Uuum
 Logo from 2023 | |
Native name | UUUM株式会社 |
|---|---|
Romanized name | UUUM kabushiki gaisha |
| Company type | kabushiki gaisha |
| Industry | Information and communication |
| Founded | July 2013 |
| Headquarters | , |
Number of locations | 1 (UUUM Miyazaki Office) |
Key people |
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| Services | |
| Revenue |
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Number of employees | 476 (2020) |
| Website | www |
Uuum Co., Ltd. (UUUM株式会社, Ūmu kabushiki gaisha) is a Japanese multi-channel network and YouTuber-related label company headquartered in Minato, Tokyo, Japan.
As of April 2020, there are over 10,000 YouTube channels belonging to Uuum,[1] the most famous including HIKAKIN, Hajime Syacho, Tokai On Air, Fischer's, Banbanzai (Youtuber), Yuka Kinoshita, and Mizutamari Bond.[2][3]
Overview[edit]
Uuum, co-founded by YouTuber HIKAKIN and Kazuki Kamada in 2013, manages Japanese YouTubers by handling the day-to-day business side of YouTube, such as dealing with brand partnerships. The influencers belonging to Uuum work with many Japanese brands and receive income from creating content around their products.[2] HIKAKIN and Kamada decided to start managing YouTubers having seen the various problems that YouTubers were facing, such as not knowing how to proceed with business negotiations with companies, and not being able to make a contract with an agency without being a juridical person.[4]
In 2014, interest towards YouTube celebrities increased, and Uuum grew alongside this trend. As a result, when the number of the company's clientele was 40 influencers at the beginning of 2014, at the end of the year the number had increased to 2,500.[2]
History[edit]
In June 2013, Kazuki Kamada established ON SALE Co., Ltd. for the purpose of online sales business using YouTubers' videos, after meeting HIKAKIN.[4]
The company name was to be changed, and while thinking "うーむ, Ūm" (Japanese equivalent of "Hmm") about a good company name, "Ūm" was chosen as the new company name. Although they wanted a company name that could take the domain ".com", as one U was not possible, the domain was finally set up with three U's, and thus the company became known as "Uuum".[4]
Events[edit]
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- 2014
- August 28 - Business partnership with Yahoo! JAPAN.[5]
- October 1 - Moved the headquarters from Shibuya to Minato, Tokyo.
- December 1 - Changed company name to Uuum Co., Ltd..
- December 16 - Established MCN:Uuum NETWORK.[6]
- 2015
- April 20 - Business partnership with Digital Hollywood Co., Ltd.[7]
- July 1 - Business partnership with Gadget News.[8]
- August 27 - Transition to a company with an audit and supervisory committee.[9]
- 2017
- March - Moved the headquarters from the 34th floor to the 37th floor of Roppongi Hills Mori Tower (the 34th floor is a studio).
- March 5 - Announced business partnership with Shochiku Geino Co., Ltd.[10]
- July 27 - Announced approval for listing on the Mothers market of the Tokyo Stock Exchange.[11]
- August 30 - Listed on the Mothers market of the Tokyo Stock Exchange.
- 2020
- January 9 - Business partnership with LINE Corporation.[12]
- April 28 - Announced business partnership with Yoshimoto Kogyo Co., Ltd.[13][14] with 800 talent YouTubers transferring to Uuum.[15]
- September 4 - Acquired the social media app FOLLOW ME launched by Yusuke Mitsumoto.[16]
References[edit]
- ^ "UUUMネットワークのチャンネル加入総数が 10,000チャンネルを突破！". UUUM. Retrieved 2021-04-01.
- ^ a b c Robinson, Kimi (2017-08-01). "Japan's YouTube stars beginning to cultivate overseas followings". The Japan Times. Retrieved 2021-05-25.
- ^ "【人気投票 1~58位】UUUM所属のクリエーターランキング！好きなウーム所属のYouTuberは？". Minna no Ranking. Retrieved 2021-04-01.
- ^ a b c "UUUM株式会社様との対談" ["Interview with UUUM Co., Ltd." | Info Cubic Japan]. 日本と世界を結ぶ多言語マーケティング | インフォキュービック・ジャパン (in Japanese).
- ^ "Yahoo! JAPANと業務提携を締結". UUUM. Archived from the original on 2015-10-19. Retrieved 2021-03-30.
- ^ "オンラインタレント・クリエイター発掘・支援する ネットワークをスタート'". UUUM. Archived from the original on 2016-10-24. Retrieved 2021-03-30.
- ^ "デジタルハリウッドと業務提携－国内最大の動画クリエイタープラットフォームとして、次世代の動画クリエイターの育成を支援－". UUUM. Archived from the original on 2015-10-19. Retrieved 2021-03-30.
- ^ "UUUM、ガジェット通信と業務提携 －ゲーム実況の更なる発展を目指して、ゲーム実況クリエイターの発掘、育成、サポートを強化－". UUUM. Archived from the original on 2016-03-12. Retrieved 2021-03-30.
- ^ "監査等委員会設置会社への移行および役員人事に関するお知らせ". UUUM. Archived from the original on 2015-09-30. Retrieved 2021-03-30.
- ^ "Youtuber事務所「UUUM」が松竹と提携". NIKKAN SPORTS (in Japanese).
- ^ "東京証券取引所マザーズ市場への新規上場承認に関するお知らせ". UUUM.
- ^ "ライブ配信者からスターを生み出す「LIVER Support Program」を始動 第一弾は、多数の人気動画クリエイターが在籍する「UUUM」と業務提携 | ニュース | LINE株式会社". LINE Corporation.
- ^ "吉本とUUUMが提携 ヒカキンさん「わくわくしてる」：朝日新聞デジタル". The Asahi Shimbun (in Japanese). Retrieved 2021-04-01.
- ^ "吉本興業とUUUMが資本業務提携 吉本タレントのYouTubeサポートなどノウハウ共有へ". ORICON NEWS.
- ^ "UUUM、吉本興業と業務提携し約800のタレントYouTubeチャンネルを移管 | Media Innovation" (in Japanese). 2020-04-28. Retrieved 2021-04-01.
- ^ "UUUM、ソーシャルアプリ「FOLLOW ME」を買収...ファンからの支援を活動の糧に | Media Innovation" (in Japanese). 2020-09-04.