Be the Bear

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Be The Bear
Be The Bear live at Debaser, Sweden
Be The Bear live at Debaser, Sweden
Background information
Birth nameChristina Wehage
OriginSweden
GenresIndie pop, electropop
Occupation(s)
  • Singer
  • songwriter
  • producer
Years active2016–present
Websitewww.bethebear.se

Be The Bear is the nom de plume of Swedish artist and producer Christina Wehage.

Previews of her two forthcoming singles, ‘’Erupt’’ and ‘’Mermaid’’, have been featured in international TV commercials. Short versions of both songs have been released on Be The Bear's YouTube channel with over 750 000 views.[1]

Behind the name[edit]

In the music press, Wehage has explained that her artist name comes from that she "used to be scared of bears. I used to dream about them every night, chasing me up old wooden staircases [...] When dreams come back again and again, I think it's because you are trying to deal with something. I wasn't facing my fears and challenging myself".[2] "Be The Bear is like an appeal to myself to do the things that I find scary or difficult. To stand up, make noise and challenge myself and others".[3]

Featured in films[edit]

  • Det är okej att känna hopp [4]

Featured in commercials[edit]

  • Heart On A Line (Saab 9-4X)[5]
  • Barfotavisan (Blomsterlandet) [6]
  • Sparks (Volvo V70 Connected Touch) [7]
  • Song For Elliott (Volvo Family Of 60) [8]
  • Mermaid (Volvo Concept Estate) [9]
  • Erupt (Volvo Cross Country, Winter Story) [10]
  • ‘’Malibu Lover’’ (Volvo Cross Country) [11]

References[edit]

  1. ^ "Be The Bear YouTube channel". YouTube. 4 November 2015. Retrieved 12 March 2016.
  2. ^ Merry, Elspeth (12 July 2012). "Be The Bear - Music". 1883 Magazine. Archived from the original on 21 January 2013. Retrieved 1 October 2013.
  3. ^ Svedén, Camilla (28 July 2013). "Be The Bear". musicstage.se. Archived from the original on 3 March 2016. Retrieved 12 March 2016.
  4. ^ "Det är okej att känna hopp". Ung Cancer. 1 October 2011. Archived from the original on 27 September 2013. Retrieved 1 October 2013.
  5. ^ "Det är okej att känna hopp". themusicagency.se. 17 November 2010. Archived from the original on 4 October 2013. Retrieved 1 October 2013.
  6. ^ "Lev livet lite grönare". themusicagency.se. 12 April 2011. Archived from the original on 4 October 2013. Retrieved 1 October 2013.
  7. ^ "Connected Touch". themusicagency.se. 14 June 2013. Retrieved 1 October 2013.
  8. ^ "Family Of 60". themusicagency.se. 14 June 2013. Retrieved 12 March 2016.
  9. ^ "Be The Bear - Mermaid". themusicagency.se. 14 June 2013. Retrieved 12 March 2016.
  10. ^ "Be The Bear - Erupt". themusicagency.se. 14 June 2013. Retrieved 12 March 2016.
  11. ^ "The New Volvo V40". themusicagency.se. 6 July 2016. Retrieved 12 April 2017.

External links[edit]

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