Russia and Ukraine.[10][11] The video clip for the song became the fourth most viewed music video in 2021 on YouTube in Russia, as well as the most viewed in Ukraine.[12][13]

Charts[edit]

References[edit]

  1. ^ "Родной - Single by Loboda". Spotify. Retrieved 2021-03-11.
  2. ^ "Анна Меликян сняла Светлане Лободе "Родного" (Видео)". InterMedia (in Russian). 2021-03-05. Retrieved 2021-03-05.
  3. ^ Loboda - Ексклюзивне Інтерв’ю На М1 («Міністерство Прем‘єр») on YouTube
  4. ^ "Анна Чиповская и Юрий Борисов сыграли главные роли в новом клипе Светланы Лободы" (in Russian). Вокруг ТВ. 2021-03-02. Retrieved 2021-03-11.
  5. ^ Владислав Шеин (2021-03-06). "LOBODA представила драматичное видео "Родной"" (in Russian). ТНТ Music. Retrieved 2021-03-11.
  6. ^ "Светлана Лобода представила чувственный трек "Родной" и клип на него". РИА Новости (in Russian). 2021-03-06. Retrieved 2021-03-11.
  7. ^ "Рецензия на клип: Светлана Лобода - "Родной"" (in Russian). InterMedia. 2021-03-08. Retrieved 2021-03-11.
  8. ^ a b "Russia Airplay Chart for 2021-04-30." TopHit. Retrieved 2021-05-07.
  9. ^ a b "Ukraine Airplay Chart for 2021-06-18." TopHit. Retrieved 2021-05-28.
  10. ^ "‎Плейлист «Топ-100 России: 2021»". Apple Music. Retrieved 2021-12-02.
  11. ^ "‎Плейлист «Топ-100 Украины: 2021»". Apple Music. Retrieved 2021-12-02.
  12. ^ "LOBODA, MORGENSHTERN, Клава Кока: YouTube представил рейтинг самых популярных музыкальных видео 2021". OK!. 2021-12-02. Retrieved 2021-12-02.
  13. ^ "Лапенко, Путин и Моргенштерн: что смотрели украинцы в 2021 году". Vesti UA. 2021-12-02. Retrieved 2021-12-02.
  14. ^ Loboda — Родной. TopHit. Retrieved 2021-12-02.
  15. ^ "Radio – Top Month Hits - Музыкальные Чарты TopHit". TopHit. Retrieved 2021-08-25.
  16. ^ "City & Country Radio – Top Month Hits - Музыкальные Чарты TopHit". TopHit. Retrieved 2021-08-25.
  17. ^ "City & Country Radio – Top Month Hits - Музыкальные Чарты TopHit". TopHit. Retrieved 2021-08-25.
  18. ^ "Top Radio Hits Global Annual Chart – 2021". TopHit. Archived from the original on 2022-08-05. Retrieved 2022-08-05.
  19. ^ "Top Radio Hits Russia Annual Chart – 2021". TopHit. Archived from the original on 2022-08-05. Retrieved 2022-08-05.
  20. ^ "Top Radio Hits Ukraine Annual Chart – 2021". TopHit. Archived from the original on 2022-08-05. Retrieved 2022-08-05.


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