Social Marketing Company

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For other uses, see SMC.

Social Marketing Company
Company typeNonprofit PLC
Founded1974 (1974) in Dhaka, Bangladesh
Headquarters
Dhaka
,
Bangladesh
Key people
Siddiqur Rahman Choudhury (Chairman)
Websitesmc-bd.org

Social Marketing Company (aka SMC) is a Bangladeshi non-profit organisation[1] which offers education and products for family planning, maternal and child health, and prevention of sexually transmitted diseases (STD) and AIDS. It is the largest social marketing company in Bangladesh.[2]

Early history[edit]

The Social Marketing Project was initiated in 1974[1] when AI.D./Washington, at the request of the Government of Bangladesh, contracted for a two-year program to distribute non-clinical contraceptives throughout the country. A sole-source contract was awarded to Population Services International (PSI), which then signed an agreement with the Government of Bangladesh establishing the activity as a parasternal one, with a project council serving as the board of directors.[3] In 1990, it became a company governed by a board of directors made out of volunteers.[4] AKM Shamsuddin was the founding managing director of the company.[5] Mohammad Mahbubuzzaman was the founding chairman of the company.[6] The council was chaired by the secretary of Health and Family Planning and contained representatives of the government, the private sector, and the international non-profit sector.

Social Marketing Company created SMC Enterprise Limited as a for profit venture in 2014.[3] The SMC Enterprise Limited will distribute the products of Social Marketing Company funnel profits to the Social Marketing Company.[4] It runs awareness programs on menstrual health.[7]

Toslim Uddin Khan was appointed acting Managing Director of Social Marketing Company in September 2022.[8]

Board of directors[edit]

Name Profession Position Reference
Waliul Islam Civil servant Chairman [9]
Muhammed Ali Civil servant Director [9]
Md. Siddique Ullah Civil servant Director [9]
Aftab ul Islam Businessman Director [9]
Muhammed Farhad Hussain Banker Director [9]
Farhana Dewan Gynecologist Director [9]
Jahir Uddin Ahmed Civil servant Director [9]
Yasmin Hemayet Ahmed Non-profit administrator Director [9]
Ahmed Mushtaque Raza Chowdhury Academic Director [9]
Toslim Uddin Khan Company official Managing Director of Social Marketing Company [9]
Abdul Haque Company official Managing Director of SMC Enterprise Limited [9]

Products[edit]

SMC markets a variety of non-clinical (oral pills- Femicon, Minicon, Norette-28,Femipil,Ovacon Gold, Mypil, SmartPill & SmartPill Light and condoms – Raja, HERO, Panther, Sensation,U&ME,Xtreme & Amore) and clinical (Injectable "SOMA-JECT" & Sayena Press) contraceptives.[3]

The WHO-formula based packaged oral rehydration salt brand marketed by SMC is ORSaline-N. SMC extended its line of oral rehydration salt by introducing BNF – based flavored ORS brand 'ORSaline Fruity' in August 2003. It produced 60 percent of the oral saline in the Bangladeshi market in 2008.[10]

In May 2008, SMC introduced a small sachet of micronutrient powder, popularly known as 'Sprinkles", in the brand name of "MoniMix" to address childhood Iron deficiency anemia (IDA).[11] It also started marketing Zinc dispersible tablets in September 2008 to reduce the severity of diarrhea in children under 5. As part of its maternal and neonatal health programme, SMC launched Safe Delivery Kit branded as "Safety Kit" in 2008 to ensure clean child delivery at a household level.

Condoms (brand)[edit]

Brand Product Launch
Raja Plain Latex condom 1974
Sensation Classic
Chocolate
Strawberry 		1992
Panther Dotted latex condom 1983
U&ME Colors
Long love
Anatomic 		2005
Hero Plain latex condom 2006
Xtreme 3 in 1
Ultra Thin 		2014
Amore Gold
Black 		2017

Sales network[edit]

More than 100 men-strong sales force of SMC distribute products to the far-flung stockist and retail outlets promptly and regularly.

SMC covers more than 240,000 outlets each year directly through its sales network. In addition, numerous other retailers take supplies from the stockists.

See also[edit]

References[edit]

  1. ^ a b Sarwar A Chowdhury (8 March 2015). "SMC to launch for-profit venture to fund social projects". The Daily Star. Retrieved 8 August 2018.
  2. ^ Bashir, Farasha (16 November 2019). "Diarrhoeal disease treatment: Bangladesh's celebrated success story". The Daily Star. Retrieved 19 October 2022.
  3. ^ a b c "SMC | SMC History". www.smc-bd.org. Retrieved 19 October 2022.
  4. ^ a b Chowdhury, Sarwar A. (14 August 2014). "SMC to launch for-profit venture to fund social projects". The Daily Star. Retrieved 19 October 2022.
  5. ^ "Performance-based pay key to sound corporate culture". The Daily Star. Retrieved 19 October 2022.
  6. ^ Zaman, Md Ahsan-uz (4 March 2021). "An illustrious civil servant and social worker". The Daily Star. Retrieved 19 October 2022.
  7. ^ Habib, Ahsan (8 March 2020). "Sanitary napkins still unaffordable for a majority". The Daily Star. Retrieved 19 October 2022.
  8. ^ "Toslim SMC's acting MD". The Daily Star. 4 September 2022. Retrieved 19 October 2022.
  9. ^ a b c d e f g h i j k "SMC | Board of Directors of SMC". www.smc-bd.org. Retrieved 19 October 2022.
  10. ^ Zannat, Mahbuba (25 April 2008). "Saline price spikes on diarrhoea spurt". The Daily Star. Retrieved 19 October 2022.
  11. ^ "SMC launches micronutrient programme". The Daily Star. 15 May 2008. Retrieved 19 October 2022.
  12. ^ Nath, Dhiraj Kumar (21 April 2008). "Health policy for achieving MDGs". The Daily Star. Retrieved 19 October 2022.

Further reading[edit]

External links[edit]

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