Liz Kaplow

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Liz Kaplow is an American communications executive and entrepreneur[citation needed] known for her use of storytelling to connect brands with consumers and influencers and her advocacy for the advancement of women in the field.[1][2] Kaplow is Founder and CEO of Kaplow Communications, an independent public relations firm based in New York City.[3] She has been recognized as leading one of the Top 10 Socially Stellar PR Agencies owned by Women and one of the Holmes Report's Best Agencies to Work For.

Kaplow was elected President of New York Women in Communications in 2013[4] and serves on the Board of Governors of Cosmetic Executive Women.[5]

She has been quoted in and written articles offering advice to women on career development and leadership, and the importance of cultivating independent thinkers for Ad Age, Mashable,[2] PR Week,[6] NYWICI's Aloud blog,[1] PRNewser[7] and HerCampus.com.

Personal life[edit]

Elizabeth Amy Kaplow is the daughter of Irving and Gloria Kaplow.[8] Her father Irving (1916–2005) was president of the Greige goods and commission finishing divisions of Reeves Brothers Inc., a textile and industrial products manufacturer.[9] Her mother, Gloria (born 1927), is an artist and long-time member of The Art Students League of New York.[8]

Kaplow studied English at Vassar College and graduated with honors in May 1981.[10]

In November 1981, Kaplow married long-time friend and Vassar alum Evan B. Jacobs, a lawyer,[8] who serves as CFO of Kaplow.[11] They have two daughters, Juliana and Melanie.[8]

Career[edit]

Kaplow began her public relations career in 1981, working for the Human Relations Media Company in Pleasantville, New York.[8]

In 1991 she launched her own agency to focus on the idea of storytelling to create an emotional connection between brands and consumers.[7] At the time, she said, storytelling was not a focus for many in the business, but was the reason for her success with her first clients, like Wolford legwear.[7]

Kaplow also is known for her big event. In 2002, Kaplow and her team created a holiday "pop-up store" for Target on a boat at New York's Chelsea Piers to engage media and consumers in a city where Target had no stores.[10][12] In 2008, she conceived the Bullseye Bodega to bring Target to New York for Fashion Week.[13]

In 2008, Kaplow launched the Algonquin 3.0 Roundtable, a 21st-century version of the 1920s literary Algonquin Roundtable, and invited leaders in media, technology and entertainment to discuss the future of media in the modern world.[14][15]

Kaplow added a digital division to her agency in 2008[16] and opened a studio content creation, production and distribution in 2010.[17]

In 2012, she launched Knext to help start-up companies and emerging brands with communications strategy development.[18]

Philanthropic activities[edit]

Kaplow serves as a consultant to CEW's charitable foundation, Cancer and Careers.[19] She mentors Girl Scouts through her position on the Girl Scouts Honor Roll Committee.[20] She also served as a mentor for BlogHer 2013.

Honors and awards[edit]

2020 PR Week Hall of Femme Honoree [21]

2019 Named Honorary Member of Global Women in PR [22]

2016 Matrix Award Winner [23]

2012 Beyond Beauty Award, James E. Marshall Foundation[24]

2009 Woman of Distinction, Girls Scouts of America[25]

References[edit]

  1. ^ a b "Spotlight on Liz Kaplow". Aloud, New York Women in Communications. Retrieved Jan 9, 2014.
  2. ^ a b "10 Career Tips from Up-and-Coming Women in Communications". Mashable. Retrieved Oct 4, 2013.
  3. ^ "Agency Business Report". PRWeek. Retrieved 3 September 2013.
  4. ^ "NYWICI Board of Directors". NYWICI. Retrieved 16 January 2014.
  5. ^ "CEW Board of Governors List". CEW. Retrieved 16 January 2014.
  6. ^ "Creating an office environment to promote a work-life balance". PR Week. Retrieved April 25, 2013.
  7. ^ a b c "Women Leaders in PR". PR Newser. Retrieved March 8, 2013.
  8. ^ a b c d e "Elizabeth Kaplow Wed to Evan Jacobs". New York Times. Style Section. November 2, 1981. Retrieved 16 January 2014.
  9. ^ "Death Notice: Irving Kaplow". New York Times. January 24, 2005. Retrieved July 30, 2013.
  10. ^ a b "A Family Affair". Vassar Alumnea/i Quarterly. Fall 2012.
  11. ^ "Would You Hire Your Husband". New York Times. June 29, 2008.
  12. ^ "Target Rocks the Boat". CNN Money. November 15, 2002. Retrieved August 1, 2013.
  13. ^ "Target Storms NYC with Designer Pop-Up Stores". PR Week. Retrieved 16 January 2014.
  14. ^ "Five Questions for Liz Kaplow". PRNewser. September 23, 2009. Retrieved 16 January 2014.
  15. ^ "Kaplow's Algonquin 3.0 Roundtable". BlogTalkRadio. Retrieved September 18, 2009.
  16. ^ "Kaplow Forms K:Drive". Bulldog Reporter. February 25, 2008. Retrieved September 12, 2013.
  17. ^ "Kaplow Opens Up New Unit Kstudio". PRWeek. September 14, 2010.
  18. ^ "Kaplow Launches Knext". Bulldog Reporter. March 12, 2012. Retrieved September 12, 2013.
  19. ^ "Cosmetic Executive Women Names Kaplow". Kaplow Blog. November 29, 2010. Retrieved 16 January 2014.
  20. ^ "Women of Distinction 2012". Girl Scouts of NYC. Retrieved 16 January 2014.
  21. ^ "Liz Kaplow, Hall of Femme 2020". March 11, 2020.
  22. ^ "Honorary Members".
  23. ^ "Women who have made significant contributions within the communications industry". www.nywici.org. April 2016.
  24. ^ "Beyond Beauty Raises $225,000 for OCD". CosmeticsWorld.Com. February 2012.
  25. ^ "Liz Kaplow Named Woman of Distinction by Girl Scouts of the USA". Kaplow Blog. November 4, 2009.[non-primary source needed]
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