Sarah Haoda Todd

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For the Australian chef, see Sarah Todd.
Sarah Haoda Todd
Born
Port Moresby, Papua New Guinea
NationalityPapua New Guinean
Alma materDivine Word University, Papua New Guinea University of Technology
Occupation(s)Businesswoman in fashion and business services
TitleCEO PNGian Kala and Lae Everclean
Spouse
Gordon Todd
​
(m. 2005)​
Children5

Sarah Haoda Todd is an entrepreneur, fashion designer and activist from Lae, Papua New Guinea.

After starting a cleaning business in 1997, Haoda Todd became a fashion designer, basing her designs on the art, culture, materials, and symbols of Morobe Province and Papua New Guinea.

Education[edit]

In 2012, Haoda Todd completed a two-year Diploma in Management from Divine Word University, PNG.[1] She then completed the Executive MBA program at Papua New Guinea University of Technology.[2]

Career[edit]

Lae Everclean[edit]

Prior to starting her cleaning business, she worked as an executive assistant for a mining company and as an advertising executive for a plastics and chemical manufacturer.[3]

Haoda Todd founded Lae Everclean Limited in 1997.[4] Originally based in Lae City, her goal was to become a laundry and dry cleaning service, but she had trouble getting the business up and running. She was turned down for small business loans three times.[5][6] Lae Everclean eventually grew into a cleaning and laundry service with corporate clients, such as SP Brewery Lae and Nambawan Super Ltd.[6] In 2008, she expanded to Port Moresby,[7] and, by 2013, the business employed over 350 employees.[5][4]

PNGianKala[edit]

In 2012, Haoda Todd founded PNGianKala (pronounced "Papua New Guinean color"),[8] a clothing company, with the motto: "Wear your culture." She drew inspiration from the local materials of PNG, such as bilum, tattoo, and Oro tapa.[9][10][11] She premiered her line at an Indigenous Business Council fundraiser.[9] PNGianKala includes labels such as her Kekeni line,[12] and Sha-mata Clothing, making American consumer products in clothing and accessories.[7][6]

As PNG did not have the capacity to do digital printing on high quality silk, Haoda Todd commissioned a company overseas to do the printing. Unfortunately, when the agent saw she was from "New Guinea," her cloth was all shipped to Africa, which meant she had nothing to show. She managed to get her designs printed on to Spandex and had twelve outfits to reveal at the show.[11]

Along with shows in Fiji, Indonesia, and Australia,[13] Papua New Guinea Fashion and Design Week highlighted Haoda Todd's work.[14]

Fashion retailer Jack's of PNG commissioned PNGianKala for an exclusive line of clothing in 2016.[15][16]

In 2017, Haoda Todd lead an effort to launch PNGiankala Runway, a platform PNG designers can join to help raise funds to travel abroad.[17] That same year, her newest line, honoring Susan Karike Huhume,[6] premiered at the Pacific Resort Wear show, her third runway show in Fiji.

Haoda Todd was Secretary of the Indigenous Business Council, which aims to protect indigenous business owners and their businesses, from 2011 to 2013.[18][19] As the organization had no funding, she organized a series of fundraisers to keep the council operating.[5]

Selected runway shows include:

Women Arise PNG[edit]

Lae experienced widespread riots in November 2011, sparked by sexual assaults on two young women.[24][25] Haoda Todd was angry that the task force to analyze these riots was entirely male, and called on the local government to appoint women to work on the investigation and repair.[26]

She later founded Arise Women, an organization that fights against violence affecting women and children.[27]

Civic activity[edit]

Haoda Todd has maintained an active and engaged civic life.[28][29][30][31] Additionally, Haoda Todd has served as a committee member of the Papua New Guinea Red Cross Society, on the board of Habitat for Humanity, and on TISOL Board (The International School of Lae).[32]

In 2019, Haoda Todd was one of nine local leaders tapped to lead the newly founded Morobe Health Authority (MPHA).[33]

Hospital governance[edit]

Haoda Todd is a board member of the Angau Memorial General Hospital in Lae City.[34] She believes that PNG's success is directly tied to the health of its citizens, and promoted programs through which the hospital helped assure individuals in rural regions access to healthcare.[35]

