XHREV-FM

XHREV-FM

Los Mochis, Sinaloa Mexico
Frequency	104.3 FM
Branding	La Buena Vibra
Programming
Format	Regional Mexican
Ownership
Owner	Roque Mascareño Chávez (Red Empresarial Total, S.A. de C.V.)
History
First air date	September 6, 1973 (concession)
Former call signs	XEZA-AM, XEFTA-AM, XEREV-AM
Former frequencies	740 kHz, 770 kHz
Technical information
ERP	10 kW
Transmitter coordinates	25°48′29″N 108°58′06″W
Links
Website	vibra.red

XHREV-FM is a radio station on 104.3 FM in Los Mochis, Sinaloa. It is owned by Roque Mascareño Chávez as one of four stations in the Vibra group, known as La Buena Vibra.

History

XEZA-AM 740 in Topolobampo received its concession on September 6, 1973. The 250-watt station was owned by Ernesto Tirado Zavala.

In the early 1990s, XEZA moved to 770 kHz and increased its power to 5,000 watts as a daytimer in order to move to Los Mochis. It was acquired by Radio Z, S.A. in 1990 and changed its callsign to XEFTA-AM. XEFTA became XEREV later in the 1990s and migrated to FM in 2011.

The station was affiliated with Los 40 until 2021, when Grupo Chávez Radio leased XHREV and XHGML-FM in Guamúchil to Roque Mascareño Chávez—grandson of the founder of Chávez Radio—for his Vibra Radio venture, which had also purchased XHVQ-FM in Culiacán and XHMAT-FM in Mazatlán.

In January 2023, the Vibra pop format was replaced outside the Culiacán area with a Regional Mexican format known as La Buena Vibra.