Vector Meldrew

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Vector Meldrew is a British artist and creative executive. He was a former lecturer at the Swedish design institute Hyper Island, and the creator of grime website RWD Magazine, as well as the associated RWD forum. He is an established crypto artist and has auctioned his work at Bonhams.[1][2]

Career[edit]

UK Grime scene[edit]

In 2001, Vector became founding member of RWD Magazine created to push UK garage, grime and dubstep, and RWD became the first platform to champion grime music and feature UK artists Dizzee Rascal, Skepta and Tinchy Stryder.[3][4][5][6][7]

During this period the website received London Business of the Year, UK Garage Awards : Best Website 2002 and Sidewinder Peoples Choice Awards : Best Magazine 2003 "Ernst & Young Future 100" Award in 2011.[8]

Channel U commissioned Vector's first animation series working in collaboration with Matt Mason (writer) and Julian Johnson (Art). Taking hints from underground music culture and the intersection between UK Garage and Grime, the 3 episode web series[9] was shortly co-signed by Missy Elliott after her PR team asked to feature the artist as part of the campaign for her hit single 'Work It'.[10][11][12] The series then acquired a 6-episode deal on Channel U[13] (now named Total Country) and recorded a music video with UK Garage producer 'Sticky'[14][15] known for hits such as Ms Dynamite's track (also named) 'Boo'. Music publication Ransom Note cited the series as the first 'grime comedy' saying it was 'essentially a proto(type) version of People Just Do Nothing" [16]

James Bond - GoldenEye[edit]

Vector worked as a motion graphics director with video game developer Eurocom , commissioned by Activision to work with the James Bond franchise to develop GoldenEye 007 and 007 Legends.[17]

From 2009 to 2013 Vector worked as a freelance consultant providing strategy for various fashion brands [18] creating campaigns such as the 'adidas About to Blow London Olympics 2012' campaign featuring Tinie Tempah and Mo Farah.[19] He created a handful of films entitled 'Monotone' 'Monkey Business' and 'Do Not Feed The Horses'. Screenings include : AniFest, Resfest, British Film Council and Channel Frederator[20][21][22][23][24] The business school Hyper Island recruited Vector between 2014–2017 to teach 'storytelling' to the motion creative course in Stockholm/Karlskrona.[25]

Dubstep / EDM[edit]

Vector was responsible for design collaborations with dubstep / techno artists such as Appleblim, Headhunter, Pinch, Komonazmuk, Joker (Kapsize) and 2562.[citation needed] The most notable being an Audio Visual live show with Headhunter (Tempa) now called Addison Groove.[26][27] He also directed music videos for Appleblim and Addison Groove.[28][29] The most notable was 'Changa' which premiered on the Adult Swim YouTube Channel [30] and gained official selection status and was nominated for awards at Aesthetica, London Short Film Festival, Berlin Music Video Awards, The Smalls, Stockholm Independent Film Festival.[31] His work has been mentioned in books including: Dubstep Graphics[32][33] and Contemporary Colour Theory.[34][35] Artwork has been featured in Vice [36] Adult Swim [37] Tech Crunch [38] and includes collaborations with musician Tinie Tempah.[39]

Digital art / Crypto Art[edit]

In 2021 this led to an auction at Bonhams[40][41] as part of a (now known to be fake) art residency created by some traditional art world grifters. [42][43] He also launched a street art treasure hunt to for an art activity during the pandemic [44][45][46] Art auctioneer Simon De Pury described the residency on a podcast with ArtNet.[47] On April 5, 2022, Vector appeared on the popular talk show Waxing Lyrical, with fellow NFT artist Waxbones.

