Cliff Lerner

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Cliff Lerner
Born
Clifford Lerner
Alma materCornell University
Occupation(s)Entrepreneur, CEO, author
Years active2000–present
Websiteexplosive-growth.com

Cliff Lerner is an American entrepreneur, author and media personality. He is best known as the co-founder and former CEO of Snap Interactive, a software and social media company which created one of the first applications on Facebook.[1] Snap Interactive creates online dating applications including, FirstMet.com (previously AreYouInterested) and, The Grade.[2] Snap interactive went public in 2006.[3]

Early life and education[edit]

Lerner grew up in Long Island, and lives in Manhattan, New York. He attended Cornell University where he received a B.S. in Applied Economics & Business Management in 2000.[4]

Career[edit]

Lerner started at Lehman Brothers as an analyst in the equities division from 2000 to 2005. In 2005, he left Lehman to start eTwine Inc and launched an online dating site IamFreeTonight.com.[5] Lerner served as president, chairman, and CEO of Snap Interactive from 2005 – 2016 before merging with AVM Software (owners of Paltalk).[6] Under his leadership, SNAP's revenue grew 4,412 percent from 2007 to 2011.[7]

AreYouInterested[edit]

In 2007, Lerner launched the AreYouInterested (AYI) application on the Facebook platform.[8] The website surpassed 10 million users within a year and became the top grossing app on iTunes App Store.[9]

In 2007, eTwine Holdings, Inc., changed its name to Snap Interactive. In 2010, AreYouInterested surpassed 70 million users and was having over 50,000 users per day. In 2016, AreYouInterested was rebranded as FirstMet.com.[10]

The Grade[edit]

In 2014, Snap launched The Grade, another dating app.[11] The application gained attention from The Wall Street Journal[12] and Vogue, was considered an alternative to Tinder.[13]

Author[edit]

In 2017, Cliff published Explosive Growth – A Few Things I Learned Growing To 100 Million Users and Losing $78 Million.[14] The book tells the story of Snap Interactive while teaching startups how to achieve faster growth.[15] It became #1 best-seller on Amazon in the Public Relations category.[16] The book was recognized as a Top 5 Business Book on Growth Hacking.[17]

Honors[edit]

References[edit]

  1. ^ Konrad, Alex. "Facebook's Mobile Ads May Actually Work--At Least For Dating Apps". Forbes. Retrieved 2018-01-01.
    - Axler, Ben (2012-02-01). "Snap Interactive: Facebook's Fast Growing And Most Undervalued Social Media Company". Seeking Alpha. Retrieved 2018-01-01.
    - "New dating app will help weed out the creeps". New York Post. 2014-11-16. Retrieved 2018-01-01.
  2. ^ Axler, Ben (2012-02-14). "The Business of Online Dating". Seeking Alpha. Retrieved 2018-01-04.
  3. ^ "Hotlist & SNAP Interactive to Ring The NASDAQ Stock Market Opening Bell (NASDAQ:NDAQ)". NASDAQ. Retrieved 2018-01-01.
  4. ^ "Clifford Lerner, Snap Interactive Inc: Profile & Biography". Bloomberg. Retrieved 2018-01-01.
  5. ^ "In online dating, Duke ranks No. 8". The Chronicle. Retrieved 2018-01-01.
    - "Online dating sites experience serious success". The Chronicle. Retrieved 2018-01-01.
  6. ^ Ostrow, Adam. "NYC Startup Scene Celebrated in 2012 Calendar". Mashable. Retrieved 2018-01-01.
    - "12 Months of Startups: Silicon Alley Gets Its Own Calendar". Observer. 2011-12-15. Retrieved 2018-01-01.
    - "Snap Interactive, Inc. (STVI) to Merge with Paltalk". StreetInsider.com. Retrieved 2018-01-01.
  7. ^ "Snap Announces Mobile Growth and a #1 Top Grossing Ranking in the iTunes App Store". news.sys-conaccess-date=2018-01-01.
    - "SNAP Interactive Ranked the 36th Fastest Growing Company in North America on Deloitte's 2012 Technology Fast 500". PR Newswire. Retrieved 2018-01-01.
  8. ^ News, Bloomberg (2010-12-24). "Facebook friends in search of romance drive growth of dating application". Los Angeles Times. ISSN 0458-3035. Retrieved 2018-01-02. {{cite news}}: |last= has generic name (help)
  9. ^ "Snap Interactive's Facebook Gamble Pays Off". International Business Times. 2011-12-14. Retrieved 2018-01-02.
  10. ^ Bailey, Rex (2017-12-17). "Clifford Lerner Sells 7,145 Shares of Snap Interactive Inc (STVI) Stock". Week Herald. Retrieved 2018-01-02.
  11. ^ "A New Dating App Gives You A Letter Grade For Poor Online Behavior". Business Insider. Retrieved 2018-01-02.
  12. ^ Wells, Georgia (2015-10-02). "What's Really Hot on Dating Sites? Proper Grammar". The Wall Street Journal. ISSN 0099-9660. Retrieved 2018-01-02.
  13. ^ "Swiped Out: 7 Dating App Alternatives to Tinder". Vogue. Retrieved 2018-01-02.
  14. ^ Lerner, Cliff (2017-11-06). Explosive Growth - A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million: The Ultimate Playbook For Startup Founders in Entrepreneurship, ... Leadership, Marketing, PR, & More. Clifford Ventures Corporation.
  15. ^ "About The Explosive Growth Book & Its Author Cliff Lerner". explosive-growth.com. Retrieved 2018-01-02.
    - "Explosive Growth 10x by Cliff Lerner". 9 Musesnews. 2 January 2018. Retrieved 2018-01-04.
  16. ^ "Amazon Best Sellers: Best Public Relations". www.amazon.com. Retrieved 2018-07-19.
    - "Cliff Lerner Turned His Business Failures into the Entrepreneurship Playbook". Scribe Writing. 2018-07-14. Retrieved 2018-07-19.
  17. ^ Balkhi, Syed (2018-08-21). "Want to Be a Growth-Hacker? You Need to Read These Growth-Hacking Business Books". Entrepreneur. Retrieved 2019-06-25.
  18. ^ "Hotlist & SNAP Interactive to Ring The NASDAQ Stock Market Opening Bell (NASDAQ:NDAQ)". NASDAQ. Retrieved 2018-01-02.
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