Goat Fashion
Goat Fashion is a London based womenswear label. It was founded in 2001 by Jane Lewis as a small range of tailored separates and knits using cashmere, wool and silk yarns and has grown into a complete ready-to-wear collection. The brand is stocked by boutiques and stores predominantly in the UK. The Goat trademark was sold in 2020 and in 2021 Goat Fashion rebranded to Jane, named after the Founder and Creative Director Jane Lewis. The website changed to JaneAtelier.com.[1][2][3]
Fans[edit]
Celebrity clients of the label include the Duchess of Cambridge, Victoria Beckham and Lana Del Rey.[4][5][6]
Company timeline[edit]
- 2012 – Goat received the backing of Private Equity fund Amery Capital [7][8][9]
- 2012 – Goat launched an e commerce site[10]
- 2013 – Goat was named as one of the eight selected businesses for the Walpole Luxury Brands of the Future programme [11]
- 2013 – in August, Goat invested in a London-wide billboard campaign [12]
- 2020 – the Goat trademark was sold.
- 2021 – the company rebranded to Jane and the website changed to JaneAtelier.com.
See also[edit]
References[edit]
- ^ Wilkins, Sasha (31 May 2013). "A Day in the Life: Jane Lewis of Goat". Liberty London Girl. LLG Media. Retrieved 31 August 2014.
- ^ Knowles, James (3 September 2012). "Close-Up preview: Q&A with Goat founder and designer Jane Lewis". Drapers. EMAP. Retrieved 31 August 2013.
- ^ Catliff, Ella (11 October 2012). "5 Minutes With... Goat Fashion Founder, Jane Lewis". Ella – La Petite Anglaise.
- ^ "Latest News Stories | Fashion | Grazia".
- ^ http://www.redcarpet-fashionawards.com/2010/06/27/in-victoria-beckhams-c [dead link]
- ^ "Lana del Rey's new National Anthem video look revealed | heatworld.com". Archived from the original on 22 February 2014. Retrieved 8 February 2014.
- ^ "London's Goat Label Seeking Growth". 19 September 2013.
- ^ Article title
- ^ "Goat Benefits from the Kate Effect". 15 July 2013.
- ^ "Goat Outlines Expansion Plans". 29 October 2012.
- ^ "Introducing the 2013 Brands of Tomorrow | Walpole". Archived from the original on 14 February 2014. Retrieved 8 February 2014.
- ^ "Goat's London billboard campaign". 20 August 2013.