Houseplant (company)
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| Industry | Cannabis home goods |
|---|---|
| Founded | 2019 in Canada March 11, 2021 in the United States |
| Founder | Seth Rogen Evan Goldberg Michael Mohr |
Area served | Canada United States (initially California) |
| Products | Cannabis home goods |
| Website | www www |
Houseplant is a cannabis company co-founded by Canadian-American actor and comedian Seth Rogen, American-Canadian businessman Michael Mohr, and Canadian-American screenwriter Evan Goldberg.
History[edit]
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Initially launched in Canada in 2019,[1] Rogen announced the company's March 11 expansion into the United States starting in California via his Twitter account on March 1, 2021. The announcement was popular enough for Houseplant's United States website to crash due to increased traffic.[2]
In January 2023, Houseplant partnered with Airbnb, to offer a three-night stay at a weed-friendly house that included meeting Seth Rogen.[3]
Description and products[edit]
Rogen looked at "hundreds" of cannabis strains before choosing three for the initial launch. The strains Diablo Wind, Pink Moon, and Pancake Ice were named after weather systems in reference to the strains found in his 2008 film Pineapple Express. In addition, Houseplant also sells vinyl mixtapes that correspond to and are meant to be played under the effects of the initial three-strain line.[4] Houseplant's name is derived from the company's sale of both home goods, such as ashtrays and ceramics, under the "Housegoods" name (house) and cannabis products (plant). According to Nerdist, Rogen has not mentioned the source of the cannabis nor his professional relationship with the growers.[5]
The company also sales various home accessories, such as elaborate ashtrays, table lighters, planters, turn tables, and record collections.[3][6][7][8]
References[edit]
- ^ Stone, Syd. "Seth Rogen is launching his cannabis brand in the U.S., and he's 'never been more excited about anything'". MarketWatch. Retrieved 3 March 2021.
- ^ Fitzsimons, Tim. "'I really love weed': Seth Rogen brings his cannabis company, Houseplant, to U.S." NBC News. Retrieved 3 March 2021.
- ^ a b "Now you can spend the night with Seth Rogen in an Airbnb, courtesy of his weed lifestyle brand". Fast Company. 2023-01-31. Retrieved 2023-02-01.
- ^ Sung, Morgan. "Seth Rogen launched a weed brand, and the site immediately crashed". Mashable. Retrieved 3 March 2021.
- ^ Arbeiter, M. "Seth Rogen Has Launched a Marijuana Company". Nerdist. Retrieved 3 March 2021.
- ^ "Seth Rogen's Houseplant Readies a "By Seth" Homeware Capsule". Hypebeast. 2022-08-17. Retrieved 2023-02-02.
- ^ "Seth Rogen's Houseplant Drops Ceramic Side Table Ashtray". Hypebeast. 2022-12-05. Retrieved 2023-02-02.
- ^ "Seth Rogen's Houseplant Joins Pro-Ject For Premium Turntable". Hypebeast. 2022-09-05. Retrieved 2023-02-02.