References[edit]

  1. ^ "Bonhams".
  2. ^ "Bonhams".
  3. ^ Mason, Matt (5 May 2009). The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism. Simon and Schuster. ISBN 9781416532200.
  4. ^ Pattenden, Siân (31 May 2012). How To Make it in the Music Business. Random House. ISBN 9781448132447.
  5. ^ Collins, Hattie; Rose, Olivia (8 September 2016). This is Grime - Hattie Collins. Hodder & Stoughton. ISBN 9781473639294.
  6. ^ Collins, Hattie (2016). This is Grime. Hodder & Stoughton. ISBN 9781473639270.
  7. ^ "At the forefront of digital art with Vector Meldrew".
  8. ^ "RWD WINS AT THE SIDEWINDER & NSC PEOPLES CHOICE AWARDS »". Archived from the original on 30 June 2004.
  9. ^ "RWDmag Booo Krooo Page". Archived from the original on 17 December 2002.
  10. ^ Mason, Matt (2008). The Pirates Dilemma. US / UK: Penguin Books. pp. 215–218. ISBN 9780141920634.
  11. ^ "RWDmag Web Archive". RWDMAG. 2002. Archived from the original on 22 November 2002.
  12. ^ "THE BOOO KROOO WORK IT!". RWDmag. Archived from the original on 30 June 2004.
  13. ^ "RWDmag Booo Krooo". RWDmag. Archived from the original on 22 April 2004.
  14. ^ "Sticky on Ninja Tune". Ninja Tune.
  15. ^ "The Boo Kroo Theme Music Video". YouTube. 2003.
  16. ^ "Gone To A Rave: An Incomplete History Of Grime Comedy". 20 August 2021.
  17. ^ "James Bond Goldeneye". November 2010.
  18. ^ "Ravensbourne".
  19. ^ "adidas - About to Blow".
  20. ^ "MONKEY BUSINESS (2007)". Archived from the original on 31 December 2008.
  21. ^ "Monkey Business, A Channel Frederator Featured Film!". Archived from the original on 2 January 2009.
  22. ^ "MONOTONE (2006)". Archived from the original on 31 December 2008.
  23. ^ "British Film Council Monkey Business".
  24. ^ "British Film Council - Monotone".
  25. ^ "Hyper Island student animations 2014: Watch 13 brilliant short animated films created with Dazzle Ship and Echoic".
  26. ^ "Headhunter LIVE with VJ". YouTube.
  27. ^ "Addison Groove's new funk-filled 'Changa' music video".
  28. ^ "Lose Your Mind with the Warped and Wonderful Video for Addison Groove's "Changa"". 22 February 2017.
  29. ^ "Dive into a trippy 3D world with his latest video for Addison Groove".
  30. ^ "Addison Groove - Changa (MUSIC VIDEO) | Adult Swim". YouTube.
  31. ^ "Addison Groove".
  32. ^ "DUBSTEP GRAPHICS".
  33. ^ Tàpies, Xavier A. (July 2014). DUBSTEP GRAPHICS. Graffito Books Ltd. ISBN 978-1909051119.
  34. ^ Bleicher, Steven (25 July 2012). Contemporary Color Theory. Cengage Learning. ISBN 978-1111538910.
  35. ^ Bleicher, Steven (2011). Contemporary Color: Theory and Use. CENGAGE Delmar Learning; International edition. ISBN 9781111538910.
  36. ^ Vice. "Vector Meldrew Vice".
  37. ^ Adult Swim. "Adult Swim". YouTube.
  38. ^ "Tech Crunch". 15 March 2021.
  39. ^ "Groundbreaking NFT Art Residency To Launch In The French Riviera This June". Harper's Bazaar Arabia. 29 June 2021.
  40. ^ "Bonhams Vector Meldrew 1".
  41. ^ "Bonhams Vector Meldrew 2".
  42. ^ "Groundbreaking NFT Art Residency To Launch In The French Riviera This June".
  43. ^ "Inside the 'world's first NFT residency': two artists, Tinie Tempah, and a mansion on the French Riviera". 22 June 2021.
  44. ^ "NFT ART". 15 March 2021.
  45. ^ "Vector Meldrew • Artist Spotlight".
  46. ^ "The future of the art world".
  47. ^ "vector meldrew simon de pury".
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