Work Labs
| Industry | Advertising |
|---|---|
| Founded | 1994 in Los Angeles, California |
| Founder | Cabell Harris (president and CEO) |
| Headquarters | , United States |
Work Labs[1] (stylised as WORK Labs) is an advertising agency located in Richmond, Virginia.[2]
History[edit]
Work Labs was founded by Cabell Harris in 1994 in Los Angeles, California as an advertising agency for other agencies.[2] In 1995, Work Labs relocated to Richmond, Virginia.[3] The company's president and CEO is Cabell Harris.[3][4]
Work Labs handles creative projects as a subcontractor to a wide range of advertising agencies such as TBWA\Chiat\Day, The Martin Agency, Fallon McElligott, BBDO and Merkley Newman Harty.[2][3][4] Through these agency relationships, Work has done projects for name-brand clients such as The Hershey Company, Miller Lite, Exxon, BP and Sears.[2][3][5] In 1999, Work was selected to join Ogilvy & Mather's “Syndicate,” a network of seven creatively-focused partnerships across the USA.[6][7]
In 2004, Cabell Harris launched Work Brands, taking Work-branded products to market.[3][8][9] Work branded products include Work beer, books, tools, apparel, and office supplies.[3][8][9][10][11] Within seven months of distribution, Work Beer was named Main Street Beer Company's top-selling beer.[5][8][10][11]
In 2010, Work Labs launched Labs Rats, an open-source collaborative for professionals across various disciplines to solve business challenges and contribute to creative projects.[12][13][14]
In 2011, Work was voted in the top 50 package designs of the year by The Dieline.[15]
Notable Campaigns[edit]
Recognition[edit]
- 2009 One Show Design Merit Award[3][18][19]
- Communication Arts 2007 Design Annual Winner[3][19][20]
- Communication Arts 2008 Design Annual Winner[3][19][20]
- New York Addys [3][19]
- Effies[3][19]
- 2002 Bronze Cannes Lion Award[3][19][21]
References[edit]
- ^ CANNES UPDATE: BMW Films Continues to Roll, at Adweek; by Mallorre Dill; published June 21, 2002; retrieved March 25, 2014
- ^ a b c d Osterman, Jim. Work to Call on Clients Adweek March 9, 1998
- ^ a b c d e f g h i j k l Minsky, Laurence. The Get A Job Workshop. The Copy Workshop: 2013. Print.
- ^ a b Rayner, Bob. Foundation enlists Richmond firm to address Gettysburg Richmond Times-Dispatch July 7, 2002
- ^ a b Rayner, Bob. Work for Work's Sake Richmond Times-Dispatch December 27, 2000
- ^ Vagnoni, Anthony O&M's Syndicate seen as experiment Advertising Age February 22, 1999 page 10
- ^ Kim, Hank. Ogilvy Forms Creative Syndicate Adweek February, 22 1999
- ^ a b c Harris, Cabell. “Should We Be Flattered or Mad?” Ihaveanidea. 20 April 2012. Web. 8 February 2013.
- ^ a b Vagnoni, Anthony. “From microbrews to books, shops eye offbeat offshoots.” Advertising Age. 16 March 1998: Section 1. Print.
- ^ a b David, Amy. “Beer ad falls flat with local agency.” Richmond BizSense. 20 April 2012. Web. 8 February 2014.
- ^ a b Shepard, Harvey. “WORK Beer.” 9 March 2011. Oh Beautiful Beer. Web. 8 February 2013.
- ^ Wiles, Rachel. “LabRats.” The Dieline: 14 October 20. Web. 8 February 2014.
- ^ “WORK Labs brings a new twist to crowdsourcing with LAB RATS.” IHAVEANIDEA: 2010. Web. 8 February 2014.
- ^ Llovio, Louis. “Work Labs' new strategy for advertising.” Richmond Times-Dispatch: 5 January 2010. Web. 8 February 2014.
- ^ Spellman, Tiana. “The Dieline's Top 100 Package Designs of 2011” The Dieline: 2 January 2012. Web. 8 February 2014.
- ^ “YdoUThink?” Work Labs: 7 March 2012. Web. 11 February 2012.
- ^ “Radio Heard Here” Work Labs: 3 December 2010. Web. 11 February 2012.
- ^ “Awards Archive” The One Club. 11 February 2014. Web.
- ^ a b c d e f “People: Cabell Harris. Professor, Creative.” VCU Brandcenter: 3 February 2014. Web. 11 February 2014.
- ^ a b “Winners.” Comm. Arts. 11 February 2014. Web.
- ^ Dill, Mallorre. “Cannes Update: BMW Films Continues to Roll.” Adweek: 21 June 2002. Web. 11 February 2014.