Outfittery
Outfittery GmbH is a German online personal shopping service founded by Julia Bösch.[1] She came up with the idea of an online personal shopping service when a friend tried out a personal shopper service in New York.[2] Together with the other cofounder Anna Alex she raised €50 million for their Berlin-based startup and established Outfittery in 2012.[3] Outfittery combines Artificial Intelligence with real-life stylists to help customers find the right clothes. In 2018 Outfittery served 500,000 customers in eight European countries.[3] Originally, the service was only available for menswear. In 2021, Outfittery started offering womenswear.[4]
Company founder Bösch previously worked as Head of International Business Development at Zalando[5] and as a student she went on a student exchange to Columbia Business School, where she saw many fellow students starting a business right after graduation.[6] She was listed in the Forbes list of Europe's Top 50 Women in Tech 2018.[7]
In 2020, Outfittery were reprimanded for breaching GDPR Article 5(1)(a), Article 6(1), Article 17(1), Article 21(3) and Article 24(1).[8]
In November 2023, UK company Stitch Fix sold the data of its customers to Outfittery, including an "opt out" link in an email sent to all customers. In February of 2024, Outfittery began sending boxes of clothes to ex-Stitch Fix customers, even though many of these customers had not activated their Outfittery accounts.
References[edit]
- ^ Weishaupt, Georg; Steger, Johannes (11 May 2018). "Badly dressed men (you know who you are) get help from artificial intelligence". Handelsblatt Global. Retrieved 21 November 2018.
- ^ "Fünfzehn Fragen an Julia Bösch von Outfittery - deutsche-startups.de". deutsche-startups.de (in German). 2012-09-07. Retrieved 2018-11-20.
- ^ a b Knowles, Kitty. "With $62 Million in Funding, This German Startup Uses AI and Human Stylists to Free You From Amazon". Forbes. Retrieved 2018-11-20.
- ^ Eichler, Ricarda. "Outfittery kleidet nun auch Frauen ein". www.onlinehaendler-news.de (in German). Retrieved 2022-03-31.
- ^ "Julia Bösch". Forbes. Retrieved 2018-11-21.
- ^ "The Story of Outfittery: How Two Women Disrupted the Men's Clothing Industry". Userlike Live Chat. Retrieved 2018-11-20.
- ^ "Europe's Top 50 Women In Tech". Forbes. Retrieved 2018-11-20.
- ^ Berlin Commissioner for Data Protection and Freedom of Information (2020). "Reprimand for a violation of the General Data Protection Regulation (GDPR)" (PDF). European Data Protection Board. Retrieved 16 February 2024.
| International | |
|---|---|
| National | |
