My-Tv
| Available in | Italian, English |
|---|---|
| Headquarters | Milan, Rome, Italy |
| Area served | Worldwide |
| Owner | RCS MediaGroup, Mediobanca, Gruppo Ciancio. |
| Founder(s) | Salvo Mizzi |
| President | Salvo Mizzi |
| CEO | Benedetto Habib |
| Key people | Paola Jacobbi (Editor-in-chief), Lucio Dalla, Andrea Zingoni, Joshua Held |
| Industry | Streaming |
| Services | On-demand video streaming |
| URL | www.my-tv.it |
| Registration | Not required |
| Launched | 9 November 2000 |
| Current status | Not active |
My-Tv was Italy's first internet television service. Owned by RCS MediaGroup, Mediobanca and Gruppo Ciancio, it streamed on-demand video content from Milan and Rome that included music and information about events, clubs and shopping.[1]
History[edit]
My-Tv was founded in 2000 in Milan by Salvo Mizzi, and it's considered the first Italian web television.[2] In Italy My-Tv programs "have been the only ones to be rebroadcasted [sic] by television channels thanks to their huge internet circulation and success".[1] Art director was popular Italian singer-songwriter Lucio Dalla.
See also[edit]
References[edit]
- ^ a b Ha, Louisa S.; Ganahl, Richard J. (2013-03-07). Webcasting Worldwide: Business Models of an Emerging Global Medium. Routledge. ISBN 9781135249779.
- ^ La città? Per raccontarla c'è My Tv, Marco Letizia, Corriere della Sera, 9 novembre 2000, p. 26. (Italian)
Further reading[edit]
- Giuseppe Mazzei, Verso il tigitale. Giornalismo tv. Manuale del cambiamento, RAI ERI, Roma 2002 (Italian)
- Luca De Biase, Giorgio Meletti, Bidone.com? Da dove riparte la net economy in Italia, Fazi Editore, Roma 2001 (Italian).
- Louisa Ha, Richard J. Ganahl, Webcasting worldwide: business models of an emerging global medium, LEA's Media Management and Economics Series, Routledge, New Jersey 2007.