Kristin Luck

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Kristin Luck

Kristin Luck is an American businesswoman. She is a consultant and public speaker, specializing in nontraditional marketing and branding strategies.[1] Prior to launching her own practice, she was company president and CMO (Chief Marketing Officer) of Decipher, a marketing research services provider. She originally took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group.[2] Decipher was acquired by FocusVision in 2015.

Luck joined ACNielsen to assist in the development of digital rights management. She later co-founded Online Testing Exchange (OTX), an online market research firm. OTX was acquired in January 2004 and she left in December 2005 to start research services company Forefront Consulting Group; Forefront was acquired in June 2007 by Decipher.

She is the founder of the group Women in Research, a networking group, for women in marketing research to facilitate networking, leadership, entrepreneurship and other career development goals.[3]

Luck lectures at industry conferences for groups such as the Advertising Research Foundation, the Council of American Survey Research Organizations and the Marketing Research Association.[4][5][6] She is considered a "top voice in market research", in part due to her regular column in the Research Business Report [7] and the ESOMAR blog, RWConnect.[8] She also serves on several industry committees and boards, such as the Interactive Research Marketing Organization.[9] She was one of the article authors for the inaugural Journal of Brand Strategy and was recently a contributor to the widely read Fast Company blog.[10][11]

In fall of 2014, Luck was granted the Gold Level award in the Women Executive of the Year category in the international Golden Bridge Awards Program.[12] She also received a Stevie Award in the Executive of the Year category at the 2014 American Business Awards [13] and the 2014 Advertising Research Foundation's Future Forward Great Minds gold level award.[14] The future-forward category recognizes particular achievement in a trending topic, which was mobile research for the 2014 awards program. In 2013, Luck was the recipient of the Marketing Research Association's Impact Award,[15] the Ginny Valentine Award for "Fearlessly Advocating Gender Equality" [16] and was named as Female Entrepreneur of the Year by the Portland Business Journal.[17] Last year, Luck received two Stevie Awards for Women in Business in the Female Executive of the Year and Women Helping Women categories.[18] In 2011, Luck received the Entrepreneur of the Year Award from the Best in Biz Awards Program[19] and the Portland Business Journal's 40 Under Forty Award.[20] In 2010, Luck was shortlisted as a finalist for a Stevie Award for Women in Business.[21] She was also awarded the 4 Under 40 Emerging Leaders in Marketing Research Award in 2009 by the American Marketing Association,[22] and was a finalist for the Next Gen Market Research Disruptive Innovators Award in 2010.[23] She is also the current ESOMAR president for the 2021/22 year[24]

References[edit]

  1. ^ Luck, K. "Growth Hacking 101. http://www.greenbookblog.org/tag/kristin-luck/ March 10, 2015
  2. ^ "Executive Profile Kristin Luck". Portland Business Journal. February 4, 2011.
  3. ^ "About Women in Research" http://www.womeninresearch.com/about
  4. ^ "ARF 2010 Re:think". Crowdvine. Archived from the original on 2011-07-08. Retrieved 2011-03-16.
  5. ^ "Council of American Survey Research Organization Panel Conference". Council of American Survey Research Organizations. February 2010.
  6. ^ "The Market Research Event". Institute for International Research.
  7. ^ "ESOMAR Connect". European Society for Opinion and Marketing Research. February 24, 2011.
  8. ^ "Home".
  9. ^ "Get Involved With IMRO". Irish Music Rights Organisation. Archived from the original on 2011-01-22. Retrieved 2011-03-16.
  10. ^ Luck, K. Journal of Brand Strategy. "The delicate art of rebranding: Retaining equity while creating a fresh face." June 2012. http://henrystewart.metapress.com/link.asp?id=bxu48u8003171550
  11. ^ "What an MBA Can do for You, and What You Can do for Yourself". 7 July 2014.
  12. ^ "Business Awards - Golden Bridge Awards". Archived from the original on 2016-08-14. Retrieved 2014-09-23.
  13. ^ "Management Awards | Stevie Awards".
  14. ^ "The Advertising Research Foundation - 2014 ARF Great Mind Awards". Archived from the original on 2014-06-25. Retrieved 2014-05-21.
  15. ^ "Decipher's Kristin Luck Wins the Marketing Research Association's 2013 Impact Award". Prweb.com. Retrieved 2013-10-29.
  16. ^ "Research Liberation Front". Research Liberation Front. 2013-03-19. Retrieved 2013-10-29.
  17. ^ "Women of Influence: Kristin Luck of Decipher - Portland Business Journal". Bizjournals.com. 2013-04-17. Retrieved 2013-10-29.
  18. ^ "2012 Stevie Award Winners | Stevie Awards".
  19. ^ Best In Biz 2011 Winner News http://www.bestinbizawards.com/2011-winner-news/
  20. ^ 18 February 2011. Portland Business Journal, "The 40 Under Forty Awards Luncheon." http://www.bizjournals.com/portland/event/35491
  21. ^ "People on the Move". Bend Bulletin. October 23, 2010.
  22. ^ "Four Under Forty Panel with Emerging Leaders". Voice of Vovici.
  23. ^ "Top 15 Market Research Most innovative". Tom H. C. Anderson Next Gen Market Research.
  24. ^ "Our people - ESOMAR". www.esomar.org. Retrieved 2021-07-22.

External links[edit]

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