Extramarks

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Extramarks Education
Company typePrivate
IndustryEdutech
Founded2007; 17 years ago (2007)
FounderAtul Kulshrestha
Headquarters
Noida
,
India
Area served
India, Indonesia, Africa, United Arab Emirates, Singapore, United Kingdom
Key people
Atul Kulshrestha (MD & Chairman)
Ritvik Kulshrestha (CEO)
RevenueIncrease₹300 crore (US$38 million) (2021)
Number of employees
4500+ (2021)
Websitewww.extramarks.com

Extramarks Education is an Indian education technology company, that provides online and offline schooling and curricula.[1][2][3] It was founded in 2007 by Atul Kulshrestha, the company is headquartered in Noida, India.[4]

As of March 2022, Extramarks has partnered with more than 15,000 government and private schools.[4] It has over 10 million students and over 2.2 million online users.[5][6] The company has trained more than 1 million teachers.[6]

Extramarks operates in India, Singapore, Indonesia, Ghana, South Africa, United States and the Middle East. Mukesh Ambani bought a 38.5% stake in Extramarks in 2011.[7]

History[edit]

Extramarks was founded in 2007 by Atul Kulshrestha.[4]

In November 2011, its 38.5% stake was acquired by Mukesh Ambani owned Infotel Broadband and the investment was done through an affiliate company Reliance Strategic Investments for an undisclosed amount.[7][8][9]

In May 2017, the company launched the test preparation and coaching centres for entrance examinations like Joint Entrance Examination (Mains and Advanced), Medical and foundation (Classes VI-X) and has classroom coaching centers in Jaipur, Bhopal, Indore, Lucknow, and Haldwani.[10]

In April 2022, the company re-designed its logo and changed the visual appearance.[11]

Products[edit]

In September 2015, Extramarks launched an Android app called Extramarks Smart Study, which allows students to study for Central Board of Secondary Education (CBSE) and ICSE curricula, ranging from pre-primary (kindergarten) and Class 1 to Class 12.[5]

In August 2017, it developed an app called Total Learning, which allows students to access the curriculum-mapped learning solutions at home and lets teachers and parents track and monitor the student's performance.[12]

In November 2018, Extramarks launched IITJEE Test Prep App, which allows students to take mock online tests for IITJEE preparation.[13] It also has an app called Interactive Learning App, launched in February 2019.[14] In March 2019, it launched Extramarks Achieve, a mentorship program to provide one-to-one guidance and support to students.[15]

In October 2019, it created and launched an Artificial Intelligence-based chatbot called 'Alex' to help students clear their doubts.[16] Extramarks launched kids learning app called Lil One in November 2020.[17]

It has an app called The Learning App, which contains solutions for various subjects, including classes of both CBSE and ICSE Boards examinations along with JEE and NEET courses.[18]

In March 2022, the company launched "The Teaching App" for school institutes and teachers, private teachers, coaching staff and home tutors to set up online classes coupled with a robust assessment platform, extensive content repository, live class platform and digital classroom management tools.[19]

Partnership[edit]

In October 2016, Extramarks partnered with New Delhi Municipal Council to deploy a smart education system in NDMC schools.[20]

In October 2017, Extramarks Education was tied up with Bharat Sanchar Nigam Limited (BSNL) to provide digital learning solutions to BSNL users.[21]

In January 2018, the company partnered with Power Grid Corporation of India to offer digital solutions at Indian Army-run schools in Jammu and Kashmir.[22][23] On 25 May 2018, the digital solutions learning programme, facilitated by Extramarks was inaugurated by General Bipin Rawat, the Chief of the Army Staff (India) at Army Goodwill School, Pahalgam.[24] The company is also in partnership with Samsung,[25] Intel Education,[26] Advan,[27] New Delhi Municipal Council,[20] Muslim Educational Trust, DRB-HICOM[28] and Takalkar Edhub.[29]

In February 2020, the company was partnered with Indraprastha Institute of Information Technology, Delhi (IIIT-Delhi) to promote and encourage research in Artificial Intelligence.[30] It tied up with Mahindra Lifespaces in October 2020.[31]

In February 2022, the company announced its multi-year deal with Arsenal Football Club to become its official learning partner in India, South Africa and the Middle East.[32]

References[edit]

