Verian
 | |
| Headquarters | London, UK |
|---|---|
Key people | Eric Salama (Global Chair) Dr Michelle Harrison (Global CEO) David Miliband (Non-Executive Director) Matthew Postgate (Non-Executive Director) |
| Website | www |
Verian is an independent research, evidence, evaluation, and communications agency, providing services to government and the public sector.[1] It has offices in Europe (Belgium, Denmark, Finland, France, Germany, Lithuania, Norway, Spain, Sweden, the Netherlands, UK), APAC (Australia, India, New Zealand, Singapore), and the US.[2]
History[edit]
- 1933: British Market Research Bureau (BMRB) was founded as the market research arm of advertising agency J. Walter Thompson.[3]
- 1992: WPP plc founded Kantar Group.
- 2009: BMRB Social Research and TNS Social Research integrated to become TNS BMRB.[4]
- 2016: TNS-BMRB became Kantar Public.[5]
- 2022: Kantar Public sold to private equity firm Trilantic Europe.[6]
- 2023: Kantar Public renamed Verian.[7][8]
Example work[edit]
- Voice of Ukraine: A longitudinal survey of migration paths, needs, and expectations of Ukrainians displaced by war. So far there have been over 6,500 respondents across six waves of research.[9]
- Understanding Society: the UK Household Longitudinal Study: The largest longitudinal study of its kind in the world, covering around 27,000 households in the UK annually. Verian (and its predecessor, Kantar Public) has led delivery of the study since 2012.[10][11]
- Public voice: A digital random probability citizen panel established in 2019 that is available in UK, Germany, France, Poland, Belgium, Ireland, Greece, Portugal, Slovakia, Czechia and Luxembourg.[12]
- Crime Survey for England and Wales: Conducted by Verian on behalf of the Office for National Statistics. In 2024/25, around 75,000 households will be invited take part.[13]
- Evaluation of the Safer Streets Fund: An evaluation of the impact of funding for situational interventions aimed at preventing acquisitive crime, conducted by Verian on behalf of the Home Office. [14]
- UK COVID-19 Inquiry: Verian was appointed in 2024 to conduct a large-scale qualitative research project to investigate the experiences of children and young people.[15]
- Making Tax Digital: Early impact on VAT below threshold customers: Research funded by HM Revenue and Customs to understand how businesses below the £85,000 VAT threshold adapted to requirements to keep digital records; use software that works with Making Tax Digital; and submit updates every quarter.[16]
- Does proactively asking about allergens before ordering improve customer outcomes? (2023): A cluster-randomised trial of the effects of proactively asking customers about food hypersensitivity, including 936 customers at 18 outlets, funded by Food Standards Agency.[17]
- Quantum Technologies Public Dialogue Report: Funded by EPSRC, this research explored the general public's views and values in relation to quantum technologies.[18]
References[edit]
- ^ "Verian Global Homepage". Retrieved 26 May 2024.
- ^ "Office Locations". Verian home page. Retrieved 27 May 2024.
- ^ Schwarzkopf, Stefan (2011). "A Radical Past? The Politics of Market Research in Britain, 1900-1950". In Brückweh, Kerstin (ed.). The voice of the citizen consumer: a history of market research, consumer movements, and the political public sphere. Studies of the German Historical Institute London. Oxford University Press. pp. 29–50. ISBN 978-0-19-960402-9.
- ^ Verrinder, James (23 February 2009). "TNS and Research International merge in Kantar shake up". Research Live. Retrieved 26 May 2024.
- ^ "Kantar unveils government and public sector offer". Research Live. 26 September 2016. Retrieved 26 May 2024.
- ^ "Kantar Completes Sale of Kantar Public to Trilantic". MrWeb. Retrieved 26 May 2024.
- ^ "Kantar Public rebrands globally to become Verian". Verian Global Homepage. Retrieved 26 May 2024.
- ^ Kay-McClean, Liam (9 November 2023). "Kantar Public changes name to Verian". Research Live.
- ^ "Voice of Ukraine". Retrieved 27 May 2024.
- ^ "Understanding Society: The UK's Household Longitudinal Study". Verian home page. Retrieved 27 May 2024.
- ^ "The UK Household Longitudinal Study". Retrieved 27 May 2024.
- ^ "Data solutions". Verian home page. Retrieved 27 May 2024.
- ^ "Crime Survey for England & Wales". Retrieved 27 May 2024.
- ^ Home Office. "Collection: Safer Streets Fund evaluation". Retrieved 27 May 2024.
- ^ "Inquiry appoints new partner to investigate impact of the pandemic on children and young people". UK Covid-19 Inquiry. Retrieved 27 May 2024.
- ^ HMRC (2024). "Making Tax Digital: Early impact on VAT below threshold customers". Retrieved 27 May 2024.
- ^ McPhedran, Robert; Cornel, Pieter; Yang, Yuchen; Devarajan, Sanjeev; Toombs, Ben; Mohideen, Anya; Rayner, Alice; Jones, Phil; Gold, Natalie (2023). "Does proactively asking about allergens before ordering improve customer outcomes? An in‐business randomised controlled trial". Clinical & Experimental Allergy. 53 (8): 866–869. doi:10.1111/cea.14326. Retrieved 2024-05-27.
- ^ Kantar Public (2018). Quantum Technologies: Public Dialogue Report (PDF).