Anti Social Social Club

From Wikipedia, the free encyclopedia
Anti Social Social Club
Product typeClothing Streetwear
OwnerMarquee Brands
CountryLos Angeles, United States
Introduced2015; 9 years ago (2015)
MarketsWorldwide
TaglineSelf Doubt
Websiteantisocialsocialclub.com

Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a Los Angeles–based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk.[1][2][3][4] As of May 2022, the brand is wholly owned by Marquee Brands.[5]

Anti Social Social Club, commonly referred to as ASSC, emerged onto the streetwear scene in 2015, spearheaded by its visionary founder, Neek Lurk.[6] From its inception, the brand captured attention for its distinctive aesthetic, marked by minimalist designs and striking branding. The use of bold, uppercase lettering became synonymous with Anti Social Social Club, creating a visually impactful identity that resonated with consumers seeking fashion-forward yet understated apparel.[7] Additionally, the incorporation of Japanese characters into the brand's imagery added a layer of cultural intrigue and further heightened its appeal among streetwear enthusiasts. This fusion of simplicity and cultural symbolism not only distinguished Anti Social Social Club within the crowded fashion landscape but also positioned it as a trailblazer in contemporary streetwear design.

History[edit]

Anti Social Social Club was founded in 2015 through Twitter. The founder, Neek Lurk, had previously worked as a social marketing manager for Stüssy.[8] It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27.[9] Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side.[9] Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian.[10]

The brand released exclusively at ComplexCon Sk8-Hi Vans and Nike Air Force 1 Low (24 pairs were sold). A Toyota Prius decorated with ASSC graphics sold for $20,000.[8] ASSC had also announced the release of a branded riot shield.[11]

In 2018, after reports of numerous failed deliveries of ASSC products purchased online,[12] the brand launched a collection (SS18) that echoed its customers' disgruntlement regarding shipping issues.[13]

Collaborations[edit]

Throughout its journey, Anti Social Social Club has forged strategic partnerships with a diverse array of brands and artists, further enhancing its appeal and reach.[14] One notable collaboration includes its partnership with Fragment Design, a renowned Japanese streetwear label, resulting in the creation of highly coveted co-branded collections.[15]

Additionally, the brand's collaboration with BTS's BT21 characters showcased its ability to tap into popular culture and resonate with a broader audience beyond the traditional streetwear demographic.[16] These collaborations not only reinforced Anti Social Social Club's cultural relevance but also served as platforms for creative expression and innovation within the fashion landscape.

Collections[edit]

Each season, Anti Social Social Club unveils a new collection featuring an assortment of apparel and accessories that encapsulate its distinctive aesthetic.[17][18] From hoodies and T-shirts to hats and accessories, the brand's offerings embody a minimalist yet impactful design ethos, characterized by bold typography and graphic elements.[19] The anticipation surrounding each collection release is palpable, with fans eagerly awaiting the opportunity to acquire coveted pieces adorned with the brand's iconic logo.[20] Despite the brand's rapid growth and popularity, Anti Social Social Club remains committed to maintaining the integrity of its designs, ensuring that each product embodies the ethos and vision upon which it was founded.

Acquisition[edit]

In a significant development of the brand, Anti Social Social Club was acquired by Marquee Brands in 2022, marking a new chapter in its evolution.[21] This strategic move provided the brand with access to resources and expertise that would facilitate its expansion and growth on a global scale.[22] With Marquee Brands' support, Anti Social Social Club aims to further strengthen its presence in the fashion industry while staying true to its roots and preserving the essence of what made it resonate with consumers in the first place.[23]

The acquisition paved the way for Anti Social Social Club to fortify its presence in key markets while preserving its distinct identity and ethos. Leveraging Marquee Brands' vast network and operational capabilities, the brand embarked on ambitious initiatives aimed at enhancing its product offerings, expanding distribution channels, and cultivating deeper connections with its diverse consumer base.[24]

Under the guidance of Marquee Brands, Anti Social Social Club remained steadfast in its commitment to authenticity and innovation, ensuring that each collection remained true to its founding principles while embracing opportunities for creative exploration and collaboration.[25] This collaborative synergy between Anti Social Social Club and Marquee Brands underscored a shared vision for sustainable growth and enduring success in an ever-evolving fashion landscape.

As Anti Social Social Club charted its course forward with Marquee Brands' support, the acquisition served as a testament to the brand's resilience, potential, and enduring relevance in the dynamic world of streetwear and fashion.[26] With a strategic partnership firmly in place, Anti Social Social Club embarked on a journey of continued innovation, empowerment, and market leadership, poised to leave a mark on the global fashion landscape for years to come.[27]

Reception[edit]

While Anti Social Social Club enjoys a dedicated following and widespread acclaim for its innovative designs and collaborations,[28] it has also faced criticism and scrutiny from certain quarters.[29] Some critics have pointed to issues such as quality control and customer service, citing instances of delayed shipments and communication breakdowns.[30] Despite these challenges, the brand's popularity and influence remain undiminished, testament to its ability to captivate and inspire a loyal fan base.[31] As Anti Social Social Club continues to navigate the complexities of the fashion industry, it remains committed to addressing feedback and improving its practices to ensure a positive and seamless experience for its customers.[32]

Center of picture is a model wearing Anti Social Social Club. Artist captures edgy street fashion.

