The San Jose Group
| Company type | Private |
|---|---|
| Industry | Advertising/Marketing and Communications |
| Founded | 1981 |
| Headquarters | Chicago |
Key people | George L. San Jose, President & CCO |
| Products | Advertising, Consulting and Public relations |
| Website | www |
The San Jose Group (SJG) is a privately held multicultural marketing and advertising agency based in Chicago.[1] SJG is a member of the San Jose Network which operates 33 offices in 18 countries, serving 36 markets across the US and Latin America.[2] The agency also operates SJ Public Relations (SJPR) and San Jose Consulting (SJC).[1]
History[edit]
SJG was founded and named after George L. San Jose in 1981.[1] In 1988, SJG moved from their offices on Jackson Blvd, to Michigan Ave.[2] George created SJ Public Relations in 1990.[1] The following year, George created The San Jose Network as a conglomerate of advertising and marketing communications agencies specializing in Latin America.[1][3] In 1999, the company changed its name from San Jose & Associates to The San Jose Group.
Campaigns and clients[edit]
- Budweiser, Bud Light and Michelob Hispanic Market.[4]
- Johnson Wax Hispanic marketing [5]
- Dial bar soaps, body washes and liquid soaps, purex liquid, powder and tablet laundry detergents Hispanic Marketing.[6]
- ATA Hispanic traveler campaign[7]
- Ameritech's Caller-ID Hispanic campaign[8]
- Hormel’s Herdez brand loyalty among Mexican-American adults.[9]*SPAM in the American Hispanic market.[10]
- Illinois Office of Tourism (IOT) Spanish-language website[11]
- American Family Insurance multicultural advertising[12]
- Chicago White Sox Hispanic marketing[13]
- American Cancer Society in a bilingual campaign by the slogan, "¡No Fumes! (Don't Smoke) Don't Blow It!".[14]
- Pleasant Company American Girl Doll, Josefina Montoya event[15]
- National Pork Board counter-campaign targeting Hispanics' misbeliefs about pork purchases[16]
- U.S. Cellular's Public Relations [11]
Awards[edit]
Aurora Awards
IABC
- Gold Quill "Multicultural National Pork Board Campaign (El Cerdo Es Bueno.)" 2005[16]
The Publicity Club of Chicago (PCC)
- Edwin J. Shaghnessy Quality of Life Award "Saving Lives Through Awareness, 1993[18]
- PCC Silver Trumpet "¡No Fumes! (Don't Smoke) Don't Blow It!" 1994[14]
- PCC National Hispanic Marketing Award Hanes Public Relations Campaign, 2000[19]
- Golden Trumpet "Multicultural National Pork Board Campaign (El Cerdo Es Bueno.)" 2005[16]
Platinum PR Awards
- Honorable Mention "Multicultural National Pork Board Campaign (El Cerdo Es Bueno.)" 2005[20]
PRSA
- Award of Excellence "Multicultural National Pork Board Campaign (El Cerdo Es Bueno.)" 2005[16]
The Service Industry Advertising Awards
- Merit Award: American Family Insurance, 2011[17]
References[edit]
- ^ a b c d e "People On a Roll: George San Jose". News. Advertising Age. Retrieved 13 July 2012.
- ^ a b "The San Jose Group Gets a New Look: New Logo Offers a Glimpse into the Company's Future Plans". News. Yahoo! Finance. Retrieved 30 August 2012.
- ^ "The San Jose Network, LTD. Welcomes Media Management Firm Kelly, Scott & Madison and its Subsidiary Fuor Digital as New Affiliate". Haptics Today. Retrieved 26 June 2012.
- ^ Lazarus, George (14 June 1984). "Anheuser-Busch Concert Series". The Chicago Tribune.
- ^ Stiven, Kristine (1989). "Educational Approach Shines: An Old Product Looks New to Consumers Who've Never Used It". Adweek.
- ^ Jensen, Trevor. "San Jose Comes Clean for Dial: Shop to Scope out Hispanic Opportunities for Soap". Industry News. Adweek. Archived from the original on 7 March 2016. Retrieved 4 September 2012.
- ^ Klein, Sara. "Beyond Sombreros". Industry News. Crain's Chicago Business. Retrieved 4 September 2012.
- ^ Leaf, Brian. "Firms Reaching out to Market: Companies look to Tap $17 Billion in Local Buying Poweer". Industry News. Crain's Chicago Business. Retrieved 4 September 2012.[dead link]
- ^ "This Week on Hispanic Market Weekly: Awards". Hispanic Market Weekly. 17 December 2001.
- ^ Galvez-Searie, Dixon (2 October 2006). "Making Your Dreams Come True: The San Jose Group for SPAM". Screen Magazine. 27 (21).
- ^ a b Korzenny, Felipe; Korzenny, Betty Ann (2012). Hispanic Marketing: Connecting with the New Latino Consumer (2nd ed.). Routledge. ISBN 9781856177948. Retrieved 22 October 2012.
{{cite book}}:|work=ignored (help) - ^ "American Family Sings to Hispanics". Business. Hispanic Market Weekly. Retrieved 5 September 2012.
- ^ "Chicago White Sox sport new Hispanic Creative". HispanicAd. Retrieved 26 June 2012.
- ^ a b "Effort,One,Two". Hispanic Media Update. 21 October 1996.
- ^ Harris, Thomas L. (6 June 2000). "A Doll's House". Reputation Management. VI (6).
- ^ a b c d Korzenny, Felipe; Korzenny, Betty Ann (2005). Hispanic Marketing: A Cultural Perspective. Routledge.
- ^ a b c Berman, Margo (2012). The Copywriter's Toolkit: The Complete Guide to Strategic Advertising. Massachusetts: Wiley-Blackwell.
- ^ "San Jose & Associates Receives PCC Award". Chicago Advertising and Media (133). 1993.
- ^ "Honorable Mentions: Multicultural Campaign". PR News. 61 (40). 19 October 2005.
- ^ Lazare, Lewis (22 June 2001). "Chicago Agency Wins Job of Helping Market Pork to Hispanics". Chicago Sun-Times.