Baume (watch)
 | |
| Company type | Subsidiary of Richemont Group |
|---|---|
| Industry | Watchmaking |
| Founded | 2018 |
| Fate | Merged with Baume & Mercier |
| Headquarters | Meyrin, |
| Parent | Compagnie Financière Richemont SA |
| Website | www |
Baume is a Richemont sustainable watch brand.[1]
Background[edit]
Baume launched on May 15, 2018[2] by the Switzerland-based luxury goods holding company, Richemont.[3] The name comes from the mother brand Baume & Mercier. However, Baume is a new brand that operates independently.[4] Baume watches are sold exclusively online and the brand only uses natural or recycled materials in the manufacturing process.[5] Its headquarters are located in Meyrin, in the canton of Geneva, Switzerland. Baume watches are designed in Geneva and assembled in Amsterdam.[6] The brand uses quartz and $15 automatic movements, made by the Swiss group Ronda and Myota,[7] a Japanese company. As of June 2020, the Baume brand merged with the established Richemont subsidiary Baume & Mercier and will offer full customer services to anyone who bought a Baume watch. Also, production moved to Baume & Mercier's workshop in Les Brenets.
Products[edit]
Custom Timepieces Edition[edit]
This is a fully customisable watch, designed through an online configurator with over 2000 permutations.[8]
Iconic Series[edit]
This watch is the brand's flagship. The product is updated seasonally, this automatic movement is crafted in a recycled,[9] recyclable aluminum case with a 100% recycled PET bracelet.[8]
Limited Edition[edit]
BAUME launched its first Upcycled Limited Edition watch [10] made out of Erik Ellington's [11] old skate boards [12][13]
BAUME launched in February 2019 its second Upcycled Limited Edition,[14] made out of unused ski materials.[15]
Aesthetic Features[edit]
The crowns of Baume watches sit at a 12 o’clock position – a feature that references the first pocket watches produced by Baume & Mercier. The watches are genderless and they have interchangeable straps to allow the wearer to change easily the look of the watch.[16]
References[edit]
- ^ Naas, Roberta. "Richemont Group Introduces New, Affordable Watch Brand, Baume: An Offshoot Of Baume & Mercier". Forbes. Retrieved August 15, 2018.
- ^ "Richemont hopes to lure millennials with new Baume watches". Retrieved August 15, 2018.
- ^ "Richemont bypasses channel with launch of online-only watch brand for millennials". www.watchpro.com. May 16, 2018. Retrieved August 15, 2018.
- ^ Watchonista (May 15, 2018). "Industry News: Baume & Mercier Introduces Start-Up Sister Brand BAUME". Watchonista. Retrieved August 15, 2018.
- ^ "Richemont launches debut watch brand, and it's sustainable: Baume". Lux Magazine. May 22, 2018. Archived from the original on August 16, 2018. Retrieved August 15, 2018.
- ^ Tsao, Tommy. "This Sustainable Watch Brand Has Troye Sivan "Bloom"-ing With Excitement". Teen Vogue. Retrieved August 15, 2018.
- ^ "Introducing: Baume, A New Watch Brand Focused On Customization And Sustainability From The Richemont Group". HODINKEE. Retrieved August 15, 2018.
- ^ a b "Baume Watches Are All About Customization & Sustainability". Highsnobiety. September 12, 2018. Retrieved September 12, 2018.
- ^ "The Richemont Group Introduces Baume, a New Entry-Level Brand Focused on Sustainability". WatchTime - USA's No.1 Watch Magazine. May 15, 2018. Retrieved September 12, 2018.
- ^ "Green Reflex: Le luxe est-il "green friendly" ? - 23/10".
- ^ Erik Ellington
- ^ https://hush-mag.com/2018/10/23/baume-made-a-watch-from-recycled-skateboard-decks/ [dead link]
- ^ "Baume Scores an Alley Oop by Creating a Watch Made of Recycled Skate Decks". October 24, 2018.
- ^ "Baume lance une montre éco-responsable, en édition limitée". February 19, 2019.
- ^ "ZAG Limited Edition Watch 42MM Automatic - Ski and free ride - for men and women". www.baumewatches.com. Retrieved May 22, 2021.
- ^ Ahmed, Osman. "Richemont introduces its new affordable watch brand, Baume". Retrieved September 12, 2018.