I’d say if Patagonia really wants to be “all in” on the animal welfare chain, they’d remove down as an insulation material from their clothing catalog. I eat meat and I understand it’s difficult for companies to be ethically consistent, but honestly I think it’s insane for a company to say, “We trace our down, these are happy geese.”
The other item I’d amend is this, start producing clothing in the US. Fuck it. It will cost more, but let people who buy Patagonia pay more, let them choose. Smug it up. I think this would be a win win. Guarantee American manufactured goods with no animal products used (except for ‘humanely treated’ human labor), hold a light up for the world to see and all that. Again I appreciate that all the things that go into a garment are unlikely to ever be produced in the US of A, but at the very least, it’s worth trying.