  1. ^ Singh, Amrita (June 22, 2016). "Extramarks turns a new page in growth story". Business Standard.
  2. ^ "ई एजुकेशन में Extramarks की बड़ी छलांग, BSNL के साथ करार, 11 करोड़ उपभोक्ताओं को होगा फायदा" (in Hindi). News State. October 18, 2017.
  3. ^ Khosla, Varuni; Bhalla, Mohit (May 1, 2018). "FIITJEE, Extramarks seek more time from NCLT to bid for Educomp". The Economic Times.
  4. ^ a b c Pillai, Shalina (March 18, 2018). "MY STARTUP IDEA: Extramarks founder on his eureka moment". The Times of India.
  5. ^ a b Johari, Sneha (September 15, 2015). "Extramarks launches Android app for CBSE/ICSE curricula". The Economic Times.
  6. ^ a b Shanthi, S. (2022-06-08). "Enriching Educational Experience in a Hybrid Classroom Setting". Entrepreneur. Retrieved 2022-12-10.
  7. ^ a b "Mukesh Ambani buys 38.5% in Extramarks Education". Business Standard. Press Trust of India. January 21, 2013.
  8. ^ "Mukesh Ambani's Infotel buys 38.5% stake in Extramarks Education". Indian Express. November 9, 2011.
  9. ^ Sen, Sunny (September 4, 2017). "Free to profits: How Jio, Mukesh Ambani's $30bn startup, will make returns". FactorDaily.
  10. ^ "Extramarks launches test-prep, coaching centres in India". Millennium Post. May 1, 2017.
  11. ^ Das, Archana (12 April 2022). "EXTRAMARKS REBRANDS TO OFFER HOLISTIC LEARNING". Impactonnet.com. Retrieved 2022-12-10.
  12. ^ "Extramarks launches a Total Learning Application". Daily Pioneer. August 2, 2017.
  13. ^ "Extramarks launches online app for IIT-JEE aspirants". The Times of India. November 19, 2018.
  14. ^ "Where Innovation in Education is the Norm - Extramarks!". The Economic Times. February 20, 2019.
  15. ^ "Extramarks unveils personal mentor programme for students". The Hindu Business Line. May 3, 2019.
  16. ^ Vaishnav, Dhyanesh (October 3, 2019). "Extramarks Education deploys AI chatbot to solve students' doubts round the clock". The Hindu Business Line.
  17. ^ "Lil One by Extramarks – New App for Early Childhood Learning Launched by Extramarks". Millennium Post. November 21, 2020.
  18. ^ "Extramarks Learning App launches Go-To-School Campaign and JEE and NEET crash courses, starting March 20". India Today. March 16, 2020.
  19. ^ Kahekashan (2022-03-16). "Extramarks launches an all-exclusive 'The Teaching App'". Thehansindia.com. Retrieved 2022-12-10.
  20. ^ a b "30 MCD Schools to Get Smart Education System". News 18. October 6, 2016.
  21. ^ "Extramarks Education, BSNL tie up for offering digital learning solutions". News Nation. October 18, 2017.
  22. ^ "Five Army Goodwill Schools in J&K to get digitized classrooms soon". ddnews.gov.in. DD News. January 30, 2018.
  23. ^ "ADG PI - INDIAN ARMY 's tweet". Twitter.com. 29 Jan 2018.
  24. ^ "Extramarks Education Foundation ties up with Power Grid to offer digital solutions at Army-run schools in J&K". Indian Express. May 27, 2018.
  25. ^ "Extramarks Education SA (Pty) Ltd". samsung.com. Retrieved August 7, 2019.
  26. ^ "Intel Education, Extramarks help students go 'bagless'". The Hindu Business Line. March 7, 2016.
  27. ^ Hidayat, Feriawan (July 18, 2018). "Extramarks Indonesia Luncurkan Solusi Belajar Digital". BeritaSatu.
  28. ^ Das Gupta, Surajeet (May 18, 2015). "Extramarks wants to take the bag out of school". Business Standard.
  29. ^ Kumar, Dhirendra (April 20, 2021). "छात्रों तक बेहतरीन शिक्षा पहुंचाने के लिए Extramarks और Takalkar क्लासेस में समझौता" (in Hindi). News Nation.
  30. ^ "IIIT-Delhi partners Extramarks to encourage research in AI". The Economic Times. February 10, 2020.
  31. ^ "Realty firm Mahindra Lifespace ties up with Extramarks Education". New Delhi: Business Standard. October 8, 2020.
  32. ^ Srivastava, Prasoon (17 July 2022). "Extramarks aims to double revenue to Rs 1,000 crore this fiscal". Financial Express. Retrieved 2022-12-10.

External links[edit]

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