Panam (brand)
| Industry | Footwear |
|---|---|
| Founded | 1962 in Naucalpan, Mexico |
| Headquarters | Mexico City |
| Products | Sneakers |
| Website | panam |
Panam is a Mexican footwear brand founded in 1962. It is one of the oldest footwear companies that originate from Mexico.[1]
History[edit]
The company was created by the Melem and Pérez families who wanted to create a brand for the country that would be able to provide affordable shoes for the country. The company was named Producto Auténtico Nacional Mexicano, Panam for short, and built its first factory in Naucalpan in the state of Mexico. After a fire burned down its first factory, the company decided to build a new factory in Cuautitlán Izcalli.[2]
In 1967, the company launched the Panam 084 Campeón. It was the first shoe to introduce the "P" logo which has since been used on all of the company's shoes.[3] The shoe became popular among students in school for use during recreational activities and help drives sales for the company. The success helped make the company be seen as the "school shoe" and make it the number one brand for students during the 1970s & 1980s.[4]
After the signing of the North American Free Trade Agreement, an influx of foreign brands flooded the Mexican market and it led to many domestic brands going bankrupt and ceasing business due to their inability to compete with bigger, more established companies. This also affected Panam and led to losses in sales in their own country.[5]
In November 2019, the company expanded its business and created a clothing line to sell alongside their shoes.[6] The company has expanded to its neighboring countries and has opened stores in Guatemala, Belize, and the United States.[7]
References[edit]
- ^ "The Mexican tennis that gives Nike and Adidas a fight for customers". Mexico Daily Post. 2019-04-19. Retrieved 2024-05-12.
- ^ "Panam ¿quienes son los dueños de esta marca mexicana de tenis y cuál es su historia?". Heraldo Binario. 2022-10-24. Retrieved 2024-05-12.
- ^ "¿Tenis del Metro y Los Ángeles Azules? Conoce a Panam, la marca que calza a México desde hace 60 años". TELEDIARIO. 2022-03-31. Retrieved 2024-05-12.
- ^ "Tenis buenos, bonitos y baratos; diez datos curiosos que no conocías sobre Panam". Milenio. 2021-09-22. Retrieved 2024-05-12.
- ^ "¿Cuál es la historia de los tenis Panam? Así surgió la marca mexicana". Milenio. 2023-04-16. Retrieved 2024-05-12.
- ^ "Creating a Shoe that is Uniquely Mexican". Mexico Business. 2020-06-17. Retrieved 2024-05-12.
- ^ "PANAM, Mexican brand of sports shoes, opens its first U.S. store at Plaza Bonita". The San Diego Union-Tribune. 2020-12-25. Retrieved 2024-05-12.