TextMagic

Textmagic AS
Company type	Public company
Traded as	Nasdaq Baltic: MAGIC
Industry	Mobile communication
Founded	2001; 23 years ago; United Kingdom
Founder	Dan Houghton
Headquarters	Estonia
Area served	US, UK, Canada, Australia, Europe
Key people	Priit Vaikmaa (CEO); ; Kärtu Vaikmaa (COO); Eduard Tark (CPO); Ioana Sima (CMO); Dmitry Stanulevich (VP of Engineering);
Products	A2P SMS service; ; Customer engagement software;
Revenue	€10.9 million (2021)
Total equity	€79.9 million (Jan 2021)
Number of employees	45
Website	https://www.textmagic.com/

Textmagic is a SaaS-based A2P messaging service that allows SMBs to connect with their customers via two-way SMS messages, online texts, gateway SMS via email, SMS software for desktop, and SMS distribution lists.

Textmagic is operated by Textmagic AS, a publicly-traded company with its headquarters in Estonia.

History[edit]

Textmagic was founded in 2001 by Dan Houghton in the United Kingdom.^[1] In 2013, Monday Media OÜ, a holding company of Estonian tech executive Priit Vaikmaa, acquired 55% of Textmagic Ltd.^[2]

The company's shares were sold in an initial public offering, with the first day of trading 15 December 2021.^[3]

As part of the IPO, Textmagic aimed to raise up to €2.5 million via the issue of up to 500,000 new ordinary shares. Altogether, 15,410 investors subscribed for 9,896,434 shares, totalling €49.5 million.^[4]

The IPO established Textmagic as the locally listed Estonian firm with the largest number of shareholders,^[5] with an oversubscription rate of 19.8.^[6]

References[edit]

^ "UK-Based SMS Company Founded in 2001". Textmagic.com. 2014-06-20. Retrieved 2016-01-18.
^ "Nordic CF Advisory » Estonian CEO acquired British mobile marketing company Textmagic". Nordicadvisory.com. 8 July 2013. Retrieved 2016-01-18.
^ "Textmagic AS stock and share news".
^ "Results of the Initial Public Offering of Shares of Textmagic AS".
^ "Results of the Initial Public Offering of Shares of Textmagic AS".
^ "Results of the Initial Public Offering of Shares of Textmagic AS".

[1] "UK-Based SMS Company Founded in 2001". Textmagic.com. 2014-06-20. Retrieved 2016-01-18.

[2] "Nordic CF Advisory » Estonian CEO acquired British mobile marketing company Textmagic". Nordicadvisory.com. 8 July 2013. Retrieved 2016-01-18.

[3] "Textmagic AS stock and share news".

[4] "Results of the Initial Public Offering of Shares of Textmagic AS".

[5] "Results of the Initial Public Offering of Shares of Textmagic AS".

[6] "Results of the Initial Public Offering of Shares of Textmagic AS".

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History[edit]

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