Measure of Music (conference)

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Measure of Music
NicknameMoM
StatusActive
Genre
FrequencyAnnual
Location(s)
Years active3
InauguratedFebruary 26, 2021 (2021-02-26)
FounderChristine Osazuwa
Most recentFebruary 23, 2024 (2024-02-23)
Next event2025
Sponsors
  • 2021: Chartmetric, Genius, Viberate, Last.FM, Linkfire
  • 2022: Power Up PRS Foundation, Audiense, Feed Media Group
  • 2023: Soundcloud, Audiense
  • 2024: Audiense
Websitemeasureofmusic.com

Measure of Music (MoM) is a multiple day virtual conference for music industry professionals working in digital media, and is held annually online with hackathons in select cities. Formed in 2021, the globally focused conference is a free data tech conference and workshop aimed at fostering innovation and equity with the data sector of the music business.[1]

Measure of Music involves a series of panel discussions and keynotes by industry veterans, while hackathon participants simultaneously work for a 48 hour period to workshop a music data project that’s presented to judges.[2] Measure of Music is privately owned, but is supported by sponsors.[3][4]

Background[edit]

Development[edit]

Measure of Music was founded by first-generation Nigerian American[5], Christine Osazuwa, in 2020 during the Covid-19 Pandemic. It was created in response to a profound amount of outreach Osazuwa received from aspiring industry professionals for advice in advancing their careers.[6] At the time, Osazuwa was an executive at Warner Music Group, having previously held roles at Universal Music Group[7], and appointed positions at trade organizations like Keychange and shesaid.so.[8] Osazuwa was an active mentor to several tech startups, and nurtured her online audience of over 30K followers with career advice on LinkedIn.

The inaugural conference occurred on February 26, 2021, beginning as a three-day weekend program to give aspiring entertainment industry professionals an in-depth review of how the music industry uses data, followed by an invitation to apply what was learned during the conference to a project that would be presented in a competitive workshop at the end of the conference.[9][10]

Events[edit]

Because of its inception in 2021 in the cusp of the Covid-19 pandemic, Measure of Music began as a virtual conference with attendees, volunteers, and speakers representing 21 countries across 12 time zones.

The second Measure of Music conference took place from February 25-27, 2022[4] with 46 speakers, 16 judges, 12 sponsors, and it nearly doubled its spectators, hosting over 1,700 reregistered participants worldwide.[11]

In 2023, during its third year, Measure of Music hosted virtual spectators and also in-person hackathon participants in New York City and Barcelona.[3]Over 3,000 participants registered for the conference in 2023.[2]

The fourth Measure of Music conference took place February 24-26, 2024, online with over 2,100 registered attendees and also in Barcelona and Philadelphia.[12][13]

Notable speakers[edit]

Measure of Music has been supported by a variety of notable speakers, judges, and volunteers since its inception.[2][12]

References[edit]

  1. ^ Warner's Christine Osazuwa on the Thrilling Intersection of Music, Tech and Data at Muse by Clio; by Tim Nudd; published July 5, 2021; retrieved March 23, 2024
  2. ^ a b c A career born of Baltimore’s music scene led this exec to launch Measure of Music, a virtual arts and tech fest at Technical.ly; published February 21, 2023; retrieved March 23, 2024
  3. ^ a b Measure Of Music announces 2023 dates & details at Music Week; published December 1, 2022; retrieved March 23, 2024
  4. ^ a b MEASURE OF MUSIC RETURNS at HITS Daily Double; published December 1, 2022; retrieved March 23, 2024
  5. ^ African Music's Mainstream Impact on Culture & Community at SXSW; published March 12, 2024; retrieved March 23, 2024
  6. ^ The Alumni Awards Return at UMBC; by Randianne Leyshon; published October 18, 2021; retrieved March 23, 2024
  7. ^ Shoobs' Christine Osazuwa on hassle-free ticketing, building superfans, email marketing, and more at Audience Republic; by Rod Yates; published June 9, 2023; retrieved March 23, 2024
  8. ^ Executive Turntable: Solid Foundation Boards New Partner; BBC Hires D&I Director at Billboard Magazine; bby Chris Eggersten; published September 9, 2022; retrieved March 23, 2024
  9. ^ Topping the Charts at the Hackathon: LeBow Student Wins Data in Music Competition at Drexel University LeBow College of Business; by Steve Connelly; published March 14, 2024
  10. ^ INTERNATIONAL CAREER CENTER: European Conferences, Fairs, and Festivals at Berklee Valencia; retrieved June 2, 2024
  11. ^ 6 innovative female music tech leaders you should know at MusicIO; published March 8, 2022; retrieved March 23, 2024
  12. ^ a b MEASURE OF MUSIC, THE HIGHLY ACCLAIMED MUSIC CONFERENCE IS BACK THIS WEEKEND BREAKING DOWN BARRIERS FOR EMERGING ARTISTS at Guap; published February 21, 2024; retrieved March 23, 2024
  13. ^ a b c Measure For Music confirms YolanDa Brown, Temi Adeniji and more as keynote speakers at Music Week; by Miranda Bardsley; published February 20, 2024; retrieved March 23, 2024
  14. ^ Measure of Music conference to return in February 2023 at Music Ally; by Stuart Dredge; published December 1, 2022; retrieved March 23, 2024

External links[edit]

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