Vennli

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Vennli, Inc.
Company typePrivately held company
IndustryMarketing Technology SaaS
Founded2013
FoundersGary Gigot, Joe Urbany
Headquarters
Key people
Mary Claire Mandeville, CEO

Melissa Kavanagh, CFO

Amy Coughlin, VP, Client Services
Websitevennli.com

Vennli (/ˈvɛnli/) is a privately held[1] Indiana based company[2] focused on driving the creation and execution of growth strategies.[3] The company’s SaaS product suite centers on building growth cases – strategic and tactical plans for growth in specific market segments defined by customer segment and competitor options. The Vennli strategy model[4] has been implemented and executed at hundreds of organizations across a variety of dynamic markets around the world.

History[edit]

Vennli was founded in 2013 upon a strategy model developed by co-founder Joe Urbany, a marketing professor from the University of Notre Dame, and co-founder Gary Gigot, whose background includes technology marketing and venture capital at firms such as Microsoft, Visio, and Frazier Technology.[5] Vennli launched the platform in 2014 with a fully functional application.[6] In the summer of 2014, Vennli conducted a beta introduction with over 80 customers – spanning company size, industry, and type. Currently, over 100 clients have applied the platform to their growth challenges (this is in addition to the 800+ Notre Dame Executive MBA students who have applied the model to business challenges over the past decade).

References[edit]

  1. ^ "South Bend Company Secures Funding - Newsroom - Inside Indiana Business with Gerry Dick". insideindianabusiness.com. Retrieved 2014-08-18.
  2. ^ "Tech firm gets downtown spot". business.nd.edu. Retrieved 2014-08-18.
  3. ^ "Software company ready to launch - South Bend Tribune: Business". southbendtribune.com. Retrieved 2014-08-18.
  4. ^ Urbany, Joel E. (November 2007). "Strategic Insight in Three Circles - Harvard Business Review". Harvard Business Review. hbr.org. Retrieved 2014-08-18.
  5. ^ "Vennli Wins Tech Services Award for IT to Support Go-to-Market // News // Mendoza College of Business // University of Notre Dame". Archived from the original on 2015-05-26. Retrieved 2015-05-19.
  6. ^ "Vennli Releases 2.0 Version of SaaS Business Strategy Platform".