Foundrae
| Company type | Private |
|---|---|
| Industry | Jewelry |
| Founded | 2015 in New York City |
| Founder | Beth Bugdaycay Murat Bugdaycay |
| Headquarters | New York, NY , USA |
Key people | Beth Bugdaycay, Murat Bugdaycay |
| Products | Luxury jewelry, and lifestyle |
| Website | foundrae |
Foundrae is an American luxury jewelry and lifestyle brand founded by Beth Bugdaycay and Murat Bugdaycay. It is headquartered in New York City.
History[edit]
Foundrae was founded in New York by Beth Bugdaycay, a jewelry designer, and her husband, Murat Bugdaycay.[1][2] Foundrae was named by combining “Found” and “Rae”, the name of Bugdaycay's grandmother.[3] The company's initial designs were focussed on modern heirlooms that were seen on their collection of clasps, pendants, and chains.[4]
Foundrae debuted with a trunk show at Barneys New York in September 2015 and then proceeded with an official launch at retail spring/summer 2016.[5] In January 2018,[6] Town & Country recognized Beth Bugdaycay of Foundrae with the distinction of “Breakthrough of the Year” at the Annual Jewelry Awards.[7][8] Three months later, Bugdaycay opened the flagship Foundrae store in New York City.[9][10]
In 2019, the writer Chimamanda Ngozi Adiche collaborated with Foundrae on its "Freedom of Expression” medallion, with proceeds to go to PEN America.[11][12]
References[edit]
- ^ Iredale, Jessica (2015-02-12). "Beth Bugdaycay Returns With Foundrae". WWD. Retrieved 2020-04-19.
- ^ Davidson, Annabel (2017-01-20). "Foundrae: fine jewellery with a spiritual side". The Telegraph. ISSN 0307-1235. Retrieved 2020-04-19.
- ^ Bernstein, Beth. "Change It Up: Jewelry That Transforms To Create Myriad Looks". Forbes. Retrieved 2020-04-19.
- ^ Dukes, Tanya (2019-12-06). "The More (and More) the Merrier". The New York Times. ISSN 0362-4331. Retrieved 2020-04-19.
- ^ Bernstein, Beth. "Jewelry Designers Rock Their Own Pieces". Forbes. Retrieved 2020-04-19.
- ^ Guadagnino, Kate (2018-03-23). "A Downtown Jewelry Store That Celebrates the Personal". The New York Times. ISSN 0362-4331. Retrieved 2020-04-19.
- ^ Bernstein, Beth. "Calming Distractions For The Jewelry Enthusiast". Forbes. Retrieved 2020-04-19.
- ^ Bernstein, Beth. "Jewelry Inspired Things To Do, See and Buy In December". Forbes. Retrieved 2020-04-19.
- ^ "Foundrae Opens Its First-Ever Store in New York City". JCK. Retrieved 2020-04-19.
- ^ Samaha, Barry. "Foundrae Jewelry Starts a New Chapter with Its First Store In New York". Forbes. Retrieved 2020-04-19.
- ^ Weir, Keziah. "Chimamanda Ngozi Adichie Believes in Humane Capitalism". Vanity Fair. Retrieved 2020-04-19.
- ^ Brara, Noor. "Activist, Author, and Now Jewelry Designer Chimamanda Ngozi Adichie Hosts a Cocktail Party With Foundrae". Vogue. Retrieved 2020-04-19.