Tira (cosmetics)
 | |
| Company type | Private |
|---|---|
| Industry | |
| Founded | April 5, 2023 |
| Founder | Isha Ambani |
| Headquarters | |
Area served | India |
Key people | Isha Ambani (executive director) |
Number of employees | 200+ (2023) |
| Parent | Reliance Retail (a subsidiary of Reliance Industries) |
| Website | Official website |
Tira is an omnichannel beauty retail platform headquartered in Mumbai, India.[1][2] It is owned by Reliance Retail, a subsidiary of Reliance Industries,[3] and is headed by Isha Ambani, who serves as the executive director and is the daughter of Mukesh Ambani.[4][5][6]
Name[edit]
The name tira has been inspired by the goddess Rati, who symbolize love, passion and beauty.[7]
History[edit]
In 2021, Statista's global market research report noted that India ranked fourth in revenue from the beauty and personal care market, following the US, China, and Japan, with a projected 18.2% growth in online sales in the upcoming years. In October, 2022, Business Standard reported that "Reliance Retail was planning to launch its own beauty platform, under the name ‘Tira Beauty’. The business would also open stores in early 2023 with Jio World Drive in Mumbai as a first store location. The brand also planned an online launch for its retail concept."[8][9]
In February 2023, Reliance Retail launched Tira as an e-commerce platform, with an app, a website, and a store spanning 4300 square feet.[10] The app became operational in over 100 cities, and the first retail store was opened in the Jio World Drive mall in Mumbai.[1][11][2]
In September 2023, South Korean beauty and cosmetics conglomerate Amorepacific Corp formed a partnership with Reliance Retail.[12][13] Tira expanded its presence with two additional stores in Bengaluru and Pune.[14] Its other stores are located in cities including Mumbai, New Delhi, Hyderabad, and Chennai.[15]
Campaign[edit]
Tira recently launched its first campaign, titled 'For Every You,' with Kareena Kapoor Khan, Kiara Advani, and Suhana Khan.[16]
See also[edit]
References[edit]
- ^ a b Dhanrajani, Rachna Manojkumar (2023-04-13). "How is Reliance's beauty platform Tira different from Nykaa?". Business Today. Retrieved 2024-03-12.
- ^ a b Bhatia, Vinita (1 May 2023). "Outlook Business". Outlook Business. Retrieved 2024-03-12.
- ^ "Ambani's Reliance partners Sephora for India in latest beauty push". Reuters.
- ^ "With the launch of Reliance' beauty brand 'Tira', here's all about Isha Ambani's leadership role; know how she is breaking the gender gap and spearheading Reliance's success". Financialexpress. 2023-09-17. Retrieved 2024-03-12.
- ^ Shashidhar, Ajit (2023-06-02). "After Tira, Reliance is piloting Blush Lace, a beauty-cum-lingerie format for masses". www.fortuneindia.com. Retrieved 2024-03-12.
- ^ Sampath, Vineetha (2023-04-13). "Reliance's Tira is unlikely to outshine Nykaa, at least for now". mint. Retrieved 2024-03-12.
- ^ "Reliance Retail launches omni-channel beauty retail platform Tira for beauty products". CNBCTV18. 2023-04-05. Retrieved 2024-04-10.
- ^ "Arvind Fashions to sell Sephora retail division to Reliance for Rs 99.02 cr". Business Standard.
- ^ "Reliance Retail in beauty, personal care biz with Tira". mint. 2023-04-06. Retrieved 2024-03-12.
- ^ "Reliance Retail takes on Nykaa, launches omni-channel beauty product platform Tira". The Economic Times. 2023-04-18. ISSN 0013-0389. Retrieved 2024-03-12.
- ^ Krishnan, Janaki (2023-04-05). "Reliance Retail launches first beauty store Tira in Mumbai, plans to expand across 100 cities". BusinessLine. Retrieved 2024-03-12.
- ^ Sen, Sesa (2023-09-18). "Korean Cosmetics Giant Amorepacific Partners With Reliance's Tira For Expansion". NDTV Profit. Retrieved 2024-03-12.
- ^ "How Reliance-owned beauty retail platform Tira competing with rival brands, ET NOW explains". The Economic Times. 2023-04-18. Retrieved 2024-03-12.
- ^ Sarkar, Gargi (2023-05-06). "How Reliance's Tira Could Snatch Nykaa's Beauty Crown In India". Inc42 Media. Retrieved 2024-03-12.
- ^ Anupam, Suprita (2023-07-25). "Nykaa Faces Uphill Beauty Battle: Can It Fight Off Tata CLiQ And Reliance Tira?". Inc42 Media. Retrieved 2024-03-12.
- ^ "As Tira Beauty announces Kareena Kapoor Khan, Kiara Advani, and Suhana Khan as the faces of their latest campaign, Vogue chats with the trio". Vogue India. 2023-09-01. Retrieved 2024-03-12.