Roundarch

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Roundarch
Company typePrivate
IndustryBusiness Services
Founded2000
HeadquartersChicago, Illinois, US (additional offices in New York, New York, Denver, Colorado, and Boston, Massachusetts)
Key people
Jeff Maling (president & chief experience officer)

Geoff Cubitt (president & CTO)
Bruce Posner (senior VP & CFO)

Jim Butler (senior VP of services)
ProductsMarketing & Web Design
Number of employees
Approximately 250
Websitewww.roundarch.com Edit this on Wikidata

Roundarch was a privately held company that designed and implemented digital experiences for some of the world's largest organizations. In February 2012, Aegis Group LLC acquired the digital agency. After the acquisition, Roundarch merged with Isobar, Aegis Media's existing creative network, to form Roundarch Isobar.[1] Roundarch delivered websites, rich web applications, mobile applications for the iPhone,[2] iPad applications, Android (operating system) applications, social media applications and digital marketing campaigns for primarily Fortune 500 clients and large government organizations.

History[edit]

Roundarch was founded in June 2000 by Deloitte and WPP. The vision was to create a new specialist consulting firm that combined WPP's creative and marketing capabilities with Deloitte's systems integration capabilities.[3] The result was a company dedicated to building websites and applications that were designed from a user's perspective and were equally elegant in their use of technology. Roundarch had offices in Boston, Chicago, Denver and New York. Roundarch was a privately owned company, operated by its senior management[4] until February 2012 when Aegis Group plc acquired the digital agency. After the acquisition, Roundarch merged with Isobar, Aegis Media's existing creative network, to form Roundarch Isobar.[1]

Sample projects[edit]

New York Jets Touchscreen Command Center[edit]

In 2010, Roundarch was selected by the New York Jets NFL Team to produce a touchscreen command center that provides real-time stadium and game data, allowing the New York Jets owner, Woody Johnson, to monitor fan experience and make important operational decisions during game time.[5]

Bloomberg Sports[edit]

Decision Maker In 2010, Bloomberg Sports partnered with Roundarch to design and develop the iPad and iPhone applications for its fantasy football tool Decision Maker. Decision Maker gives mobile users an edge in their fantasy football leagues with applications that deliver the power of Bloomberg's statistical analytics in a fan-centric, intuitive and visually rich format[6] Front office In 2011, Bloomberg again partnered with Roundarch to create two iOS applications that help fantasy players and baseball fans alike by providing real time, customized analysis of every Major League Baseball player.[7] The Front Office Draft Kit® for both the iPad iPad and iPhone iPhone are extensions of the newly redesigned web application for 2011 and bring key features of the Front Office 2011 product and Bloomberg's Analytics to the expanding iOS audience through smaller more portable form factors. While the functionality is consistent through both applications, each is tailored to maximize the unique form factors of each device. This includes individual player statistics, proprietary projections and player outlooks for the 2011 season, as well as player lists which can be filtered by various positional or performance factors.[8]

Avis Budget Group[edit]

In 2009, Roundarch announced the recreation of the online experience for Avis Rent-a-Car. In addition to redesigning the Avis Rent a Car System website, Roundarch developed a free iPhone application that enables Avis customers to book car rentals through their iPhone.[9] Roundarch also created an e-commerce widget called a “Site Extension” that expands AVIS’ online presence by embedding the Avis rental booking function on a partner's website,[10] all on a single page.[11]

ClubCorp[edit]

In 2010, ClubCorp, the world leader in private clubs, partnered with Roundarch to overhaul the online offering and its individual affiliate club sites. ClubCorp redesigned their sites to improve their business at a time when memberships and time spent at private clubs have been in continuous decline. The new online experience launched late in 2010, provides a richer web experience for the clubs, their members, and event planners.[12]

Crowley Maritime Corporation[edit]

In 2010, Crowley Maritime Corporation, one of the world's largest privately held marine solutions, transportation and logistics companies, has partnered with Roundarch, to develop a new web presence that organizes content around a highly intuitive, solutions-based navigation for its family of websites, including the following websites: Crowley, TITAN Salvage, Jensen Maritime, and Customized Brokers.

Roundarch and Crowley Maritime Corporation were awarded a 2011 TMSA Compass Award.

Herff Jones / Nystrom[edit]

In 2009, Roundarch worked in partnership with Herff Jones / Nystrom to develop StrataLogica, a digital product that delivers all Nystrom wall maps and globes in a 3-D environment using the Google Maps API Premier platform, including the Google Earth API.[13][14]

Merapi Open-Source Software[edit]

In April 2009, Roundarch announced its participation in designing the Tesla Model S prototype sedan's touch-screen control panel to coincide with the release of its open-source software, Merapi.[15] Merapi, primarily developed by Roundarch, serves as a messaging bridge between applications that run in the Adobe Flash player, or Adobe AIR, and applications written in Java.[16]

References[edit]

  1. ^ a b Business Wire (22 February 2012). "CORRECTING and REPLACING Aegis acquires leading US digital agency Roundarch". Business Wire. Archived from the original on 24 February 2013. Retrieved 30 January 2013. {{cite web}}: |author= has generic name (help)
  2. ^ McKay, Lauren (1 March 2009). "CRM and the iPhone - CRM Magazine". Destinationcrm.com. Archived from the original on 9 September 2013. Retrieved 27 December 2012.
  3. ^ "WPP, Deloitte Consulting and BroadVision launch Roundarch". WPP. 9 May 2000. Archived from the original on 29 February 2012. Retrieved 27 December 2012.
  4. ^ HighBeam[dead link]
  5. ^ [1] Archived October 4, 2010, at the Wayback Machine
  6. ^ Butcher, Dan (17 September 2010). "Bloomberg activates NFL partnership with fantasy football iPad app - Mobile Marketer - Content". Mobile Marketer. Archived from the original on 14 June 2012. Retrieved 27 December 2012.
  7. ^ 2011-02-23T17:09:10Z (23 February 2011). "Bloomberg, MLB.com Launch Front Office 2011". Bloomberg. Archived from the original on 5 November 2012. Retrieved 27 December 2012.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ Butcher, Dan (14 March 2011). "Bloomberg targets fantasy baseball fans with mobile tools - Mobile Marketer - Content". Mobile Marketer. Archived from the original on 17 January 2013. Retrieved 27 December 2012.
  9. ^ "Avis". Archived from the original on 28 November 2009. Retrieved 22 July 2010.
  10. ^ "Air New Zealand - Compare Rental Car Rates Worldwide". Carrental.com. 13 July 2009. Archived from the original on 8 December 2008. Retrieved 27 December 2012.
  11. ^ "Roundarch and Avis Rent A Car Share the Success of Their Current Collaboration". SmartBrief. Archived from the original on 21 January 2014. Retrieved 27 December 2012.
  12. ^ "Reinventing the Country Club | Fox News Video". Video.foxnews.com. 31 March 2011. Archived from the original on 1 October 2012. Retrieved 27 December 2012.
  13. ^ Business Wire (5 March 2010). "NYSTROM Herff Jones Education Division Introduces New Collaboration, Sharing, and Presentation Capabilities for StrataLogica™". Business Wire. Archived from the original on 3 October 2012. Retrieved 27 December 2012. {{cite web}}: |author= has generic name (help)
  14. ^ Archived 24 October 2012 at the Wayback Machine[dead link]
  15. ^ "Roundarch Technology Amps Up Tesla's Model S". Reuters. 29 April 2009. Archived from the original on 16 August 2009. Retrieved 27 December 2012.
  16. ^ "Merapi". Archived from the original on 20 April 2010. Retrieved 22 July 2010.
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