Pleasant Goat and Big Big Wolf: Desert Trek: The Adventure of the Lost Totem

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Pleasant Goat and Big Big Wolf – Desert Trek: The Adventure of the Lost Totem
Poster
Chinese喜羊羊与灰太狼之虎虎生威
Directed byChoo Sung Pong James
Yu Tak Wai
Deng Shikang
Tan Shujun
Huang Xiaoxue
Zhang Heng
Written byHuang Weijian
Chen Yiyong
Ni Xiaohong
Jiang Dan
Based onPleasant Goat and Big Big Wolf
by Huang Weiming
Produced byChen Liang
Lou Wing Keng
Wang Lei
Li Lisi
Xing Ying
Starring
Edited byZhang Heng
Chen Shengrui
Music byTomy Wai
Production
companies
Distributed byShanghai Film Group
Mei Ah Entertainment
Polybona Films
China Film Group Corporation
Intercontinental Film Distributors (H.K.)
Gold Typhoon Music
Release date
  • January 29, 2010 (2010-01-29)
Running time
88 minutes
CountryMainland China
LanguagesMandarin
Cantonese
BudgetCN¥12 million
Box officeCN¥124.38 million

Pleasant Goat and Big Big Wolf – Desert Trek: The Adventure of the Lost Totem (Chinese: 喜羊羊与灰太狼之虎虎生威; pinyin: Xǐ Yángyáng Yǔ Huī Tàiláng Zhī Hǔhǔ Shēngwēi; lit. 'Pleasant Goat and Big Big Wolf: The Tiger Prowess'), is a 2010 Chinese animated film based on the popular Pleasant Goat and Big Big Wolf TV series. It is preceded by Pleasant Goat and Big Big Wolf: The Super Snail Adventure (2009) and is followed by Moon Castle: The Space Adventure (2011).

Synopsis[edit]

Gecko Counselor and Lord Japper brutally attack the Goat Village with plans to build an amusement park. Even worse, they intend to turn the Wolf Castle, which is home to Wolffy, Wolnie and Wilie, into a public toilet! To save their captured families from the fierce animal gang and robot soldiers, Weslie and Wolffy must work together to find the legendary statues that protected their ancestors. Can they beat the villains and become friends?

Plot[edit]

In order to commemorate the thousandth anniversary of the invention of Chinese cabbage, a party was held in the Goats Village in the evening. However at the same time, the one-thousandth anniversary of the invention of the mutton hotpot has arrived in the wolf pack, in order to achieve the goal, the wolves decided to catch the goats from Goats Village to make mutton hotpot that night. Unexpectedly, when the party started in the Goats Village, other than Wolffy, an uninvited guest appeared, and that was Lord Japper. With the rights of the president of the International Animal Council, he planned to convert the Green Green Grassland including the Goats Village into an amusement park, even the Wolf Castle was converted into a public toilet. Moreover, the residents in the Green Green Grassland were forced to work as employees of the amusement park and the residents were only given two hours to rest each day. So Weslie and Wolffy decided to look for the legendary invincible totem under the instructions of Slowy, the village chief of the Goats Village.[1]

Theme songs[edit]

  • "Dajia Yiqi Xiyangyang" (lit. 'Let's "Weslie" together') by Bibi Zhou[2]
  • "Zuoshou Youshou" (lit. 'Left hand right hand') by Yang Peiyi
  • "Wo Ai Pingdiguo" (lit. 'I love frying pan') by Ronald Cheng

Voice cast[edit]

Marketing[edit]

Mainland China[edit]

In order to boost the box office for the film, one of the production companies: Shanghai Media Group arranged a special marketing promotion. For those who bought the film tickets may have a chance to get a special game card and a limited edition "mystery gift", which includes a limited edition Pleasant Goat Year of the Tiger plush toy, a limited edition Big Big Wolf Year of the Tiger plush toy and the film DVD.[3][4][5]

Hong Kong[edit]

Vinda International, a Chinese tissue paper production company co-branded with Pleasant Goat and Big Big Wolf produce tissue paper products with image of Pleasant Goat on it. Furthermore, in order to boost the sales and promote its brand, Vinda also held a Peasant Goat movie tickets lucky draw for those who bought Vinda products.[6]

Reception[edit]

In mainland China, the box office has received over ten million Renminbi in just one day after the movie released, while it received over forty-five million Renminbi in one week.

Overall, the film had received a total revenues of 124.38 million yuan.[7][8]

Although the film made a sound profit in the box office, the brand of “Pleasant Goat and Big Big Wolf” became famous over Mainland China, the main production company of the film: Creative Power Entertaining could not cover the cost as its revenue is much lower than the box office. Moreover, the sales content-based derivative products is lower than the company's expected due to lots of fake derivative products in China market and lacking copyright protection.[9][8]

Awards[edit]

"Pleasant Goat and Big Big Wolf: Desert Trek: The Adventure of the Lost Totem" has won "The Best Chinese Animation Award" in the 16th "Magnolia Awards"; the film has also won the "Best Animated Feature Film Award" in "Golden Dragon Award Original Animation & Comic Competition [zh]" (OACC).[10][11]

References[edit]

  1. ^ "Pleasant Goat and Big Big Wolf Desert Trek: The Adventures of the Lost Totem - 喜羊羊與灰太狼之虎虎生威". pixnet.net (in Chinese). 2010-09-05. Retrieved 2022-01-12.
  2. ^ "独家首播：周笔畅献唱《喜羊羊2》主题歌". Sohu Music (in Chinese). 2009-12-09. Retrieved 2022-01-12.
  3. ^ "「喜羊羊」今年能否虎虎生威". ppfocus (in Chinese). 2010-01-27. Retrieved 2022-01-12.
  4. ^ "《喜羊羊与灰太狼之虎虎生威》今日上映争夺贺岁档票房". QQ Finance (in Chinese). 2010-01-29. Retrieved 2022-01-12.
  5. ^ "《喜羊羊与灰太狼之虎虎生威》今天全国公映". Sohu News (in Chinese). 2010-01-29. Retrieved 2022-01-12.
  6. ^ "Vinda Pleasant Goat co-branded series of products make it to hong kong together with pleasant goat and big big wolf movie sequel". Vinda International. 2010-02-26. Retrieved 2022-01-12.
  7. ^ Li, Wenfang. "Family in focus in third installment of goat and wolf saga." (Alternate, Archive) China Daily. January 24, 2011. Retrieved on August 12, 2012.
  8. ^ a b "喜羊羊IP今年卖10亿 盗版曾抢五成市场份额". Sina Finance (in Chinese). 2015-11-23. Retrieved 2022-01-12.
  9. ^ "Promoting Profit Model Innovation in Animation Project in Northeast Asia: Case Study on Chinese Cultural and Creative Industry" (PDF). Business School, Beijing Normal University. 2017-12-18. Retrieved 2022-01-12.
  10. ^ "中国原创动漫大奖上海揭晓". Phoenix Media (in Chinese). 2010-07-08. Retrieved 2022-01-12.
  11. ^ "喜羊羊与灰太狼之虎虎生威（2010年赵崇邦执导动画电影）". Tspweb (in Chinese). 2020-11-06. Retrieved 2022-01-12.

External links[edit]

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