Madhappy

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Madhappy
Company typePrivate
IndustryFashion
Founded2017; 7 years ago (2017)
FounderPeiman Raf
Noah Raf
Mason Spector
Joshua Sitt
Headquarters
Los Angeles, California
Products
  • Clothing
  • Shoes
  • Accessories
Websitemadhappy.com

Madhappy is an American clothing and lifestyle brand established in Los Angeles in 2017.[1] The brand is centered around optimism both locally and globally, and was created with the intention of designing products and experiences that uplift people physically, mentally, and spiritually through digital and physical content and activations.[2][3] Since its inception, the brand has been worn by celebrities and cultural influencers including Dua Lipa[4] and Cardi B,[5] among others.

History[edit]

Madhappy was founded by Joshua Sitt, Noah Raf, Peiman Raf, and Mason Spector in 2017.[2] Within its first year, the brand launched pop-up locations around New York City and Los Angeles with the intention to spread its optimist message in key local communities.[1] As the brand grew, Madhappy launched additional store locations in New York's Meatpacking District,[6] Aspen,[7] Miami, Los Angeles' Melrose Place, and Abbott Kinney.[8] In October 2019, Madhappy attracted the attention of LVMH Luxury Ventures, leading to a $1.8 million seed round for the brand.[9][10][11]

Collaborations[edit]

Throughout its history, Madhappy has collaborated with a range of partners such as Paris retailer Collette,[12] apparel partners including Columbia Sportswear,[13] GUESS,[14] Pacific Tote Company, and lululemon.[15] Footwear partners including Vans,[16] Salomon,[17] and UGG.[18][19] Entertainment partners including Pixar,[20] Curb Your Enthusiasm,[21] and Beats by Dre.[22] Restaurant partners including The Apple Pan,[23] MR.CHOW,[24] Roscoe's House of Chicken & Waffles, Courage Bagels,[25] and Jon & Vinny's.[26] Professional sports organizations including the Los Angeles Lakers[27] and the Los Angeles Dodgers.[25]

Mission and philanthropy[edit]

In addition to its products, Madhappy also launched The Madhappy Foundation, a non-profit organization, 501(c)(3) with a mission to improve mental health globally. Through The Madhappy Foundation, 1% of the brand's proceeds from every sale benefit efforts to raise awareness, fund research, and positively impact the mental health movement.[28] Madhappy has partnered with The Jed Foundation, Project Healthy Minds, and The University of Pennsylvania's Positive Psychology Center for conversations, research, and efforts centered on mental health.[5] Additionally, Madhappy announced the establishment of The Madhappy Foundation Pediatric Psychiatric Fund in partnership with Vanderbilt University Medical Center, managed by its Department of Psychiatry and Behavioral Sciences, aiming to develop a childhood anxiety screener.[29] In addition to monetary contributions, Madhappy has launched out-of-home billboard campaigns for mental health initiatives including Mental Health Awareness Month[30] and World Mental Health Day.[31] In 2023, Madhappy launched a print magazine called "Local Optimist", that focuses on mental health awareness, wellness, and art.[32]

Stores[edit]

Since its launch, Madhappy has opened seasonal shops in New York's Meatpacking District,[6] Aspen,[7] Miami, Los Angeles' Melrose Place & Abbott Kinney,[8] The Grove,[33] Palisades Village,[34] and Rosewood Miramar Beach.[35] The brand opened its first flagship store in West Hollywood in November 2023.[36]

References[edit]

