José Carlos Brunoro

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José Carlos Brunoro (Santo André, 11 June 1950), commonly known as Brunoro, was the CEO of Palmeiras, one of Brazil's largest soccer teams, and the co-founder of Grêmio Osasco Audax Esporte Clube. He has over 40 years of experience in professional sports in a plethora of positions: professional athlete, trainer, coach, sports executive, sports marketing consultant, appointed member of the national council for sports (CNE) by Brazil’s ministry of sports, among others. Brunoro held executive positions in different professional sports such as volleyball, soccer, Formula One, and basketball.

Palmeiras[edit]

Between 1992 and 1996, Brunoro was a soccer executive at Palmeiras and signed young players like Rivaldo, Roberto Carlos, who are now recognized as some of the best of all times. On June 12 1993, Palmeiras won the São Paulo championship, beating the rival Corinthians 4x0 in the final. The last major title that the club had won was in 1976, 17 years prior to that one.[1]

In January 2013, Brunoro became the CEO of Palmeiras,[2] Brazil’s fourth largest team with over 10 million fans.[3]

In the beginning of his mandate as CEO, in January 2013, Brunoro ended speculations about bringing Argentine superstar Juan Román Riquelme to play for Palmeiras.[4] The club tried to hire Argentine head coach Marcelo Bielsa, who refused to join Palmeiras.[5] In December 2014, it was announced that Brunoro would no longer be Palmeiras CEO.[6]

Audax[edit]

In 2003, Brunoro co-founded Audax with Abilio Diniz and Fernando Solleiro.[7] From 2003 to 2013, Brunoro led Audax. He left the project to become CEO of Palmeiras.[8] Audax, led by Brunoro, organized tryouts for about 70 thousand players to select athletes.[9]

In 2016, Audax reached the final of São Paulo Championship, eliminating São Paulo in the quarter-finals 4x1, and Corinthians in the semi-final at Corinthians home, where the team had won all its 12 matches in 2016.[10]

Other professional sports projects[edit]

Brunoro was a professional volleyball player, trainer, assistant coach, and head coach. For seven years, he was a trainer. As part of the coaching staff, Brazil's volleyball national team won silver medal in the summer Olympics in 1984 in Los Angeles.[11] During six years, between 1996 and 2002, he was an executive in Formula One, managing the career of racer Pedro Paulo Diniz in teams Ligier, Arrows, and Sauber.[12]

He was the co-author of the book Soccer 100% professional, launched in 1997 by publisher Gente.[13]

In 2004, he was appointed member of national council for sports (CNE) of Brazil’s ministry of sports.[14]

In 2009, he was named technical director of Brazil’s confederation of basketball. In 2011, Brazil men’s basketball national team qualified for the summer Olympics after 16 years.[15]

He founded BSB (Brunoro Sports Business) in 1997. The company specializes in consulting in sports marketing and participated in the organization of X-Games in Foz do Iguaçu, south of Brazil.[16]

In May 2016, Brunoro was announced as San Francisco Deltas consulting general manager. Brunoro’s primary responsibilities include building the new pro soccer team's soccer philosophy and recruiting technical staff and players.[17]

References[edit]

  1. ^ Torcedores do Verdão contam suas histórias sobre 12 de junho de 1993, Lance! 14 de junho de 1993
  2. ^ Por Profissionalização, Brunoro será CEO no Palmeiras - Estadão.com 23/01/2013
  3. ^ Um em cada Três torce para Flamengo ou Corinthians, aponta Datafolha - Folha de São Paulo 1 de Agosto de 2014
  4. ^ Palmeiras desiste de Riquelme. 'Não podemos nos dar ao luxo', diz Nobre - Globoesporte.com 24/01/2013
  5. ^ Bielsa turns down offer to coach Brazil's Palmeiras, Chinadaily 13 de Novembro de 2013
  6. ^ "Palmeirense vai me agradecer", diz Brunoro após deixar Palmeiras, UolEsportes 23 de Dezembro de 2014"
  7. ^ "Algoz de 100% do Palmeiras nasceu sob ordens de Brunoro, veja entrevista - TerraEsportes 11 de Fevereiro de 2014". Archived from the original on 31 May 2016. Retrieved 1 May 2016.
  8. ^ Jose Carlos Brunoro dividirá atenção entre Palmeiras e os X Games, ESPN.com.br 25 de Janeiro de 2013
  9. ^ Pão de Açúcar, da Série A-2, tem novo nome. Confira, Sindicato de Atletas de São Paulo 18 de Julho de 2011
  10. ^ Em Osasco Santos e Audax Comecam Disputa Pelo Titulo do Paulistao 2016, Globoesporte.com 01 de Maio de 2016
  11. ^ Estado de Sao Paulo 11 de Agosto de 2014[permanent dead link]
  12. ^ A formula 1 é mais dificil, Folha de São Paulo 25 de Maio de 1997
  13. ^ Futebol 100% profissional, José Carlos Brunoro, Antonio Afif - 1997 - Editora Gente.
  14. ^ Comunicado do Ministério do Esporte 29 de Julho de 2003
  15. ^ Basquete Masculino: Brunoro fala sobre o rumo às Olimpíadas, Band Sports 12 de Setembro de 2011
  16. ^ "Prefeito de Foz assina contrato para realização dos X-Games, Site do Governo do Estado do Paraná 26 de Fevereiro de 2013". Archived from the original on 7 May 2016. Retrieved 1 May 2016.
  17. ^ San Francisco Deltas announce Brazilian Sports Executive as General Manager, SF Gate 6 May 2016