William Moses (businessman)

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William "Bill" Daniel Moses Jr. (born July 27, 1962) is an American entrepreneur and investor, specializing in the beverage industry. He is the co-founder of Kevita, a probiotic beverage company. He is currently Founder & CEO of Flying Embers, an alcoholic beverage line made of adaptogenic organic "hard" kombucha.

Early life and career[edit]

Moses was born on July 27, 1962, in Homestead, Pennsylvania. Moses graduated from the University of Virginia in 1985 and started a career in finance and investment banking.

In 1997, Moses became the co-founder and CEO of Recovery Television Network and RNetHealth.com, a JV with Liberty Media, later sold to Liberty Media.[1][2][3]

Business ventures[edit]

Moses co-founded KeVita, Inc. in 2009 and served as its Chairman and CEO. KeVita provided the healthy beverage sector with a sparkling, probiotic functional beverage and kombucha for health-conscious consumers.[4]

Bill developed KeVita from a small, regional brand to an international leader selling to 20,000+ retail locations across North America. Under his leadership, KeVita earned consistent recognition as a high–growth brand, transforming the functional beverage space. PepsiCo acquired Kevita for $220 million in 2016.[5][6][7][8]

In 2016, Moses founded the R&D company, Fermented Sciences Inc. Moses next joined Whipstitch Capital in 2017 as the company's Senior Operating and Strategic Advisor.[9][10] He was then named Executive Chairman of ICONIC Protein Drink in September 2017.

In 2018, Moses joined the board of directors of Koia, manufacturer of a plant-based, protein beverage.

Moses is a strategic advisor, principal shareholder and board member of Wilde Brands, Vive Organic Wellness Shots, and Yooga Superfood Cup.

Awards and recognition[edit]

Recipient of the Ellis Island Medal of Honor by the National Ethnic Coalition of Organizations (NECO) for his outstanding citizenship, individual achievements and encouragements of cultural unity.[11][12]

Named Honorary Chair of Cable Positive, a 501c3 that raised the awareness of AIDS via the media.

Moses is a member of the Board of Directors for the World Business Academy a non-profit and think tank in Santa Barbara, CA that advises business on environmental and social issues.[13]

References[edit]

  1. ^ "Drudge Hollywood: Godzilla Does New York".
  2. ^ Mifflin, Lawrie (16 April 1997). "A Window on Recovery" – via NYTimes.com.
  3. ^ "CNN - Recovery Network: TV channel targets addicts - June 20, 1997". www.cnn.com.
  4. ^ Esterl, Mike (10 November 2015). "Battle Brews Over Kombucha Teas" – via www.wsj.com.
  5. ^ Esterl, Mike; Maloney, Jennifer (22 November 2016). "Dr Pepper, Pepsi Snap Up Alternative Beverage Makers" – via www.wsj.com.
  6. ^ "Exclusive: PepsiCo to Acquire Probiotic Drinks Maker KeVita".
  7. ^ Team, Trefis. "Here's Why PepsiCo Might Be Looking To Acquire KeVita Inc".
  8. ^ "PepsiCo (PEP) to Acquire KeVita, Foray Beyond Soda Drinks". 23 November 2016.
  9. ^ "Sustainable Food News - Daily News and Market Information for the Organic, Sustainable & Natural Food Industries". www.sustainablefoodnews.com.
  10. ^ "Healthy Living Consumer Products: Industry Update, Deal Review and Hot Categories - PDF". docplayer.net.
  11. ^ "Congressional Record". www.congress.gov.
  12. ^ "Medalists Database". www.neco.org.
  13. ^ Noozhawk. "World Business Academy Gala Honors Marianne Partridge, Deepak Chopra".