No Filter: The Inside Story of Instagram

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No Filter: The Inside Story of Instagram
AuthorSarah Frier
CountryUnited States
LanguageEnglish
GenreNon-fiction
PublisherSimon & Schuster
Publication date
14 April 2020
Pages352
ISBN978-1982126803

No Filter: The Inside Story of Instagram is a non-fiction book written by American journalist and author Sarah Frier. Published by Simon & Schuster in 2020, the book presents an in-depth look into the history and inner workings of the popular social media platform, Instagram.[1][2]

Overview[edit]

No Filter: The Inside Story of Instagram offers an exhaustive account of Instagram's journey from a small start-up to one of the world's most influential social media platforms. Frier draws on interviews with Instagram's founders, Kevin Systrom and Mike Krieger, as well as employees, competitors, and users to tell the story of Instagram's creation, growth, and acquisition by Facebook.[3][4][5]

The book delves into Instagram's distinct ethos of crafting beautiful images, which set it apart from other social media platforms. It also explores the influence Instagram has had on global trends in areas such as food, fashion, and travel, and how it has reshaped the nature of celebrity and advertising.[6]

Frier also investigates the tensions that arose after Facebook's acquisition of Instagram in 2012. The book chronicles the struggles for autonomy within the corporate structure of Facebook and the eventual departure of Systrom and Krieger from the company.[7]

Reception[edit]

No Filter received a positive review from The Hindu for its comprehensive and insightful look into the evolution of Instagram. It was praised for its detailed reporting and analysis of the impact of Instagram on society and culture.[8]

The book won the 2020 Financial Times and McKinsey Business Book of the Year Award. In their citation, the judges described "No Filter" as "a compelling saga" filled with "vivid reporting" and "sharp analysis".[9][10]

References[edit]

  1. ^ Bowles, Nellie (2020-04-14). "Scrolling Through the Rise, and Takeover, of Instagram". The New York Times. ISSN 0362-4331. Retrieved 2023-05-15.
  2. ^ "Review | Instagram's story: Fast growth, a $1 billion sale and Facebook's broken pledge". Washington Post. ISSN 0190-8286. Retrieved 2023-05-15.
  3. ^ Jammot, Julie. "Author promises 'No Filter' look at the Instagram story". techxplore.com. Retrieved 2023-05-15.
  4. ^ "Instagram Allowed For Truth To Be Crafted, Despite 'No Filter' Options". NPR. 17 April 2020.
  5. ^ Rodriguez, Salvador (8 April 2020). "Instagram's co-founder ignored suggestions to copy Snapchat's best feature before finally relenting". CNBC. Retrieved 2023-05-15.
  6. ^ "Book Review: 'No Filter: The Inside Story of Instagram'". Fortune. Retrieved 2023-05-15.
  7. ^ Newton, Casey (2020-04-15). "How a new book about Instagram changes our understanding of the founders' departure". The Verge. Retrieved 2023-05-15.
  8. ^ P, Jinoy Jose (2020-08-15). "Jinoy Jose P. reviews No Filter: The Inside Story of Instagram, by Sarah Frier". The Hindu. ISSN 0971-751X. Retrieved 2023-05-15.
  9. ^ "No Filter by Sarah Frier — a compelling tale of app jealousy". Financial Times. 2020-04-09. Retrieved 2023-05-15.
  10. ^ "The inside story of Instagram's rise wins the FT/McKinsey book prize". Financial Times. 2020-12-01. Retrieved 2023-05-15.
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