Angau Angels[edit]

Haoda Todd has helped the Angau Angels[36][37][34] organize fashion shows to raise money for the Angau Memorial General Hospital. When the 6th PNG Games were held in Lae, she directed the Angau Angels Fashion Extravaganza, which featured work from a range of PNG fashion designers, modeled by seventy young people who were born in the hospital or had otherwise benefited from its services.[36]

Beauty pageants[edit]

Herself a former Miss Papua New Guinea, Haoda Todd was a judge in the Miss South Pacific beauty pageant in 2014.[38][39]

She was a judge for the Digicel PNG Foundation's 2016 Men of Honor Awards, Community Leadership category.[40]

Personal life[edit]

Originally from Poreporena, Port Moresby,[6] she married her husband, entrepreneur Gordon Todd, on 23 July 2005. They live in Lae.[41]

Awards[edit]

  • 2019 Awarded "FOUNDER AWARD" by the Kumul Gamechangers of Papua New Guinea
  • 2013 "FEMALE DIRECTOR OF THE YEAR" by PNG Institute of Directors[42]
  • 2011 Awarded "Entrepreneur of the Year" Award by Westpac Business Women Awards[4][43]
  • 2011 Winner of Overall "Westpac Outstanding Woman", Business Woman of the Year[4][43]
  • 2011 Nominated for SP Brewery Entrepreneur Award[44]
  • 2012 Nominated to tour US cities, US State Department International Visitor Leadership Program (IVLP)[6]
  • 2003 Represented Papua New Guinea in Golf at the South Pacific Games in Fiji[45]
  • 1998, Represented Lae Squash Team at the National Championships in Madang
  • 1992, Represented Papua New Guinea as a Pavilion Ambassador at the World Exposition in Seville, Spain
  • 1989, Crowned 2nd Runner-up in the Red Cross Miss Papua New Guinea pageant

References[edit]

