Vitrue, Inc.
 | This article contains content that is written like an advertisement. (August 2012) |
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| Industry | social media publishing software |
|---|---|
| Founded | May 2006 |
| Founder | Reggie Bradford |
| Successor | Oracle Corporation  |
| Headquarters | Atlanta |
| Products | software-as-a-service (SaaS) |
| Services | Publishing, management, moderation & measurement of customer relations across the social web |
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Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.
Vitrue Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners.[1] The company offers software and services to manage customer relations across the social web.
Working in partnership with Facebook as one of the "Preferred Developer Consultants[2]" , virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, they released Vitrue Tabs, which added module tools and a way for marketers to target and segment content to their communities geographically.
Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006.[3] As of 2011[update], Virtue is undergoing global expansion.[4]
On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.[5]
Competitors in the space include Hearsay Social and Social Ware.[6]
References[edit]
- ^ "Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform". May 8, 2006. Archived from the original on January 16, 2008. Retrieved September 12, 2009.
- ^ "Facebook Creates List of "Preferred Developer Consultants"".
- ^ "User-Created Ad Technology Developer Vitrue Raises $2.2 Million". Digital Media Wire. May 8, 2006.
- ^ "Vitrue Expands into Four Additional U.S. Markets".
- ^ * "Oracle Buys Vitrue".
- ^ Takahashi, Dean (July 28, 2011). "Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media". The New York Times. Retrieved October 5, 2011.