Hot Girl Walk

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Hot Girl Walk
IndustryHealth and wellness
Founded2020
FounderMia Lind
Headquarters
Thousand Oaks
,
California
Websitewww.hotgirlwalk.com

Hot Girl Walk is a 4-mile outdoor walk that encourages participants to focus on gratitude, goals, and confidence. Created by Mia Lind in 2020, Hot Girl Walk gained traction on social media platforms such as TikTok, becoming a worldwide trend with over 3 billion views globally. Its goal is to bring women together through accessible and inclusive fitness training that promotes both mental and physical well-being.[1] Hot Girl Walks are an individual activity, or they can be done in groups. Hot Girl Walk events are organized by Hot Girl Walk LLC and its Ambassadors, to foster empowerment and connection among participants.

History[edit]

The concept of Hot Girl Walk was created in 2020 during the COVID-19 pandemic when Mia Lind, a graduate of the University of Southern California, began taking four-mile walks as a means of relieving stress.[2][3][1] During these walks, Lind reflected on gratitude, goals, and confidence, and she began calling it a "Hot Girl Walk". The name and concept of the Hot Girl Walk resonated with her friends and family, so she decided to share the concept on TikTok under her account "exactlyliketheothergirls" on January 23, 2021, leading to the movement's widespread popularity.[4][5][6][7][8][2][9][10]

Founder[edit]

Mia Lind, the founder of Hot Girl Walk, envisioned physical fitness with female self-empowerment. Lind trademarked the name "Hot Girl Walk" in April 2021, receiving official trademark status from the United States Patent and Trademark Office on April 25, 2023.[11] She established Hot Girl Walk LLC in February 2023, based in California and registered in Delaware (File Number: 7286657).[12]

Expansion[edit]

The Hot Girl Walk trademark has expanded globally, with registrations in countries such as the United Kingdom, the European Union, Japan, Monaco, and Canada.[13] Hot Girl Walk LLC also has several trademarks filed with the USPTO and worldwide for additional classes and services, including the term HGW as a shorthand for Hot Girl Walk (Registration Number: 7037847).[14]

Online Impact[edit]

The Hot Girl Walk Instagram account has 63K followers as of May 4, 2024, with a monthly reach extending to 2M individuals.[citation needed] The Hot Girl Walk has also received recognition from various publications such as The New York Times,[7] HuffPost,[15] Vogue,[16] Fox News,[8] CNN,[5] MSN,[2] NBC News,[17] and Spectrum News.[18] Vice,[19] and Cosmopolitan.[20]

Partnerships[edit]

Hot Girl Walk has partnered with several brands, including Lululemon, Reebok, PepsiCo's LIFEWTR, Strava, Kotex, Spotify, and more.[21][22]

References[edit]

  1. ^ a b "Hot Girl Walk: Unwrapping the Trendy TikTok Stroll for Fitness".
  2. ^ a b c "MSN". www.msn.com. Retrieved 2024-05-03.
  3. ^ "The viral "hot girl walk" fitness trend explained, and tips to do it yourself - CBS News". www.cbsnews.com. 2023-03-09. Retrieved 2024-05-03.
  4. ^ Michael Bartiromo, Nexstar Media Wire (2022-10-09). "What is TikTok's 'Hot Girl Walk'?". The Hill. Retrieved 2024-05-03.
  5. ^ a b Miller, Marissa (2023-02-14). "Hot Girl Walks are all over TikTok. Here's what you need to do one right | CNN Underscored". CNN Underscored. Retrieved 2024-05-03.
  6. ^ "Ladies, here is everything you need for your TikTok Hot Girl Walk".
  7. ^ a b "Can't Talk, I'm Busy Being Hot - A social media movement inspired by the rapper Megan Thee Stallion strikes back at the gatekeepers of beauty".
  8. ^ a b McGorry, Amy (2022-06-16). "'Hot girl walk' – the TikTok trend boosting moods and fitness". Fox News. Retrieved 2024-05-03.
  9. ^ "The TikTok fitness craze Hot Girl Walk is worth trying".
  10. ^ Satran, Rory. "Bala Bangles: Essential Weights for a 'Hot Girl Walk'". WSJ. Retrieved 2024-05-03.
  11. ^ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2024-05-03.
  12. ^ "Division of Corporations - Filing". icis.corp.delaware.gov. Retrieved 2024-05-03.
  13. ^ "Global Brand Database".
  14. ^ "USPTO".
  15. ^ "This Is Your Brain And Body On 'Hot Girl Walks'". HuffPost. 2022-05-24. Retrieved 2024-05-03.
  16. ^ Nast, Condé (2021-12-17). "The 5 Wellness Trends That Are Only Set to Grow in 2022". Vogue. Retrieved 2024-05-03.
  17. ^ "'Hot Girl Walk' for gender justice in sports on International Women's Day". NBC News. Retrieved 2024-05-03.
  18. ^ "'Hot Girl Walk' helps others get outdoors, feel confident". spectrumnews1.com. Retrieved 2024-05-03.
  19. ^ Smothers, Hannah (2021-04-19). "Hot Girl Walks Are the Ideal Way to Prepare for Summer". Vice. Retrieved 2024-05-03.
  20. ^ "Found: All the Hot Girl Walk Essentials to Buy Right Now". Cosmopolitan. 2022-08-01. Retrieved 2024-05-03.
  21. ^ "Strava partners with Hot Girl Walk creator to help women stay active".
  22. ^ "Hot Girl Walk™ United".
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