Rocket Dog is an American private company that designs and manufactures women's shoes based in Hayward, California.[1] They were founded in 1997 in Southern California, and were named after one of the two founders' pet dog, who enjoyed running on the beach.[2] Their initial product lines emphasized beach and casual wear, and now includes a full range of women's shoe styles. Their shoes are sold in Europe and Israel as well as the US. They expanded their UK business in 2012, starting from a base of about 120 retailers there.[3]