[33]

See also[edit]

References[edit]

  1. ^ Neek Lurk: Manic Depressive, Sadistic, Masochist: A one-on-one exclusive interview with the eccentric founder of Anti Social Social Club, Hypebeast, Madrell Stinney, December 7, 2015
  2. ^ How Neek Lurk Made Money from Melancholia: The Anti Social Social Club founder on building fortmite hype through negativity, TIERNEY FINSTER, Vice Media, March 30, 2016
  3. ^ Neek Lurk Talks Founding Anti Social Social Club in New Interview, Jake Boyer, Highsnobiety, August 9, 2016
  4. ^ "Neek Lurk: Manic Depressive, Sadistic, Masochist". HYPEBEAST. 7 December 2015. Retrieved 2019-10-05.
  5. ^ Anti Social Social Club Acquired by Marquee Brands, LAUREN SHERMAN, Business of Fashion, 26 May 2022
  6. ^ "Anti Social Social Club." Highsnobiety, David Fischer
  7. ^ "Anti Social Social Club SS24 Is Indeed 'Major'." Hypebeast, Elaina Bernstein, 19 Apr. 2024
  8. ^ a b "Anti Social Social Club Not in Style - The Stute". 2018-09-21. Retrieved 2024-02-08.
  9. ^ a b Finster, Tierney (2016-03-30). "Anti Social Social Club | How Neek Lurk Made Money from Melancholia". Amuse. Retrieved 2020-03-31.
  10. ^ Team, Amuse (2020-01-13). "Anti Social Social Club | Kanye West, BTS, Kim Kardashian, and Other Famous Fans". Amuse. Retrieved 2020-03-27.
  11. ^ Spellings, Sarah (2018-07-19). "The Latest Streetwear Accessory Is … a Riot Shield?". The Cut. Retrieved 2024-02-08.
  12. ^ "Anti Social Social Club Reportedly Owes Over 1,000 Customers Their Merchandise". Hypebeast. 2017-09-22. Retrieved 2024-02-08.
  13. ^ "Neek Lurk Knows People Are Upset With ASSC & He's Cool With That". Highsnobiety. 2018-03-09. Retrieved 2024-02-08.
  14. ^ Anti Social Social Club Collaborates With fragment design for Exclusive ComplexCon 2023 Drop, Complex, MARK ELIBERT, 17 Nov. 2023
  15. ^ Anti Social Social Club Collaborates With fragment design for Exclusive ComplexCon 2023 Drop, Complex, MARK ELIBERT, 17 Nov. 2023
  16. ^ Teen Vogue, SARA DELGADO, 10 Dec. 2019, BT21 and ANTI SOCIAL SOCIAL CLUB Announce Second Collaboration
  17. ^ "Anti Social Social Club." Highsnobiety, David Fischer
  18. ^ "Anti Social Social Club SS24 Is Indeed 'Major'." Hypebeast, Elaina Bernstein, 19 Apr. 2024
  19. ^ "Anti Social Social Club." Highsnobiety, David Fischer
  20. ^ "Anti Social Social Club SS24 Is Indeed 'Major'." Hypebeast, Elaina Bernstein, 19 Apr. 2024
  21. ^ Business of Fashion, LAUREN SHERMAN, 26 May 2022, Anti Social Social Club Acquired by Marquee Brands
  22. ^ Business of Fashion, LAUREN SHERMAN, 26 May 2022, Anti Social Social Club Acquired by Marquee Brands
  23. ^ Business of Fashion, LAUREN SHERMAN, 26 May 2022, Anti Social Social Club Acquired by Marquee Brands
  24. ^ Business of Fashion, LAUREN SHERMAN, 26 May 2022, Anti Social Social Club Acquired by Marquee Brands
  25. ^ Business of Fashion, LAUREN SHERMAN, 26 May 2022, Anti Social Social Club Acquired by Marquee Brands
  26. ^ Business of Fashion, LAUREN SHERMAN, 26 May 2022, Anti Social Social Club Acquired by Marquee Brands
  27. ^ Business of Fashion, LAUREN SHERMAN, 26 May 2022, Anti Social Social Club Acquired by Marquee Brands
  28. ^ Teen Vogue, SARA DELGADO, 10 Dec. 2019, BT21 and ANTI SOCIAL SOCIAL CLUB Announce Second Collaboration
  29. ^ Teen Vogue, SARA DELGADO, 10 Dec. 2019, BT21 and ANTI SOCIAL SOCIAL CLUB Announce Second Collaboration
  30. ^ Teen Vogue, SARA DELGADO, 10 Dec. 2019, BT21 and ANTI SOCIAL SOCIAL CLUB Announce Second Collaboration
  31. ^ https://www.highsnobiety.com/tag/anti-social-social-club/ "Anti Social Social Club." Highsnobiety, David Fischer]
  32. ^ Teen Vogue, SARA DELGADO, 10 Dec. 2019, BT21 and ANTI SOCIAL SOCIAL CLUB Announce Second Collaboration
  33. ^ [1] ofamazingspidey. "Anti Social Social Club." 6 July 2021

External links[edit]


Stub icon

This fashion-related article is a stub. You can help Wikipedia by expanding it.

Stub icon

This Los Angeles–related article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Anti_Social_Social_Club&oldid=1222505863"