StyleRocks
StyleRocks is an online Australian company that offers custom-made jewellery.[1][2][3]
History[edit]
StyleRocks was founded by Pascale Helyar-Moray with the intend of offering affordable customizable jewelry.[2] Helyar-Moray was inspired by the model of mass customisation as used by various fashion companies.[2][4] After the birth of her twins, Pascale Helyar-Moray relocated from London to Australia and officially started StyleRocks.[5][6]
Pascale Helyar-Moray is an Australian designer, actress (Colour in the Creek), model and entrepreneur. She married Timothy Helyar, the Australian Head of financial company State Street. Together they raised the twins Charlotte and Hugo, and younger daughter Alexandra (Missy). Charlotte is an aspiring actor.
Products[edit]
StyleRocks allows its customers to fashion their own bespoke items, including necklaces, rings, cufflinks, earrings and bracelets.[1][2] StyleRocks also features the ability to print one's desired ring design in 3D prior to purchase.[7]
Reception and market[edit]
Jeweller Magazine reported that StyleRocks "was proving popular with the bridal market"[8] Recently, In Startup Daily, Mat Beeche observed that StyleRocks had "a buyer return and purchase rate of 17%".[9]
Cate Blanchett has been seen wearing StyleRocks jewellery.[10]
References[edit]
- ^ a b "Casting a Net". The Daily Telegraph. 26 November 2011. Retrieved 1 January 2015.
- ^ a b c d Cain, Alexandra (13 October 2011). "Custom-built: avoiding the cookie cutter approach". The Sydney Morning Herald. Retrieved 1 January 2015.
- ^ Clark, Chelsea (30 June 2012). "Casting a Net". The Daily Telegraph. Retrieved 2 January 2015.
- ^ Brophy, Alex (16 February 2012). "The Latest Trend In Online Shopping". Yahoo!. Retrieved 2 January 2015.
- ^ Parkinson, Nikki (29 January 2012). "Online Shopping Find: StyleRocks". Styling You. Retrieved 2 January 2015.
- ^ Gardner, Jessica (9 July 2012). "Mother load: how businesswomen can have it all". BRW. Retrieved 2 January 2015.
- ^ Carmody, Broede (26 September 2014). "Growth - 3D printing meets emerald cocktail rings". Retrieved 5 January 2015.
- ^ "New Jewellery Website Targets 'Customisers'". Jeweller. 21 February 2012. Retrieved 2 January 2015.
- ^ Beeche, Mat (30 November 2012). "The Jewellery Designer". Startup Daily. Retrieved 2 January 2015.
- ^ Cuthbert, Alex (28 November 2014). "STYLEROCKS – Sydney, Australia". Almost Famaus. Retrieved 5 January 2015.