Lyckoslanten

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Lyckoslanten
CategoriesChildren's magazine
FrequencyQuarterly
PublisherVi Media AB
FounderSparbankerna
Founded1926; 98 years ago (1926)
CountrySweden
Based inStockholm
LanguageSwedish
WebsiteLyckoslanten

Lyckoslanten (Swedish: Lucky Penny) is a free quarterly children's magazine based in Stockholm, Sweden. It has been in circulation since 1926.

History and profile[edit]

Lyckoslanten was started by Sparbankerna (Savings Banks Association) in 1926.[1][2] Its first issue appeared on 30 October 1926.[3] The magazine is owned by Swedbank and Sparbankerna.[4] It was formerly distributed by Postsparbanken.[1] It is published by Vi Media AB on a quarterly basis.[4] Its headquarters is in Stockholm.[4] One of its early directors was Erik Elinder who served in the post until 1950.[5]

Lyckoslanten is a free magazine and is sent to Swedish school children attending the grades of 4–6.[4] The goal of the magazine is to improve children's inclination to thrift[1] and their financial literacy skills.[6] It also encourages children to think about how they use their allowance.[3] It covers funny comics, competitions and tips.[3] The magazine has published several comic strip series, including Spara och Slösa.[1] It was featured in the magazine from its start in 1926 to 1963 as part of the savings campaigns.[5][7]

In 1957 Lyckoslanten enjoyed the highest level of circulation.[3]

References[edit]

  1. ^ a b c d "Lyckoslanten fyller 90 år". SVD Näringsliv (in Swedish). 12 March 2016. Retrieved 28 December 2016.
  2. ^ Karin Wagner (2008). "A lesson to be learned or 'Take a walk on the wild side'". Visual Communication. 7 (4): 477. doi:10.1177/1470357208096211. S2CID 145793649.
  3. ^ a b c d "Barnens ekonomitidning fyller 90 år – grattis Lyckoslanten!". Land (in Swedish). 18 December 2016. Retrieved 13 April 2020.
  4. ^ a b c d "Om Lyckoslanten". Sparbankerna (in Swedish). Retrieved 28 December 2016.
  5. ^ a b Orsi Husz (2020). "The entrepreneur's dream. Credit card history between PR and academic research". In Johan Östling; Niklas Olsen; David Larsson Heidenblad (eds.). Histories of Knowledge in Postwar Scandinavia. London: Routledge. p. 131. doi:10.4324/9781003019275. ISBN 9781003019275.
  6. ^ Jane Pettersson (2021). "The problematization of consumers in Swedish financial literacy education". Cultural Studies. 36 (6): 7. doi:10.1080/09502386.2021.1936586. hdl:2077/69968. S2CID 236282297.
  7. ^ "Spara och Slösa på äventyr (1948)". Film Arkivet (in Swedish). Retrieved 28 December 2016.

External links[edit]

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