TGL Co.
| Company type | Private |
|---|---|
| Industry | Internet, FMCG |
| Founded | 2016 |
| Founders | Bhuman Dani, Shariq Ashraf |
| Headquarters | Mumbai, India |
| Services | E-commerce (Online shopping) |
Number of employees | 85[1] |
| Website | TGLCompany.com |
TGL Co. (The Good Life Company) is an Indian tea and coffee company headquartered in Mumbai.[1]
History[edit]
Bhuman Dani and Shariq Ashraf co-founded The Good Life Company (d/b/a TGL Co.) in 2016.[2][1] Dani was inspired by the East India Company in London and undertook apprenticeship with Jane Pettigrew to learn more about teas. Ashraf was influenced with the tea knowledge of Inés Berton, the founder of Tealosophy, and the coffee culture of Melbourne where he lived. Dani and Ashraf met at the Boston Consulting Group alumni meet and shared their mutual interest in teas and coffees. The duo decided to bring specialty tea and coffee range to India and founded the company in 2016.[3]
In 2017, it received seed round of investments from Ayesha Takia Azmi and Abu Farhan Azmi.[4][5]
Product[edit]
TGL Co. sources teas and coffees from plantations in Japan, China, Taiwan, Sri Lanka, and India.[4] They are blended with various spices and herbs.[6] Their products include various types of teas such as green teas, white teas, black teas, oolong teas, and tisanes. In 2018, the company ventured into coffee segment with roasted coffee beans and instant coffees.[7] In 2019, they sold over 6 tonnes of tea and 4 tonnes of coffee through their presence across online marketplaces and over 600 HORECA and retail outlets in India.[8][3][7]
Recognition[edit]
In 2019, The Good Life Company won the Best Entrepreneur Award at the second edition of the Indo-French Chamber of Commerce and Industry (IFCCI) awards [9][10] and bronze medal at the Global Tea Spring Hot Loose Tea Championship held in Colorado, in the gunpowder tea category.[11] It also won the Most Admired Startup of the Year of 2019 by IMAGES Group[12] and listed as 10 Best Startup Brands – 2019 by CEO Insights India.[13] In 2020, it won Startup of the Year by Entrepreneur India.[14]
References[edit]
- ^ a b c Staff, Entrepreneur (4 March 2020). "How this Master Tea Blender Built One of the Fastest Growing Hot Beverages Startups in India". Entrepreneur. Retrieved 22 April 2020.
- ^ Khan, Taslima (16 March 2018). "Tea startup, The Good Life Company, expands into luxury coffee segment". The Economic Times. Retrieved 7 January 2020.
- ^ a b Sabharwal, Punita (19 June 2019). "The Duo Who Made Sipping Tea a Harmony on the Palate". Entrepreneur. Retrieved 23 April 2020.
- ^ a b "Ayesha Takia Turns Investor For The Good Life Company, Bets $1 Mn". Inc42 Media. 17 May 2017. Retrieved 7 January 2020.
- ^ Vahisht, Radhika (22 November 2019). "Green tea of all shades". The Asian Age. Retrieved 22 April 2020.
- ^ "A cup of tea, a cup for wellness". The New Indian Express. 25 January 2020. Retrieved 22 April 2020.
- ^ a b Khan, Taslima (16 March 2018). "Tea startup, The Good Life Company, expands into luxury coffee segment". The Economic Times. Retrieved 22 April 2020.
- ^ "Indian-born MBA graduates head for careers at home". www.ft.com. Retrieved 22 April 2020.
- ^ "FNB News – Good Life Company bags Best Entrepreneur Award at second IFCCI Awards | FNB News". www.fnbnews.com. Retrieved 7 January 2020.
- ^ "The Good Life Company conferred with the Best Entrepreneur Award at 2nd Edition of IFCCI Awards". Everything Experiential. Retrieved 7 January 2020.
- ^ "TGL Co.'s Temple of Heaven Tea wins a bronze medal at The Global Tea Championships 2019". Everything Experiential. Retrieved 22 April 2020.
- ^ Bureau, Indiaretailing (6 February 2019). "IMAGES Group honours Indian food & grocery retailers at Coca-Cola Golden Spoon Awards". Indiaretailing.com. Retrieved 22 April 2020.
- ^ "Timios: Healthy & Tasty Treats For Children | CEOInsights Magazine". www.ceoinsightsindia.com. Retrieved 12 May 2020.
- ^ "Entrepreneur Live x 35Under35 – Small Business Awards Overview". www.entrepreneurindia.com. Retrieved 12 May 2020.