Andrew Benin
Andrew Benin is an American businessman who is the CEO of Graza,[1][2] a Spanish olive oil processing company that he co-founded in 2021.[3]
Education[edit]
He graduated from the School of Management at Binghamton University in 2013.[4]
Business career[edit]
In 2021, while living in Cádiz, Spain, Benin founded Graza, an olive oil startup known for its bold graphic designs on bottles.[5] He originally curated products with Michael Anthony, the executive chef of Gramercy Tavern.That year, the company raised $2.8 million in venture capital funding.[6]
In 2023, Benin accused Brightland, a similar startup, of copying his company Graza's bottle design.[7] Fast Company described this as an "explosive post on LinkedIn."[6] Within 24 hours, he publicly apologized.[8]
References[edit]
- ^ Kircher, Madison Malone; Lee, Anna Grace (2023-04-28). "This Week's Tiniest Social Media Drama Is About Olive Oil". The New York Times. ISSN 0362-4331. Retrieved 2024-02-11.
- ^ Cohen, Ben. "What Happened When the Olive-Oil Startup Apologized". The Wall Street Journal. Retrieved 2024-02-11.
- ^ Bain, Phoebe. "Behind Graza founder Andrew Benin's unorthodox approach". AdAge.
- ^ "Benin's LinkedIn Profile". LinkedIn.
- ^ Cord, Curtis (2023-07-12). "Graza Co-Founder Andrew Benin Is on A Roll". Olive Oil Times. Retrieved 2024-02-11.
- ^ a b Segren, Elizabeth (2023-04-28). "The hottest drama on LinkedIn is a fight about olive oil bottle design". Fast Company.
- ^ Tolentino, Daysia (2023-04-26). "Olive oil company's CEO goes viral for calling out competitor on LinkedIn". NBC News. Retrieved 2024-02-11.
- ^ McDade, Aaron. "An olive oil startup founder apologized after accusing a rival brand on LinkedIn of copying his squeeze bottle. It's not his first public apology". Business Insider. Retrieved 2024-02-11.