View Media Group
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| Company type | Private company |
|---|---|
| Industry | Media and Information Services |
| Founded | 2022 |
| Founders | Antony Catalano Alex Waislitz |
| Headquarters | 65 Gwynne Street, , Australia |
Key people | Antony Catalano (CEO) |
| Brands | View; Beevo; Propic; AD Group; thetoday.business; |
| Website | www |
View Media Group (VMG) is an Australian real estate digital media and technology services business comprising a suite of property technology (proptech) assets, headquartered in Melbourne.[1][2]
Proptech assets within the group include consumer portals (View.com.au,[3][4][5][6] & Apartments & Developments), ad tech (Acquire), lead generation, lead management services, media planning and buying (The Today Business), generative AI services (Propic) and propensity models.
History[edit]
View Media Group was founded in August 2022, as a privately held company previously registered as IMP[7].VMG is owned by 20 Cashews Pty Ltd, an entity which is jointly owned 50% by Antony Catalano and 50% by Alex Waislitz’s private Thorney Investment Group and the publicly listed Thorney Opportunities Ltd.[8]
In 2022 VMG acquired the proptech companies The Today Business (TTB),[9][10] and AD Group[11]
Following launch, Seven West Media via its Seven West Ventures subsidiary and ANZ Group Holdings Ltd (ANZ),[12][13][14][15][16][17] obtained equity in VMG. The combined investment from all parties saw the total cash and media spend available to VMG of over $100 million.[9]
Catalano and Waislitz also share joint ownership of Australian Community Media (ACM).[18]
In September 2023, VMG launched a real estate portal, view.com.au.[6]
References[edit]
- ^ "Antony Catalano, Alex Waislitz announce launch of View Media Group (VMG) and investment from Seven West Media". Canberra Times. 18 August 2022.
- ^ "Antony Catalano and Alex Waislitz announce the launch of View Media Group (VMG) and investment from Seven West Media". View Media Group (Press release).
- ^ "Catalano and Waislitz's venture set to buy out View.com.au". AFR.
- ^ "Antony Catalano's View Media Group launches real estate portal". MediaWeek. 28 September 2023.
- ^ "View Media Group launches consumer real estate portal: View". The New Daily (Press release).
- ^ a b "View Media Group launches new real estate portal to rival Domain and REA - with free listings for vendors". 7News. 27 September 2023.
- ^ "Antony Catalano's View Media Group secures investment from ANZ". Mumbrella. 5 February 2023.
- ^ "View Media Group launches and confirms investment from Seven West Media". MediaWeek. 18 August 2022.
- ^ a b "Catalano's View Media Group acquires The Today Business - AdNews". www.adnews.com.au.
- ^ "Catalano's View Media Group closes deal on proptech company, The Today Business". Mumbrella. 4 October 2022.
- ^ "Antony Catalano's View Media Group acquires apartments and developments marketing and tech company AD Group". Canberra Times. 2 November 2022.
- ^ "Antony Catalano's View Media Group secures investment from ANZ". Mumbrella. 5 February 2023.
- ^ "ANZ went house hunting at Domain, bought at View Media". AFR. 2 February 2023.
- ^ "ANZ invests in View Media Group". ANZ (Press release).
- ^ "ANZ Group Holdings Ltd (ANZ) has invested $50 million into VMG". ACM (Press release).
- ^ "ANZ boosts proptech access with $50m investment". Nextmedia.
- ^ "ANZ tips cash into Catalano's View Media as it eyes digital mortgages". SMH. 6 February 2023.
- ^ "Waislitz and Catalano's ACM investment unveiled". AFR. 8 July 2019.