  1. ^ "Divine Word University 30th Graduation Ceremony Official Program". Divine Word University. 3 March 2012. Retrieved 23 January 2021.
  2. ^ Akanda, Shamsul (2014). "Papua New Guinea University of Technology: Research Report, 2014" (PDF). Papua New Guinea University of Technology. Retrieved 23 January 2021.
  3. ^ "KK Kingston Ltd. - About Us". www.kingston.com.pg. Retrieved 2021-01-24.
  4. ^ a b c d WRAKUALE, ANCILLA (2011-10-23). "Inspirational Todd wins top awards". The National. Retrieved 2021-01-24.
  5. ^ a b c "Businesswoman Sarah Haoda Todd speaks to Pacific Beat". ABC News. 2013-01-21. Retrieved 2021-01-24.
  6. ^ a b c d e f BAOA, RANOBA (13 November 2012). "Setting examples in the cleaning industry". Fiji Sun. Retrieved 24 January 2021.
  7. ^ a b "Creating business opportunities". The National. 2015-08-19. Retrieved 2021-01-24.
  8. ^ Spark, Ceridwen. “Working Out What to Wear in Papua New Guinea: The Politics of Fashion in Stella.” The Contemporary Pacific, vol. 27, no. 1, 2015, pp. 39–70., www.jstor.org/stable/24809813. Accessed 24 January 2021.
  9. ^ a b "Stella ~ RUNWAY 2014". stellamag.com. Retrieved 24 January 2021.
  10. ^ "Stella ~ PNGianKala at Fiji Fashion Week 2013". stellamag.com. Retrieved 24 January 2021.
  11. ^ a b c Wansolwara (2017-05-28). "PNG designer set to overcome 'roadblock'". Medium.com. Retrieved 24 January 2021.
  12. ^ "Hotel set to host Stella runway show". Post Courier. 30 August 2016. Retrieved 24 January 2021.
  13. ^ "PNGian Kala takes Kumul to London fashion parade". Post Courier. 2018-09-09. Retrieved 24 January 2021.
  14. ^ Maribu, Grace (1 July 2019). "A Runway Success". Paradise: the in-flight magazine of Air Niugini. p. 96. Retrieved 24 January 2021.
  15. ^ "Local designer launches product with Jack's of PNG". The National. 7 February 2020. Retrieved 24 January 2021.
  16. ^ "Inspirational Lae-based fashion designer Sarah R Haoda Todd of label PNGianKala tonight launched her latest collection at Jacks of PNG, where it will be exclusively sold". Lily PNG Magazine. 5 October 2016.
  17. ^ "Plans to promote PNG fashion abroad". Post Courier. 17 August 2017. Retrieved 24 January 2021.
  18. ^ "Lae business owner lauds help for SMEs". The National. 24 November 2011. Retrieved 24 January 2021.
  19. ^ "PNG wakes indigenous businesses from slumber". Torres News. 28 January 2013. Retrieved 24 January 2021.
  20. ^ Singh, Shelvin. "Emerging Designers Show Highs & Lows". MaiLife.com. Retrieved 24 January 2021.
  21. ^ "Stella ~ PNGianKala at Fiji Fashion Week 2013". stellamag.com. Retrieved 24 January 2021.
  22. ^ "Stella ~ In League For Women's Empowerment". stellamag.com. Retrieved 24 January 2021.
  23. ^ "PNG Designer to showcase Fashion label in London, UK". One Papua New Guinea. Retrieved 24 January 2021.
  24. ^ "Crime wave fuels Lae riots". www.pngreport.com. 2011-11-07. Retrieved 2021-01-24.
  25. ^ "Hundreds being re-housed following PNG riots". RNZ. 2011-11-08. Retrieved 2021-01-24.
  26. ^ "Keith Jackson & Friends: PNG ATTITUDE". Keith Jackson & Friends: PNG ATTITUDE. Retrieved 2021-01-24.
  27. ^ "Setting examples in the cleaning industry". Retrieved 19 August 2022.
  28. ^ "Lae chamber of commerce supports initiative". The National. 2013-05-16. Retrieved 2021-01-24.
  29. ^ "What a senseless waste of a life". The National. 2015-01-04. Retrieved 2021-01-24.
  30. ^ "Hospital staff protest". The National. 2015-05-27. Retrieved 2021-01-24.
  31. ^ "Students told to keep oral hygiene". The National. 2015-08-05. Retrieved 2021-01-24.
  32. ^ "Annual Report, 2014" (PDF). Transparency International PNG. Retrieved 23 January 2021.
  33. ^ "New health board to oversee health services in Morobe". The National. 24 June 2019. Retrieved 24 January 2021.
  34. ^ a b "PNG women in NSW donate to Angau hospital". Post Courier. 8 October 2019. Retrieved 24 January 2021.
  35. ^ "Noble service by group noble". The National. 2 July 2015. Retrieved 24 January 2021.
  36. ^ a b "Angau 'babies' set for hospital fundraising fashion show". The National. 2014-11-18. Retrieved 2021-01-24.
  37. ^ "Angau Angels Foundation". www.facebook.com. Retrieved 2021-01-24.
  38. ^ "DOC SPIN IT!". Retrieved 24 January 2021.
  39. ^ "PNG makes history at beauty pageant - Cook Islands News". 18 August 2020. Retrieved 24 January 2021.
  40. ^ "Digicel supports Men of Honor Awards 2016". Papua New Guinea Today (in Indonesian). Retrieved 24 January 2021.
  41. ^ LAHOC, GABRIEL (25 July 2011). "Couple in Lae recalls marriage vows". The National. Retrieved 24 January 2021.
  42. ^ "PNG INSTITUTE OF DIRECTORS AWARDS". Papua New Guinea Education News. Retrieved 2021-01-24.
  43. ^ a b "Women in business awards launched – The National". www.thenational.com.pg. Retrieved 2023-01-23.
  44. ^ Yagi, Sylver (30 October 2015). "SP sponsors Westpac Outstanding Women's Award". Loop PNG. Retrieved 24 January 2021.
  45. ^ "The 2003 South Pacific Games in Suva, Fiji from 28 June to 12 July 2003". SportsTG. Retrieved 2021-01-23.

External links[edit]

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