Jürgen Knauss

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Jürgen Knauss
Born
Jürgen Knauss

(1938-03-14) March 14, 1938 (age 86)
NationalityGerman
Other namesYussof Knauss
Occupation(s)Entrepreneur, Marketer and Photographer
Known forMcDonald's slogan i'm lovin' it

Jürgen Knauss (born March 14, 1938) is a German entrepreneur, marketer and photographer.

Personal life[edit]

Knauss was born in Darmstadt in 1938.[1] He became a trained typesetter and studied graphics.[2]

Knauss is married to the publisher Claudia Knauss.[3]

Career[edit]

Ray Kroc and Jürgen Knauss

At the beginning of his career, Knauss worked for a printing company in Brazil. After he met Friedrich W. Heye in 1964, he started working as a layout consultant for Heye Verlag. In 1971, Knauss met the founder of McDonald's Ray Kroc in Munich, which led to a 40 year long marketing partnership.[4][5] Knauss became managing director of the advertising agency Heye & Partner in 1974. In 1984, he was appointed board member of Needham Worldwide (today DDB).[2] After F.W. Heyes death in 1988, Knauss and his wife Claudia took over Heye Verlag in 1989.[1]

In 2003, Knauss and his agency developed the McDonald's slogan i'm lovin' it (German Ich liebe es), which won a worldwide competition between 14 agencies; he is best known as the inventor of this slogan.[6][7][8]

He resigned as CEO of the company in 2007 and served as chairman until 2014.[9]

In 2014, Knauss founded the publishing house +Knauss Verlag with his wife Claudia; he appears in the publications as Yussof Knauss.[10] 2015 they opened the workspace +Knauss Werkraum in Munich.[2][11][12] A part of his photographic work is shown in exhibitions.[13]

Awards[edit]

McDonalds Excellence Award 2005
  • 1994: Man of the Year from Deutsche Werbeindustrie[14]
  • 2005: Hamburger Food Service Award[15]
  • 2007: Charlie Bell Award from McDonald's,[16]
  • 2016: Deutscher Fotobuchpreis Bronze (German photobook prize), for his photography book Burma/Myanmar – Im Fluss der Langsamkeit .[17]
  • 2018: Deutscher Fotobuchpreis Bronze (German photobook prize), for his photography book S.T.I.L.L.E.[18]

Publications[edit]

  • C. Knauss, J. Knauss, F. W. Heye, H. Valinue, H. Marceau: Mordillo Jubiläumsbuch, 1997. ISBN 978-3895297137
  • J. Knauss, Sueddeutsche Zeitung, Münchner Literaturhaus: München inspiriert, Heye & Partner 2008.
  • Jürgen Knauss, Jan Knauss: Deutsche See: FAMILY OF FISCH, +KNAUSS München, Hamburg 2011. ISBN 978-3-8401-1758-9
  • J. Knauss: Das Viertel (Glockenbachviertel, Isarvorstadt, Gärtnerplatzviertel München), German, Heye & Partner, 2013.
  • C. Knauss, J. Knauss: Burma /Myanmar: Im Fluss der Langsamkeit, German, +KNAUSS Verlag, November 2014. ISBN 978-3000469572
  • C. Knauss, J. Knauss, et al.: S.T.I.L.L.E.: Ein Buch, das fotografisch, literarisch und musikalisch zum Flanieren durch das Universum der Stille einlädt, German, +KNAUSS Verlag, October 2017. ISBN 978-3000566394
  • Jürgen Knauss, Jan Knauss, M. Lange: 24 Stunden BayArena 04, +KNAUSS Werkraum, München 2017.

See also[edit]

References[edit]

  1. ^ a b Süddeutsche Zeitung. "Makellose Ästhetik" (in German).
  2. ^ a b c "Marken, Mut, Mist & Motivation - vom Werbung machen" (in German).
  3. ^ "Keine Freundin des Flachwitzes" (in German). 2004-06-01.
  4. ^ goy (2003-06-14), "Was haben wir gelacht - McDonald's wird heiter", DIE WELT (in German), retrieved 2020-02-24
  5. ^ Journal, Erin White and Shirley LeungStaff Reporters of The Wall Street (2003-08-06). "How Tiny German Ad Agency Landed McDonald's Campaign". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-03-03.
  6. ^ Kim Bhasin; Patricia Laya. "13 Ads That Made McDonald's An American Icon". Business Insider.
  7. ^ "Heye & Partner-Chef darf weltweit für den Hamburger werben: Deutsche gewinnen McDonald's-Etat". Handelsblatt (in German).
  8. ^ DER SPIEGEL: Weltweite Kampagne: McDonald's versucht es mit Liebe - DER SPIEGEL - Wirtschaft. Retrieved February 2020.
  9. ^ Werben & Verkaufen (2012-09-05). "Kreativchef Mathias Jahn verlässt Heye Group | W&V" (in German).
  10. ^ Claudia and J. Knauss: Burma /Myanmar: Im Fluss der Langsamkeit, German, +KNAUSS Verlag, November 2014. ISBN 978-3000469572
  11. ^ Zeitung, Süddeutsche. "Liebeserklärung auf Papier". Süddeutsche.de (in German). Retrieved 2020-03-03.
  12. ^ Burma/Myanmar – Im Fluss der Langsamkeit „Das milde Lächeln der inneren Einkehr“ FAZ 24.12.2014
  13. ^ "Exhibition Bye Bye Berlin - Podbielski Contemporary | ART at Berlin". ART at Berlin | Contemporary Art | Ausstellungen | Galerien | Museen | Galerieführer | Kunst | Map. 2018-02-05.
  14. ^ "HORIZONT Award: Alle Preisträger seit 1983" (in German).
  15. ^ "Hamburger Foodservice Preis 2005 verliehen". food service (in German). Retrieved 2020-03-03.
  16. ^ "McDonald's zeichnet Jürgen Knauss aus" (in German).
  17. ^ "Deutscher Fotobuchpreis 15/16". HdM. Retrieved 2020-03-06.
  18. ^ "Deutscher Fotobuchpreis 18/19". HdM. Retrieved 2020-03-03.
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