HowGood
| Company type | Private |
|---|---|
| Founded | 2007 as Scyve |
| Headquarters | New York City, U.S. |
| Website | www.howgood.com |
HowGood is an American sustainable food rating company based in Brooklyn, New York. It comprises the world's largest database on sustainable food.[1] It develops markets and operates a program in grocery stores designed to provide a sustainability score for food products using up to 60 industry-specific indicators.[2][3]
HowGood was co-founded as "Scryve" by Alexander Gillett and Arthur Gillett in 2007.[4] Starting in 2014, HowGood's food sustainability ratings were made public with their mobile app, available to iPhone and Android users.[5][6] On September 17, 2014, HowGood closed a $2 million round of funding from participating investors including FirstMark Capital, Highline Venture Partners, Serious Change LP, Jake Lodwick and Joanne Wilson.[7]
References[edit]
- ^ "Food Rating System HowGood Launches Mobile App". ProgressiveGrocer.
- ^ "HowGood App Rates Sustainability Of Food Items". NationSwell.
- ^ Anne Kadet (29 May 2015). "Grocery Labels for Do-Gooders". WSJ.
- ^ Kate Harrison (30 June 2015). "How Good Is Your Food? These Two Brothers Are Reshaping Sustainable Food, Starting In Aisle One". Forbes.
- ^ "This App Rates The Ethics Of Your Groceries, So You Don't Have To Agonize Over Labels". Co.Exist.
- ^ "Apps Aim To Guide You On 'Sustainable Food' (Whatever That Means)". NPR.org. 30 October 2014.
- ^ Sarah Perez. "HowGood, Now With $2M In Funding, Releases Apps For More Sustainable Grocery Shopping". TechCrunch. AOL.