Gold Apple (company)

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Gold Apple
Company typePrivately held company
IndustryRetail
Founded1996; 28 years ago (1996)
HeadquartersRussia, Yekaterinburg
Key people
Anna Koshkina (CEO)
Increase 48 billion rubles (2021)
Increase 216.8 million rubles (2020)
Number of employees
6300

Gold Apple (Russian: Золотое яблоко, Zolotoe Yabloko) is a Russian chain of beauty stores, headquartered in Yekaterinburg.[1]

By May 2022, Gold Apple ranks second in Russia in terms of sales in its segment.[2][3]

History[edit]

In 1996, the first 40 m2 store was opened in Yekaterinburg. The first store in a "beauty supermarket" format was opened in 2004.

Gold Apple opened its first store in Moscow in 2017 and in Saint Petersburg in 2019. At May 2022, the chain has 31 stores in Moscow, St. Petersburg, Yekaterinburg, Perm, Rostov-on-Don, Volgograd, Novosibirsk, Nizhny Novgorod, Chelyabinsk, Kazan, Khabarovsk, Saratov and Samara, and an online store in Belarus. July 9, 2021 the first retail store opened outside of Russia, in Minsk, Belarus, and on March 20, 2022 in Almaty, Kazakhastan.[4] The average selling space of supermarkets in Russia is 1,500 m2. In December 2021, the company plans to open a 2,500 m2 flagship store in the Neglinnaya Galereya mall in the city center of Moscow.[5]

E-commerce[edit]

In 2018, the company opened an online store. In the fall of 2020, the online store features were added to Gold Apple's mobile app. The online store offers more than 60 thousand products from 1,500 brands, including 84 exclusive brands and brands with narrow distribution.[6]

Operations[edit]

In 2019, the company's revenue was 16.8 billion rubles.[7] Net profit was just over 124 million rubles. According to the results of 2020, the revenue of Gold Apple increased by half and reached 22.4 billion rubles. Net profit was 216.8 million rubles.[8] Gold Apple is outperforming its competitors by revenue per square meter.[9] At the end of 2021 the share of online sales is 30% of the company's total revenue.[10] The consolidated revenue in 2021, according to its own data, amounted to 48 billion rubles.[3]

References[edit]

  1. ^ "Штаб-квартира «Золотого яблока» в Екатеринбурге". The Village (in Russian). Retrieved 2021-04-07.
  2. ^ "Первое большое интервью с руководителем «Золотого яблока» — сети №2 на бьюти-рынке России". www.znak.com. Archived from the original on 2021-02-26. Retrieved 2021-04-07.
  3. ^ a b "Глава «Золотого яблока» — РБК: «После 8 марта был час X»". РБК (in Russian). Retrieved 2022-06-01.
  4. ^ ""Золотое яблоко" начнет интенсивную экспансию за рубеж". ТАСС. Retrieved 2021-07-09.
  5. ^ "«Золотое Яблоко» откроет флагманский магазин в центре Москвы". Retail.ru (in Russian). 2021-06-28. Retrieved 2021-10-05.
  6. ^ "Онлайн-магазин «Золотое яблоко» подвел итоги трех лет работы". Retail.ru (in Russian). 2021-10-19. Retrieved 2021-10-26.
  7. ^ "«Золотое Яблоко» откроет флагманский магазин в центре Москвы". Retail.ru (in Russian). 2021-06-28. Retrieved 2021-10-26.
  8. ^ "«Золотое яблоко» в пандемию получило рекордную прибыль - УралПолит.Ru". uralpolit.ru. Retrieved 2021-10-26.
  9. ^ "Уральский продавец косметики «Золотое яблоко» откроет три магазина в Москве". Ведомости (in Russian). Retrieved 2021-10-05.
  10. ^ "Онлайн-магазин «Золотое яблоко» подвел итоги трех лет работы". Retail.ru (in Russian). 2021-10-19. Retrieved 2021-10-26.

External links[edit]

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