  1. ^ a b Perez, Olivia. "The Emerging Brands To Watch In 2018". Forbes. Retrieved 2023-09-19.
  2. ^ a b DeAcetis, Joseph. "Madhappy, An Optimistic Approach To The Millennial Generation". Forbes. Retrieved 2023-09-19.
  3. ^ "Madhappy Hosted an Aspen Weekend to Get High on Life and the Outdoors". Vogue. 2021-12-11. Retrieved 2023-09-19.
  4. ^ "Even Dua Lipa Can't Resist a Tie-Dye Sweatshirt". Vogue. 2020-05-29. Retrieved 2023-09-19.
  5. ^ a b Reynolds, Emma. "Streetwear brand Madhappy has attracted fans like Gigi Hadid and Cardi B and landed $1.8 million in funding from luxury giant LVMH. Its cofounders share how they balance promoting mental health with selling a product". Business Insider. Retrieved 2023-09-19.
  6. ^ a b Moin, David (2017-10-13). "Madhappy: A Fast-Moving Start-up Sets Another Pop-up". WWD. Retrieved 2023-09-19.
  7. ^ a b Edelson, Sharon (2019-12-27). "Madhappy Leaps Into Aspen on a Cloud of Positivity". WWD. Retrieved 2023-09-19.
  8. ^ a b "We Want to Live Inside of Madhappy's Los Angeles Pop-ups". Architectural Digest. 2019-06-10. Retrieved 2023-09-19.
  9. ^ "LVMH Invests in a Gen Z Streetwear Brand". The Business of Fashion. 2019-10-10. Retrieved 2023-09-19.
  10. ^ Palmieri, Jean E. (2019-10-10). "LVMH Luxury Ventures Invests in Madhappy Brand". WWD. Retrieved 2023-09-19.
  11. ^ Hanbury, Mary (2018-08-24). "The world's biggest luxury company invested in an up-and-coming LA streetwear brand that's worn by Gigi Hadid and Cardi B. Here's everything we know about it". Business Insider. Retrieved 2023-09-19.
  12. ^ Foreman, Katya (2017-12-20). "Colette Bids Au Revoir". WWD. Retrieved 2023-09-19.
  13. ^ Cowen, Trace William. "Madhappy Launches New Instagram-Exclusive Collection With Columbia Sportswear". Complex. Retrieved 2023-09-19.
  14. ^ "Madhappy and GUESS Originals Team Up for a New Denim Drop". Hypebeast. 2022-08-26. Retrieved 2023-09-19.
  15. ^ Kennzie, Jada. "Lululemon just collabed with Madhappy on running gear to support mental health awareness". USA TODAY. Retrieved 2023-09-19.
  16. ^ Anyanwu, Obi (2021-06-14). "Madhappy Launches First Sneaker With Vault by Vans". WWD. Retrieved 2023-09-19.
  17. ^ Willson, Tayler (2023-09-19). "We're All In On Madhappy's Salomon XT-6 FT". Highsnobiety. Retrieved 2023-09-19.
  18. ^ "Quick! Ugg Just Restocked the Impossible-to-Find Ultra Mini Boots in 4 New Colors". Peoplemag. Retrieved 2023-09-19.
  19. ^ "Madhappy Gets Cozy With UGG's Classic Ultra Mini Boot". Hypebeast. 2023-01-20. Retrieved 2023-09-19.
  20. ^ "LVMH-Backed Madhappy Celebrates Pixar in Collaborative Collection". Hypebeast. 2021-09-16. Retrieved 2023-09-19.
  21. ^ Cowen, Trace William. "Madhappy Celebrates Larry David's Legacy With New 'Curb Your Enthusiasm' Collection". Complex. Retrieved 2023-09-19.
  22. ^ Cole, Sam (2023-09-19). "These New Beats Will Make You Madhappy". Highsnobiety. Retrieved 2023-09-19.
  23. ^ Breijo, Stephanie (2020-04-02). "The Apple Pan's sold-out Madhappy merch collab returns tomorrow as a fundraiser". Time Out Los Angeles. Retrieved 2023-09-19.
  24. ^ "Madhappy Cooks Up an Ed Ruscha-Approved Capsule With Mr. Chow". Hypebeast. 2021-08-17. Retrieved 2023-09-19.
  25. ^ a b Belgum, Deborah (2023-07-07). "LVMH-backed Madhappy Planning First Permanent Store and Collab With L.A. Dodgers". WWD. Retrieved 2023-09-19.
  26. ^ "At the merging of fashion and food in Los Angeles". Los Angeles Times. 2022-04-22. Retrieved 2023-09-19.
  27. ^ Anyanwu, Obi (2022-05-09). "How NBA Teams Are Using Luxury Fashion to Enhance the Fan Experience". WWD. Retrieved 2023-09-19.
  28. ^ "The Madhappy Foundation". Madhappy. Retrieved 2023-09-19.
  29. ^ Anand, Ekta (2022-10-24). "Madhappy Foundation founds new Pediatric Psychiatric Fund at VUMC - The Vanderbilt Hustler". Retrieved 2023-09-19.
  30. ^ Moustakas, Tiffany (2021-06-01). "This Campaign Wants You to Think About How You're Feeling". www.adweek.com. Retrieved 2023-09-19.
  31. ^ "Can Brands Make Billboards Go Viral?". The Business of Fashion. 2021-10-14. Retrieved 2023-09-19.
  32. ^ Ilchi, Layla (2023-08-03). "Madhappy Launches Print Magazine 'Local Optimist'". WWD. Retrieved 2023-09-19.
  33. ^ Christian (2022-06-13). "Madhappy Opens at The Grove Alongside Exclusive Capsule Collection Drop". Por Homme - Contemporary Men's Lifestyle Magazine. Retrieved 2023-09-19.
  34. ^ Tinoco, Lily (2022-06-23). "Madhappy Pops Up at Palisades Village". Palisadian Post. Retrieved 2023-09-19.
  35. ^ "Madhappy Opens New Location at Rosewood Miramar Beach". V Magazine. 2022-07-08. Retrieved 2023-09-19.
  36. ^ Belgum, Deborah (2023-11-27). "LVMH-backed Madhappy Takes the Wraps Off First Permanent West Hollywood Store". WWD. Retrieved 2024-03-25.
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