WonderWaffel
WonderWaffel is a chain of cafés primarily serving waffles, ice cream, juices and milkshakes based in Berlin. The franchise company currently operates over 45 locations in Germany, Switzerland and the United States.[1][2]
History[edit]
WonderWaffel was founded in 2011 by business engineer Bahri Murat Topcuoglu together with his brother, business economist Ulvi Topcuoglu.[3]
In 2014, the first franchise store was opened in Dortmund, followed by further openings in cities in Germany, such as Berlin, Cologne and Frankfurt.[4] Outside of Germany, a WonderWaffel location was set up first in Switzerland. Finally, in 2019, a first branch was opened in Houston, US,[5] in Tampa, Florida[6] and in Friendswood, Texas.[7] The café will soon be opened in Melbourne, Florida.
The company has received support from prominent personalities such as Bushido, Fler, Jérôme Boateng and İsmet Akpınar in recent years. Other well-known people such as John Legend and İlkay Gündoğan were guests of the company.[8][9]
A franchisee from Münster ran a marketing campaign in 2019, announcing that in response to the current German 2G rule, which restricted access to many public facilities for the unvaccinated, he would offer free coffee to the unvaccinated as well as to the vaccinated in their branches.[10] The action sparked an online debate.[11]
References[edit]
- ^ "Gratis Kaffee für Ungeimpfte: Kampagne löst heftige Impfdebatte im Netz aus". Focus Online.
- ^ "WonderWaffel – Von Kreuzberg in den Kosmos – B.Z. – Die Stimme Berlins". www.bz-berlin.de (in German). 5 August 2020.
- ^ "Blätterkatalog". media.chefsculinar.com.
- ^ "Hurra! Wonderwaffel ist da! – Wonderwaffel eröffnet auf der Berger Straße". GenussMagazin Frankfurt.
- ^ "Heute eröffnet Saarlands erste Filiale von Wonder Waffel". Breaking News Saarland (in German). 28 March 2019.
- ^ "WonderWaffel sees local success with unique take on a breakfast staple". FOX 13 News. 27 December 2022.
- ^ Morrison, Haley (13 September 2019). "WonderWaffel opens in Baybrook Mall in Friendswood". Community Impact.
- ^ "Wunderbar: Saarbrücken bekommt eine Filiale von WonderWaffel!". Breaking News Saarland (in German). 8 February 2019.
- ^ "Home: WonderWaffel". WonderWaffel.
- ^ "Berlin: Wonder Waffel wirbt mit gratis Kaffee für Ungeimpfte". Berliner Zeitung (in German). 1 December 2021.
- ^ Online, R. T. L. (8 December 2021). "Gratis-Kaffee für Ungeimpfte? "Wonder Waffel"-Betreiber rechtfertigt PR-Aktion". RTL Online (in German).